Copywriter

| Greater NYC Area
WHO WE ARE

The Farmer’s Dog exists to simplify giving every dog their best life. First up? Completely reimagining what pet food is, how it’s made, and how it’s delivered. We recently raised our Series B and are backed by the early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

Our company was launched after our Co-founder, Brett’s, battle to cure the stomach issues of his Rottweiler, Jada. He quickly realized just how broken the commercial pet food industry was - even the “organic” and “natural” varieties proved to be heavily processed - and it was only when his vet recommended a fresh, home-cooked diet that Jada began to improve and was eventually cured. Through a combination of proprietary technology, and a lot of heart, our direct-to-consumer service was born.

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

Only “dream job” applicants, please. #mustlovedogs

WHAT'S THE ROLE?

In our increasingly visual, attention-depleting world, the power of the written word is wildly underestimated. The right word or phrase delivered in the right format and tone can radically change the meaning of a given image or video, and can help cut through the overwhelming clutter of our digital feeds. We’re looking for a lead copywriter to refine and steward The Farmer’s Dog’s brand voice across every channel, ensuring our messaging - whether it’s a piece of communication seen by millions or a text message sent to an individual customer - always simplifies and clarifies our value proposition, connects with our current and prospective customers, and strengthens our brand.

KEY RESPONSIBILITIES

  • Refine and codify The Farmer’s Dog’s brand voice and tone, drawing upon our brand and product truths, insights from customers, and your own intuition
  • Develop guidelines and lead copywriting for all paid and owned channels, including search, social media, e-mail, website, editorial, customer correspondence (including phone scripts), and other on- and offline advertising formats
  • Select and manage freelance and agency talent as needed
  • Partner across functions (marketing, operations, customer experience, executive team) to understand and address their copywriting needs
  • Proactively seek out interesting formats and channels through which to bring to life The Farmer’s Dog brand voice
QUALIFICATIONS
  • Attentive to the details of every phrase, word, and punctuation mark -- but also never lose sight of the big picture of the message and the brand
  • Committed to a bold vision and POV, but also receptive to input from anywhere
  • Love of writing in all forms and across channels/formats, and can adapt tone and style while still ensuring a cohesive brand voice
  • Passionate about understanding our current and prospective customers and figuring out how best to appeal to, and persuade, them
  • Comfortable using -- and proactively asking for -- data to inform creative and messaging decisions
  • Organized and masterfully manage your own time, knowing what to prioritize and when to delegate
  • On top the latest cultural trends, memes, and linguistic styles, but never succumb to passing fads
  • Always looking to improve your writing and how our brand and organization is portrayed through it
  • Strategically minded but driven by intuition

PERKS & BENEFITS

  • DOGS EVERYWHERE!
  • Brand new dog-friendly office in Greenwich Village
  • Discount on TFD food for your pup!
  • Comprehensive Healthcare, Dental and Vision
  • Unlimited vacation & sick days
  • Flexible work-from-home policy
  • Team outings, coffee always brewed fresh, and a strong snack game
Read Full Job Description

Location

The Farmer's Dog is located in the heart of Williamsburg within walking distance from the L, G, J, M, and Z trains.

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Health, dental, avocado toast, puppies.

Beat that, Google.

Culture
Partners with Nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Eat lunch together
Whether we're ordering in, going out, or bringing our own, we take lunch seriously.
Group brainstorming sessions
We love a good offsite and have regular all-hands meetings led by the co-founders.
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Casual Dress
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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