Freshly is a fast-growing, food-tech startup and the largest fresh-prepared-meal delivery service in the country. It’s our mission to make eating healthy easy (for all kinds of people with all kinds of different needs) by delivering fresh, nutritious, fully cooked meals directly to customers. We’re passionate about changing the food industry by pioneering a new way to think about meal delivery, access to fresh and healthy food, and how we eat in general. If helping build a brand that will fundamentally transform an industry is exciting to you, read on!
The copywriter will report to the Associate Director of Copy and join a growing content team responsible for building the brand and creating new, exciting content daily. This role will require the ability to manage multiple deadlines, turn around projects quickly, and take data and trends and turn them into new thinking.
Copy and content sit at the center of a lot of what we do as a business, so being able to work across teams and for many different stakeholders is key. While Freshly is growing quickly, we’re a lean team that relies on testing and learning plus a massive amount of collaboration and communication. Since we’re an internal creative team, you also need to be able to defend the brand and your work while effectively executing briefs.
We’re in search of a true jack/jill-of-all-trades who’s comfortable writing anything from UX copy to direct mail, blog articles to packaging directions. If you’re in the know when it comes to food, tech, or digital marketing, you may be a great fit!
Responsibilities:
- Deliver compelling copy across channels and platforms—above the line, below the line, on the line, when there is no line, etc.
- Maintain a consistent brand voice while still writing copy that feels fresh and new, personalized and friendly, clear and knowledgeable.
- Collaborate with the design, brand, and social media teams to deliver outstanding creative on time, every time.
- Digest test learnings and feedback to optimize copy and turn around edits quickly.
- Work with people across the whole company as the ultimate team player.
About You:
- A copywriter with 3+ years of experience within start-up, direct-to-consumer, subscription or advertising agency experience.
- A food fan who’s inspired by food trends, wellness/nutrition news, and cool content in general.
- A thoughtful questioner who thinks outside the box and knows when to push back vs. when to keep it moving.
- Loud-and-proud grammar geek with a strong opinion on the Oxford comma.
- Bonus if you have experience managing a blog or content management system and/or social media platforms.
- Bonus if you’ve worked for a subscription service, in the food industry, or at a lifestyle startup.
Please include a portfolio with your application (attachment or online portfolio).
About Us
Freshly is a weekly subscription service delivering healthy and fully prepared meals directly to a customer’s doorstep. The rotating weekly menu offers 30 different flavorful preparations and combinations that are chef-made with the highest quality, 100% all natural ingredients that meet industry leading standards. Each deliciously healthy meal is packed with key nutrients and cooked fresh to order with no artificial flavors, colors, sweeteners, refined sugars, artificial preservatives or hydrogenated oils.
In addition to providing free shipping, Freshly uses advanced eco-friendly packaging technology to ensure that meals maintain freshness in transit. Freshly makes embracing a healthier lifestyle deliciously simple, one box at a time. For more information, visit www.freshly.com.
Here’s some chatter about us:
WSJ - Nestle Buys Stake in Freshly, Putting Healthy Food On The Menu
Fortune - Nestle Leads $77M Funding Round In Meal-Delivery Startup Freshly
Techcrunch - Nestlé leads $77M Round For Healthy Meal Startup Freshly
WSJ - Freshly Hires It's New CMO From Spotify - Mayur Gupta
We pride ourselves on our fast-paced and fun environment and above all value transparency, communication, and collaboration. We are always learning, growing, and taking risks – if this sounds like an environment where you would thrive, we’d love to hear from you!