CRM Manager

| Greater NYC Area
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Who We Are

The Farmer’s Dog was created to radically improve the $90 billion global pet food industry — starting with a subscription service that sends freshly-made food directly to customers’ doors. Long term, our aim is to simplify every part of pet care, bettering the lives of the animals who make our lives better. We recently raised our Series B and are backed by early investors of Warby Parker, Dollar Shave Club, Sweetgreen, and Glossier.

Join The Farmer’s Dog team as we continue to figure out ways of bringing peace of mind to customers, health to their companions, and much-needed change to the way people feed and care for their pets.

#mustlovedogs

Where You'll Come In

We’re looking for an experienced CRM & Lifecycle manager to play a crucial role in leading how The Farmer’s Dog communicates with its leads, customers, former customers, and evangelists. Your job will be to own our customers’ communication lifecycle -  including campaign planning & optimization, the CDP/ESP infrastructure to support your bold ideas and innovative multivariate tests, and all relevant 3rd party relationships. 

In the role, you’ll partner closely with teams across the business (Acquisition, Brand, CX, Operations, Data Strategy & Insights, Engineering, etc.) to build a best-in-class customer lifecycle. You’ll work on everything from gaining a deep, nuanced understanding of how to overcome barriers to purchase via high-impact, sophisticated experimentation to strategizing how and when we communicate new products to our most loyal customers. You’ll also work cross-functionally to ensure that our customers’ email & SMS experiences are as enjoyable and seamless as the products they receive in their boxes. 

This is an opportunity to take ownership of a team and CRM/Martech stack that can support nearly-infinite levels of personalization and segmentation. You’ll have real ownership over improving our customers’ lives (and the lives of their four-legged companions!) while making a foundational impact on our growth efforts. 

How You'll Make An Impact
  • Lead our CRM strategy and take the reins on implementing high-impact initiatives across the customer lifecycle that accelerate active customer growth and revenue generation. 
  • Partner with our Data Strategy & Insights (DSI) team to upgrade and optimize our CRM reporting framework, launch impactful longitudinal experiments, and measure CRM initiatives' impact on cohort retention and revenue generation. 
  • Own our sophisticated CDP/CRM infrastructure - constantly working to evolve and improve how, when, and what we’re able to communicate with our customers. 
  • Oversee our CRM Associate(s) and the campaign deployment process to ensure impactful campaigns launch smoothly (and mistake free!).
  • Partner closely with our Customer Experience (CX) team to leverage lifecycle automation to improve customer and agent experience. 
  • Own the email deployment calendar while working cross-functionally with Brand, CX, Tech, etc. 
  • Manage any and all relevant third-party relationships and contracts. 
We're Excited About You Because 
  • 3-5+ years of experience in CRM/Lifecycle campaign management at a consumer company. 
  • Expert in email & SMS automation. Bonus points for experience with CDPs like Simon Data, Iterable, Optimove, etc. 
  • Strong to expert-level SQL skills
  • Working knowledge of HTML, Java-based templating languages (Jinja, Django, ESP-specific, etc.), and a high-level understanding of JSON. 
  • Strong analytical skills and a proven track record of working with data to drive email campaign ideation and business results. 
About The Growth Team 

We have five principles that describe our approach:

  • Holistic thinking: We know that nothing exists in a silo.
  • Disciplined prioritization: We need to bring perspective, clarity and guidance to the team.
  • Data-driven decision-making: We use first principles and are skeptical. We establish context.
  • Proactive collaboration: We build vast common knowledge and encourage synchronous, streamlined work from our colleagues and diversity in problem-solving.
  • Execute for impact: We are responsible for the growth of the business and the perception of our brand. We are resilient, accountable and relentless.
Benefits
  • Brand new dog-friendly office in Greenwich Village (complete with free-roaming friendly dogs)
  • Comprehensive Healthcare, Dental, and Vision
  • Flexible PTO and WFH policy
  • Discounted fresh food for your pup
  • Strict daily belly rub quota
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Technology we use

  • Engineering
    • JavascriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks

Location

The Farmer's Dog is located in the heart of Greenwich Village right by Washington Square Park and NYU!

An Insider's view of The Farmer's Dog

What’s the vibe like in the office?

It's so refreshing to be able to walk into my job knowing that I'm truly making a difference. Every person on our team believes in our product and mission, so motivation and passion comes organically. Did I mention that our office is full of dogs?

Matt

Customer Experience

What projects are you most excited about?

We are changing the way people think about pet food by delivering fresh, healthy meals for dogs in personalized meal plans. Supply chain is exciting because it's basically the key differentiating factor for how we can be the most cost efficient, really impact the consumer experience for the better, and always make sure the dogs get fed.

Sana

Head of Operations

How does the company support your career growth?

I feel a crazy opportunity to grow my career the way I want to at The Farmer's Dog. We are encouraged to take risks and are surrounded by genuine, loving, and compassionate people. The culture is supportive of both dog and human health and wellness, and I love that I get to help dogs live longer lives with my dog, Emmy, by my side.

Adrian

Growth Manager

What is your vision for the company?

The Farmer's Dog is on a mission to change the way people think about feeding their pets. Our goal is to educate & give people the tools to give their pets the healthiest diet. We believe that once the world is educated about fresh food, people will stop feeding their pets processed food and the life expectancy for the entire species will increase.

Brett

Co-Founder & Head of Community

What does your typical day look like?

As CEO, I spend my days making the hard decisions, hiring the best people, protecting the team, and making sure the company is financially sound. I also get to choose which dogs are allowed in the office (all of them).

Jonathan

Co-Founder & CEO

What are The Farmer's Dog Perks + Benefits

The Farmer's Dog Benefits Overview

Brand new dog-friendly office in Greenwich Village
Discount on TFD food for your pup!
Comprehensive Healthcare, Dental, and Vision
Unlimited vacation & sick days
Flexible work-from-home policy
Team outings, coffee always brewed fresh, and a strong snack game (avocado toast always)

Culture
Partners with Nonprofits
We love partnering with rescue organizations, adoption centers, and other organizations who are as passionate about dogs and dog people as we are.
Friends outside of work
Eat lunch together
Whether we're ordering in, going out, or bringing our own, we take lunch seriously.
Team owned deliverables
Group brainstorming sessions
We love a good offsite and have regular all-hands meetings led by the co-founders.
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
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