CRM Lead at Ribbon

| Greater NYC Area
!Sorry, this job was removed at 2:49 p.m. (EST) on Monday, February 17, 2020
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Who are we?

Ribbon is a first of its kind real estate technology company transforming the real estate transaction by delivering certainty, transparency and joy to the home buying process. Consumers and realtors deserve a better experience, and we have designed an open platform that welcomes everyone in the ecosystem to participate.

As members of the Ribbon team, we live out our mission every day through our core values:

  • Be an invited guest to dinner - Everything we do is in the service of the customer.
  • Be a (home) owner - If we see a problem, we address it head on without assuming someone else will do it.
  • Break new ground - We challenge conventional wisdom to create clever solutions and break down the walls.
  • Foster greatness - We grow and inspire the team around us to constantly make Ribbon better.
  • Engage with intellectual humility - We become our best selves through rigorous debate and adjusting opinions based on new information.

Your team:

We are building a world-class marketing team at Ribbon. The CRM lead will play a key role in our ability to drive acquisition & LTV. 

How you’ll help make homeownership achievable:

You will…

  • Fully own key Ribbon’s CRM channels including email, app, phone and SMS
  • Own email calendar, testing roadmap, and iterative process
  • Build multi-channel strategy across lifecycle, transactional/triggered and promotional touchpoints
  • Own day-to-day campaign execution (creating and segmenting lists, setting up tests, building and scheduling email campaigns)
  • Monitor campaign results and report on progress and opportunities
  • Set up various A/B tests in complex user journeys and test new technology vendors to improve email open, click-through and conversion rates
  • Suggest and drive new initiatives to improve customer lifetime value and profitability
  • Work with the design team to brief, review and approve the email content
  • Collaborate with the Growth and Product teams to launch industry-leading experiments
  • Leverage data to understand our email subscriber base and to inform our continual evolution of the program

What we’re looking for:

  • BA/BS in Marketing, Business, Management or related fields with a strong academic record
  • 2-5 years of CRM experience gained in a high growth B2B/B2B2C company
  • Strong quantitative & analytical skills. The ability to use data to make decisions and optimize campaign performance is in our company DNA.
  • Disciplined time management and organizational skills
  • Solid working knowledge of at least one enterprise-level ESP/automation platform
  • Proficiency in Microsoft Office and Google Suite as well as confident knowledge of Google Analytics
  • Ability to use SQL, SendGrid, CrossEngage, Periscope

Bonus Points!

  • Obsessed with growth while not being afraid to get your hands dirty
  • Persistent and have bias-to-action with a track record of performance
  • A natural hustler with a contagious “can-do” attitude who thrives in fast-paced environments
  • Responsible and love owning projects from start to finish
  • A great communicator and truly are a team player
  • Detail-oriented – you spot numerical or grammatical errors that others don’t
  • Able to think both strategically as well as be able to change direction quickly
  • Proactive and enjoy coming up with new ideas and can explain your rationale
  • Experienced in making business cases is a plus
  • Have CAN-SPAM and list hygiene familiarity, knowledgeable about email deliverability metrics, HTML/CSS email coding & tech integrations

Even if you don’t meet all the requirements, we encourage you to apply! If you’d be excited to show up for work each day, we’d be excited to have you on our team. 

Here at Ribbon we’re not scared of differences. It’s how we break new ground. As we scale and we help families from every walk of life, the team we build must be reflective of the diversity that we serve. Together, we’ve built and will continue to grow, a diverse and inclusive culture where everyone has a seat at the table and the space to be their most authentic self. Ribbon is an Equal Opportunity Employer and we support, celebrate, and cherish all the things that make our teammates who they are.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • DjangoFrameworks
    • MongoDBDatabases


We're right between Union Square and Flatiron, with easy access to nearby bars and restaurants as well as a majority of subway lines.

An Insider's view of Ribbon

How do you collaborate with other teams in the company?

Collaboration is a huge part of working at Ribbon. My team (Consumer Eng) works closely with growth and ops throughout the product development lifecycle, from gathering feedback on initial product ideas to announcing new feature releases. We work with Design to build out new products and cross functionally with the Platform team on tech challenges.


Product Engineer

What makes someone successful on your team?

To be successful on the design team at Ribbon you'll need to deeply immerse yourself with our community. We believe strongly in the value of understanding our users, and building beautiful products to help solve their biggest challenges. We value drive, independence, and creative thinking—and people find success here by employing those traits.


Head of Product and Design

What are Ribbon Perks + Benefits

Ribbon Benefits Overview

We're proud to offer our teammates:

- Competitive compensation: we offer competitive compensation for our talented team
- Generous equity: you deserve a fair share for the value you put into building the company
- Flexible vacation: take the right balance of personal days off so you can always be fully on
- Healthcare coverage: we’re on the hook for most of your medical, dental, and vision insurance
- Team off-sites: we like to spend quality time together to continue to learn and celebrate
- Team lunches: a healthy team is a well fed team
- Education subsidies: there is no such thing as too much learning

Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Team workouts
We have a dedicated #fitness Slack channel and a ton of great studios near the office! Rumble, Flywheel, and rock climbing are some favorites at Ribbon.
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Some Meals Provided
Happy Hours
Pet Friendly
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Cross functional training encouraged
Promote from within
Continuing Education stipend
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