CRM Manager at Orchard

| Greater NYC Area
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About Orchard

Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the entire experience through a personalized online dashboard, while also getting the support of best-in-class Orchard real estate agents. 

Headquartered in New York City and with offices in Austin, Denver and Atlanta, Orchard has over 200 employees and has grown 10x year over year. We have raised over $130 million in equity financing from top-tier investors including Revolution, Firstmark, Accomplice, Navitas and Juxtapose. Our investors have also backed the likes of Pinterest, AirBnb, Shopify and Sweetgreen.

About the Role

Orchard is looking for a CRM Manager to help us grow rapidly in 2021 and beyond by maximizing engagement and conversion within our sales pipelines. You will work closely with the marketing, design, and product teams to create automated campaigns, across multiple channels, that are focused on delivering valuable content to our potential and existing customers. The ideal candidate for this role has hands-on experience executing within marketing automation tools at a start-up or fast-growing company.

This is a full-time role that will report into the CRM Lead and be based out of our growing New York City office.

What You’ll Do Here:

  • Create and deploy cross-channel automated campaigns from our marketing automation tools. 
  • Identify cross-channel testing opportunities to drive improved campaign performance aimed at delivering against our company growth goals.
  • Measure results on a daily and weekly basis against campaign specific conversion metrics.
  • Assist in instituting and maintaining industry best practices across CRM platforms and channels.
  • Operate cross-functionally across marketing, design, product and engineering to ensure the appropriate messaging is delivered at the right cadence and to the right individual.

We’d Love to Hear From You if You Have:

  • 2+ years of experience working with CRM and marketing automation tools (Iterable, Salesforce a plus).
  • Experience working with product and engineering teams to provide detailed requirements around projects.
  • Ability to execute with a prioritization focused approach that aligns effort on the highest impact projects and tasks.
  • Comfort digging into data to figure out the “why” behind results.

Why Orchard

We're proud to be recognized by Inc. Magazine, Fast Company and Forbes as one of the best workplaces of 2020. We also have a 4.9 Glassdoor rating! Orchard is building the first one-stop-shop in real estate and we’re bringing together the most innovative professionals across real estate, business, marketing, technology and design. We also have some pretty great perks:

  • Equity participation
  • Flexible PTO
  • Up to 18 weeks of paid family leave
  • Employee discount on Orchard’s services

Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • PandasLibraries
    • scikit-learnLibraries
    • AngularJSFrameworks
    • TensorFlowFrameworks
    • BottleFrameworks
    • PostgreSQLDatabases

Location

31 West 27th St, New York, NY 10001
Orchard: Come With Sleeves Rolled Up, Ready To Make Real Estate Simple
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An Insider's view of Orchard

How does your team reward individual success?

We recognize employees in a variety of ways on a regular basis. At Orchard feedback is a gift and every employee truly lives out our company values. Our team makes a point to shout out individual successes in our #shoutouts channel in Slack and every month during Town Hall. Not an ounce of hard work goes unnoticed!!

Leah

Executive Assistant

What kinds of technical challenges do you and your team face?

Each home is unique and comes with its own challenges and surprises. Even though our team has been through hundreds of transactions, we're always learning, growing, and improving our process with each home we acquire. On the engineering side, that means never being satisfied and constantly pushing ourselves to iterate quickly and deliver quality.

Toni

Engineering

What makes someone successful on your team?

Curiosity, scrappiness, and a sense of urgency. We move quickly to accomplish our goals, but leave time and space to think outside the box. All of our functional areas work together to build an exceptional brand, product, and customer experience, so communication and collaboration are key skills as well.

Steph

Marketing

What is your vision for the company?

We're looking to make buying and selling a home as easy as trading in a car. We believe that through technology, human-centered design, and exceptional operations we can remove the friction from the biggest financial transaction of our customers' lives. As a team, we get to make real progress towards achieving this vision every day.

Phil

Growth & CX

How do your team's ideas influence the company's direction?

At Orchard, our mission is to provide the most stress-free, fair and simple way to buy a home. The Investments team that I lead contributes to this mission by providing a fair market value estimation for our customers’ homes. Our approach integrates human judgement alongside an internal valuation algorithm to price every home.

Ray

Investments Manager

What are Orchard Perks + Benefits

Culture
Partners with Nonprofits
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Diversity Program
Lunch and learns
Promote from within
Time allotted for learning
Paid industry certifications
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