Squarespace
The world’s most talented engineers, designers, and thought leaders are shaping the future of online publishing.
New York, NY

CRM Manager, Audience Strategy

Sorry, this job was removed at 11:36 a.m. (EST) on Thursday, September 5, 2019
Find out who's hiring in Greater NYC Area.
See all Marketing jobs in Greater NYC Area
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

Squarespace is looking for a segmentation expert who will leverage data insights and market intelligence to size opportunities and craft high performing acquisition/retention programs. As the pioneering leader of this team, you will define customer segments, identify key conversion triggers and oversee promotions/marketing reinvestment. You will maintain the testing agenda and ensure experiments are measurable and actionable. The CRM Manager, Audience Strategy will know the customer data in and out and play a critical role in guiding the data engineering roadmap. This is an impactful opportunity for a smart, dedicated and passionate marketer who is ready to put their experience to work building out and growing an exciting arm of the Squarespace Marketing Team. 

This role reports into the Head of CRM in New York.

RESPONSIBILITIES

  • Craft and implement effective CRM and retention strategies to increase engagement with new and existing customers across promotional, transactional, lifecycle, triggered and loyalty campaigns
  • Partner with Analytics stakeholders to assess campaign performance and make recommendations
  • Lead promotional strategy, and create testing and implementation plans 
  • Work with Finance and MA to coordinate on logic and projections
  • Define core customer segments for the business and associated paths to conversion
  • Partner with the Analytics team and leaders across the organization to meet/exceed growth projections
  • Lead and grow a high performing team of up-and-coming marketers 
  • Ensure CRM strategy supports larger marketing and business objectives, maintaining a consistent brand experience across all channels 
  • Work with counterparts in Legal to ensure global compliance of customer contact and promotions initiatives 

QUALIFICATIONS

  • 8-10+ years digital marketing experience, with demonstrated success delivering complex multi-channel CRM campaigns
  • Deep experience in marketing, customer, and financial analysis
  • A preference for structured, data-driven approaches to business questions
  • The ability to distill complex questions and to reconcile conflicting views in pursuit of testable changes
  • Strong communication skills across disciplines, from analysts and engineers to creatives and media buyers
  • Experience managing and growing a team of direct reports
  • Passion for the Squarespace product and user experience, and a desire to be a champion for the brand 
  • Strong quantitative, strategic, and data visualization skills 
  • Experience using ESP and/or CRM platforms
  • Experience promotions platforms
  • Familiarity with relational databases; Proficiency in SQL preferred
  • Well versed in domestic and international email compliance laws including CAN-SPAM, CASL and GDPR
  • Experience using multiple channels (email, web, push, in-app messaging, and digital media) to communicate to customer base

ABOUT SQUARESPACE

Squarespace makes beautiful products to help people with creative ideas succeed. By blending elegant design and sophisticated engineering, we empower millions of people — from individuals and local artists to entrepreneurs shaping the world’s most iconic businesses — to share their stories with the world. Squarespace’s team of more than 950 is headquartered in downtown New York City, with offices in Dublin and Portland. For more information, visit www.squarespace.com/about.

PERKS

  • Health insurance with 100% premium covered
  • Flexible vacation & paid time off
  • Equity plan
  • 401(k) plan with employer match
  • Free lunch and snacks
  • Dog-friendly workplace
  • And more

Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

See More
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

What are Squarespace Perks + Benefits

Squarespace Benefits Overview

Flexible PTO policy for full time employees
20 weeks paid leave to welcome a child through any of the ways to form a family for all genders
Up to 12 weeks paid personal care leave
Up to 20 weeks paid leave to care for a family member
Bereavement leave for loss of a loved one
$20,000 benefit for fertility planning & treatment, adoption & surrogacy
Unlimited free virtual family planning visits with OB/GYNs, doulas & midwives
Subsidized backup care for family, infant, child, adult, or elder dependents
Employee Assistance Plan (EAP) to support child care & parenting, helping aging parents & more
Virtual counseling sessions with licensed therapists fully covered with HealthJoy
100% paid Headspace app subscriptions
Access to mental healthcare apps, Talkspace & Ginger
100% paid premiums on health benefits for you, your dependent children & domestic partner
$5,000 tuition reimbursement per year
2 complimentary Squarespace sites & subscription to Unfold

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Highly diverse management team
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Mental health benefits
Squarespace offers virtual counseling sessions with licensed therapists fully covered with HealthJoy. 100% paid Headspace app subscriptions and access to mental healthcare apps, Talkspace & Ginger.
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited vacation policy
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Relocation assistance
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Continuing education stipend
Continuing education available during work hours
All employees have full access to LinkedIn Learning.
Online course subscriptions available

More Jobs at Squarespace

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about SquarespaceFind similar jobs like this