Customer Advocacy Marketing Manager

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Joining Collibra’s Revenue Marketing team:

We’re shaping the way companies manage data by helping customers connect the right data, insights, and algorithms for all Data Citizens. We’re building a team of exceptional people to help us deliver on that promise. Collibra is looking for a Customer Advocacy Marketing Manager to join our Revenue Marketing team. If you’re interested in a career at the leading edge of technology, we look forward to hearing from you.

Customer Advocacy Marketing Manager at Collibra is responsible for:

  • Manage customer reference program to identify, recruit, and match customer advocates for both public and confidential requests such sales team reference requests, analyst interviews, marketing customer engagement requests in webinars, podcasts, blogs, and other public voice opportunities.
  • Create customer assets that influence positive PR and analyst relations, sales engagements, and public perception across online, social, earned media and sales collateral.
  • Scale customer advocacy programs through the use of data, automation, and improved workflows to better identify, recruit, track, and enable advocates.
  • Proactively seek out and develop partnerships with sales and customer success colleagues to identify customer evidence gaps and opportunities
  • Generate ideas to improve customer stories and maximize amplification of each story

You Have:

  • 5+ years of experience in a customer advocacy including managing customer reference programs and creating customer success stories 
  • 5 to 7 years of marketing experience at high-growth B2B technology organization with a proven track record of producing results in a fast-moving environment
  • Experience with reference management systems or other customer advocacy tools (ReferenceEdge, Influitive, RO Innovation, etc) 
  • A proven ability to work cross-functionally including with sales, customer success, product, operations
  • Experience in a customer-facing role, with a passion for and understanding of the customer experience and developing customer relationships at scale

You Are:

  • A self-starter with strong project management skills and has the ability to prioritize and manage workload in a fast-paced environment
  • Working closely with our customer success, sales, and marketing teams to identify advocate opportunities, develop outcome-based customer stories, and amplify our Data Citizens’ success   
  • Familiar with creating multiple types of digital content (case studies, blogs, videos, social, slide decks, etc) 
  • Results-oriented who understands how align strategy and execution with objectives and goals
  • An excellent communicator with strong written and verbal communication skills

Reporting to Collibra’s Director of Customer Marketing, Measuring Success:

  • Within your first month, you will learn the tools, systems, and processes to track customer advocacy activities and support in the creation of new customer case studies.
  • Within your third month, you will actively manage day-to-day requests, lead customer asset creation, and develop your customer advocacy strategy by collaborating with stakeholders and peers and aligning to business objectives.
  • Within your sixth month, you will streamline the customer reference program to scale requests/fulfillment and actively identify new advocates and customer stories to support sales and marketing teams.

Benefits at Collibra:

We strive to provide all Collibrians with competitive and cost-efficient benefits that are aligned to our company values. As a high-growth company, our goal is to offer flexibility and choice with our benefits programs to support the evolving needs of our changing workforce. The specific offerings will differ slightly by region but our {Be}well benefit programs encompass the following strategic pillars:

  • {Be}Healthy: Healthcare for yourself and eligible dependents (inclusive of partners/domestic partners), mental health resources and care, tax-advantaged accounts, income protection, discount programs and more! Additionally, we encourage employees to treat their whole self by offering a bi-monthly calendar of events and programming dedicated to our {Be}well initiatives which focus on wellbeing areas including emotional, professional & social, financial, physical, allyship & belonging and giving back.
  • {Be}With Family: We offer multiple types of leave so that you can spend time with loved ones, including parental leave, caregiver leave and our annual family day. These are all complementary to our culture in which we value output over hours!
  • {Be}Kind: Collibra For Good, Unconscious Bias & Allyship training, Manager Racial Injustice training and Collibra-led fundraisers.
  • {Be}Unplugged: Our paid time off programs include vacation, holidays, sick time and compassionate/bereavement leave. We also offer remote-friendly meditation sessions and cooking lessons – all of which you’re actively encouraged to use!
  • {Be}Informed: Competitive compensation, bonus potential, private company equity, merit reviews and promotion cycles, company pension, discounts programs, access to LinkedIn Learning, employee referral program, employee rewards & recognition, development programs and more!
  • {Be}Together: Community and belonging with our Employee Resource Groups (ERGs) and personal interest groups, ERG-driven events, speaker series, and celebrations, a dedicated DEI council, the virtual Collibra cafe, trivia, bingo games and much more! 

When in-person (office) life resumes, we look forward to more snacks, catered lunches, team offsites and social events (think holiday gift exchange, fundraising events, happy hours, celebrations and more)!

Equal Opportunity:

At Collibra, we’re proud to be an equal opportunity employer – which ties directly to our core value, “open, direct, and kind.” We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone. 

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category.

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