CRM Manager, B2B (Remote Eligible - US) at Dashlane

| Greater NYC Area
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At Dashlane we believe in leading with employee choice and respect peoples' different needs and preferences. Our interview process follows this same principle. In light of the ongoing pandemic, most people are currently choosing to interview remotely via Zoom. If you have different preferences, we welcome you to discuss them with us and we'll do our best to accommodate.

Introduction

CRM — if you know, you know. It's the area of marketing that touches nearly every aspect of a business, using data, code, and creative to deliver a consistent experience across inboxes and devices, and shaping users' relationship with a brand, both inside and outside a product. Ready to bring your CRM expertise to the company streamlining the UI of the internet? Dashlane is looking for a B2B CRM Manager to help us take our business customers’ journeys to the next level.

About Dashlane  

Dashlane's mission is to make security simple for millions of organizations and their people. We empower businesses of every size to protect company and employee data while helping everyone easily log in to the accounts they need—anytime, anywhere. 

Our global team with offices in Paris, New York, and Lisbon is united by a strong sense of community and passion for improving the digital experience. Over 15 million users and 20,000 businesses in 180 countries use Dashlane for a faster, simpler, and more secure internet.

About the role

In this role, you'll be a key member of a growing CRM team committed to driving the optimal comms experience for our portfolio of business users. You'll work closely alongside our Demand Gen team, as well as product managers, engineers, copywriters, and designers in a creative, highly collaborative environment. The sales funnel will be your playground, and you'll work with other marketers and technical teams to produce data-driven, relevant, contextual experiences for our leads that also bring incremental revenue to the business. And of course, you'll test, test, test — always brainstorming new ways to create the next big unlock in our marketing programs. 

This position’s location is flexible within the US, and you can also opt to work from our New York office.

At Dashlane you will:

  • Create strategic customer lifecycle journey maps across transactional communications, lead drips, welcome series, and engagement campaigns, with the goal of solving for business and customer needs 
  • Run A/B tests, track, measure and report on CRM channel performance. Use these insights to optimize performance across KPIs including deliverability, open rates, click rates, conversion rates, opt-out rates, and revenue, and present these learnings to the marketing team. 
  • Playbook your learnings in formal handoff documents and strategic roadmaps for Director of Demand Generation to continue your momentum at the end of our launch engagements 

Requirements:

  • 3+ years of experience developing Lifecycle Marketing for a B2B company 

We're also looking for:

  • Extensive knowledge in enterprise-grade ESPs (Marketo) with experience setting up targeting, building multi-step & triggered campaign flows, QA, activation and reporting
  • Advanced knowledge of Salesforce and its integrations with ESPs
  • Expert at segmentation, automation, and marketing across digital channels
  • Some HTML experience, especially in email inbox environments, is a plus
  • Experience launching marketing programs that have driven meaningful business results in terms of new customer acquisition, engagement and loyalty
  • Interpret data, analyze results, and develop dashboards across our segments, and identify unique ways to improve our lead to MQL conversion and overall ROI performance
  • Self-starter and adaptable - you enjoy the process of discovery and creating processes 
  • Collaborative teammate with proven ability to execute a vision through listening and using data to build consensus
  • Creative thinker with demonstrated ability to test out-of-the-box solutions that drive meaningful business results
  • Exceptional written and verbal communication skills 

Diversity, Equity, Inclusion and Belonging at Dashlane:

As a truly international company—founded in France and split between France, US and Portugal—Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs.

Your interview experience: 

To know what to expect once you’ve sent your application, read about how we interview and hire at Dashlane in this blog article written by our Talent team. Feel free to browse our blog to find more information about our product and how we work.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • RLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypescriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • RedshiftDatabases
    • VaultDatabases
    • HashicorpDatabases
    • TerraformDatabases
    • Google AnalyticsAnalytics
    • Heap AnalyticsAnalytics
    • TableauAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • WrikeManagement
    • SalesforceCRM
    • BrazeCRM
    • SendGridEmail
    • MarketoLead Gen

Location

Our New York office is located in the Flatiron neighborhood, full of restaurants, bars, and shops. It's never hard for us to find a good lunch.

An Insider's view of Dashlane

What’s the vibe like in the office?

Our office always feels vibrant and welcoming! Not only with awesome, creative, talented people and their smiling faces, but also the office's working space and design makes it easy to not only find a quiet corner to create besides your own desk and meeting rooms, but also an open space to share ideas and projects with your co-workers.

Gili

Senior Customer Service Specialist

What kinds of technical challenges do you and your team face?

With new engineers joining our New York team, we are working on new ways to adapt our processes to make everyone's workflow seamless and scalable. For example, as a team, we are all currently working on the migration from Bamboo to Gitlab, which would greatly benefit our team in the long run in terms of time and scalability.

Cynthia

Software Engineer

What does career growth look like on your team?

Dashlane is big enough where we have structured career paths, but small enough where you can easily take initiative, ownership, and make an impact. The career ladder starts at the junior level and progresses to senior software engineer. Afterwards, we support both individual contributor and management career tracks. At each step we value behaviors

Sagar

Engineering Manager

What is your vision for the company?

At Dashlane, we want to create an open and transparent environment, inclusive and multi-cultural. Everyone is the team is encourage to take initiatives, take ownership on new ideas, and deliver quality product to millions of users. We have high expectations for our engineers, while maintaining a flexible and friendly environment.

Jean

Co-founder & VP of Engineering

How does the company support your career growth?

At Dashlane, the whole company is in your corner! From my very first day, everyone was transparent and supportive of my goals. I was walked through everything I needed to do to position myself for success. It is truly refreshing to have the whole team rooting for you; and I’m rooting right back for them!

Russell

Associate Account Executive

What are Dashlane Perks + Benefits

Dashlane Benefits Overview

Here at Dashlane, we care about flexibility. That's why we let Dashlaners decide where they want to work from within countries we operate in - US, France or Portugal - and how much vacation they take with our US Flexible Time Off policy.

If working mostly remotely, Dashlaners are offered an allowance to setup their workspace. For those who prefer to come to work from our office in Flatiron, we offer cold brew on tap, endless snacks, games, lunches and more!

In addition to 16 weeks of fully paid primary parental leave, we offer 4 fully paid weeks of transition to work.
Apart from that, we also offer 401(k) and competitive medical, dental, and vision plans for Dashlaners and their families.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Diversity manifesto
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Customized development tracks
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