CRM Coordinator

| Greater NYC Area | Hybrid
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William Hill has an amazing opportunity for someone’s next great career adventure.  Your CRM experience will get you through the door and into an organization and department that is growing rapidly. Break into the exciting new industry of sports betting where career growth is all up to you!  Work with the best, learn from the best, and contribute your talents and insights. 


As the CRM Coordinator you will work closely with the CRM director to manage the William Hill CRM campaigns and drive retention through all appropriate CRM channels, including email marketing. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention.

What you will be doing:

  • Be hands-on in creating, segmenting, and launching remarketing strategies
  • A/B or multivariant testing on various CRM campaigns to establish which is the most effective
  • Tracking and reporting on CRM campaigns in order to guide improvements, and report into the CRM Manager and Director
  • Working with the CRM director and VP of marketing technology to implement the appropriate CRM systems
  • Ensuring all CRM campaigns comply with current email best practice in the industry

What you will need

  • Bachelor’s Degree required
  • 1-3 years of professional experience in CRM
  • 1-2 years’ experience in Marketo or a similar platform
  • Analytical and data-driven mind
  • Knowledge of the sports & gaming industry is a plus, but not essential
  • Well organized, able to prioritize work for self and others
  • Efficient and confident communicator, strong collaboration and influencing skills
  • Have energy and enthusiasm for a new challenge, and an ability to tackle complex regulatory environment
  • Eagerness to define how this is done for a new business in the US
  • Excited about the opportunity to launch and grow a significant business in a new sector 

William Hill provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, national origin, ancestry, sex, age, physical or mental disability, pregnancy, veteran or military status, genetic information, sexual orientation, gender identity or expression, marital status, civil union/domestic partnership status, familial status, domestic violence victim status, or any other legally-recognized protected basis under federal, state or local laws.  William Hill complies with applicable federal, state and local laws governing nondiscrimination in employment in every location in which the company has facilities.  This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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Location

Partnered with a panoramic view of downtown Manhattan, Caesars' Hybrid office is located in the heart of Jersey City's Business District.

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