About Birchbox:
We started Birchbox in 2010 to redefine the way consumers discover and shop for beauty and grooming. The company quickly grew from an exciting idea to a business that has materially shaped the beauty industry: we've activated an enormous group of underserved, untapped consumers, awakening their relationship with beauty by making the experience relevant, easy and fun. Our innovation isn't the simple concept of delivering a box of samples - it's understanding that although not everyone is passionate about beauty and grooming, everyone still deserves to have a great experience finding, trying and buying it.
Birchbox operates in six countries, reaching more than 2.5 million active customers with a portfolio of 500 best-in-class prestige brand partners. We have retail locations within select Walgreens stores across the US as well as a flagship Birchbox store in Paris.
About the role:
Birchbox is looking for an enthusiastic, detail oriented CRM Analyst who will work with the CRM team to assist with monthly planning and execution of SHOP and RETENTION campaigns focused on our existing customer base. These campaigns will focus on engaging customers, driving shop sales and reducing churn.
This role will be involved from ideation to execution with specific responsibilities to brainstorming new campaign ideas, coordinate with cross teams, quality control of marketing assets, timeline management and reporting on monthly campaign performance. The right candidate will be detail oriented with a desire to further understand what drives customer engagement and high lifetime value.
Responsibilities will include:
Pitching and ideating on new campaign ideas
Support and assist in creating the monthly calendars for retention marketing including seasonal programs, product launches, promotions and customer education
Work closely with creative operations and merchants to ensure projects are well briefed and all changes are well communicated.
Coordination with cross-teams to ensure campaigns launch on time and are well coordinated.
Day to day blocking and tackling of issues and challenges, addressing questions and finding answers
Management of database to improve customer relationships
Monitor the integrity and accuracy of captured customer data, review and update customer records to ensure compliance and identification and consolidation of duplicate records within system
Create and implement best practices for CRM data collection
Create relevant segmentation for campaigns by understanding customer behaviour and profile
Identify opportunities for growth such as lapsed customers, top spending customers, buying patterns etc…
Manage all collaterals required to support the activities in sales channels (e.g. brand brochure, consultation book and all CRM related counter materials)
Curate and develop immersive personalized brand experiences for VIP Clients
Develop partnerships to offer key services to drive acquisition
Create programs to engage and cultivate key groups during peak shopping periods
Establish and organize KPI’s in line with Global directive
Analyze data to refine marketing programs
Partner with business intelligence teams to identify relevant customer behaviors to initiate and generate targeted client lists to be used for effective clienteling purposes
Coordinate the flow of data across internal and external partners to ensure that campaigns are effective, within budget, in a timely manner with measurable results
Provide comprehensive reports for e-commerce initiatives
Requirements:
4 year degree
E-commerce experience a plus
Experience building segments
Background in Marketing and/or Digital Design
Demonstrated Project Management experience; strong organizational skills and ability to plan and prioritize
Strategic thinking and problem solving capabilities
Outstanding relationship-building skills, true team player.
Consistently demonstrating a positive and collaborative approach – comfortable working with various functional groups across the organization
Ability and excitement to tackle big goals with limited resources; thrives in an entrepreneurial environment
Able to manage and coordinate people across different departments and different regions
Strategic and strong analytical mind
Entrepreneurial Mindset
Minimum of +2 years of CRM/direct marketing experience in a multichannel luxury environment
Delivered CRM program with demonstrable ROI results
Initiator and sponsor of CRM culture in former companies
Experienced managing data on a very operational level