Cedar
Cedar is committed to improving the healthcare billing experience for all.
New York, NY
Hybrid

Customer Marketing Lead

Sorry, this job was removed at 7:47 a.m. (EST) on Thursday, October 7, 2021
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The Role:

Cedar is transforming the healthcare experience, empowering us all to easily and affordably pursue the care we need. Our technology enables providers and payers to work together to offer an exceptional and affordable healthcare financial experience while helping patients understand the cost of their care.

This is an exciting opportunity to be a part of a company that wants to transform U.S. healthcare as a category leader. As Customer Marketing Lead, you will help evolve and execute the B2B marketing plan to support the end-to-end client journey, ensuring our provider and payer partners become #cedarcustomersforlife and #cedaradvocates. Expect to work cross-functionally with the Client Growth, Client Solutions (implementations), Product and other teams to drive product adoption, increase retention and strategically up-sell the existing enterprise healthcare provider customer base. 

You will identify key opportunities and implement processes and marketing campaigns to deepen Cedar’s connection with clients, proactively educate them on upcoming landmarks, address any concerns and turn friction-points into retention moments. You will own and create feedback loops and processes to understand and serve as a crucial “voice of the customer,” sharing the feedback, insights and stories across the organization.

Responsibilities

  • Refine and continuously optimize the customer journey across our providers and payer clients, finding opportunities, areas for improvement, mitigation strategies and change-management plans.
  • Bring to bear customer insights to inform activation plans, owning campaign implementation process end-to-end, from sourcing vendors to developing creative briefs to creating marketing assets in partnership with Design Leads and agencies (Email, Personalized Gifting and Experiences), with focus on defining and tracking metrics of success.
  • Support development of compelling narratives, such as Data Experiment Pilot results, for Client Growth Leads to use in executive touch points and Quarterly Business Reviews, unlocking incremental value for clients beyond collections. 
  • Expand toolkit of “uniquely-Cedar”assets, finding and connecting additional opportunities to feature our clients in regularly programmed Cedar experiential channels.
  • Work with Content Marketing and Client Growth teams, to proactively find opportunities to celebrate customer success stories through case studies, testimonials, webinars, speaking engagements and more.
  • Drive high engagement and Cedar advocacy across client partner groups throughout the implementation, onboarding and launch process.
  • Demonstrate and own execution process for client feedback mechanisms, like NPS and KLAS, to maintain a pulse on client satisfaction and identify any client churn risks.
  • Support ad hoc client requests to ensure we are exceeding client expectations and ultimately deepening relationships and retention metrics.
  • Partner with Product Marketing and Product Operations to launch and effectively communicate new products and features, scale adoption and increase Cedar stickiness across our growing client base.
  • In collaboration with Demand Generation, plan and execute any customer engagement campaigns across email, website and experiential marketing channels.

Skills & Experiences

  • 5+ years of marketing experience - enterprise SaaS, B2B and/or agency experience strongly preferred
  • Customer first orientation with experience developing and deepening client relationships
  • Experience turning data into insights and compelling customer first narratives, to define and implement action plans across email, site and experiential marketing channels, with ability to define and track campaign success Key Performance Indicators
  • Excellent communication, writing and presentation skills
  • Strong project management skills, with ability to simultaneously manage multiple projects at once in a methodical and meticulous manner.
  • Adaptable, naturally curious and eager to work in a fast-paced environment. 
  • Proficiency in HubSpot, Salesforce and Looker (plus).
  • Prior healthcare experience preferred.

What do we offer to the ideal candidate?

  • An opportunity to work on a platform that is scaling very rapidly, engaging with millions of patients per year and growing at a rate of 360% YoY as of January 2021! 
  • A chance to join a high-growth company 
  • The ability to impact the direction of our company, we value all comments and suggestions! 
  • Transparency across teams and interaction with multiple departments 
  • Competitive pay, employer-paid healthcare, stock options
  • Daily team lunch and unlimited healthy snacks at our NYC office

Applicants must be currently authorized to work in the United States on a full-time basis. Cedar will not hire any applicants who are present in the United States on an F-1 visa. Cedar is not an E-Verify employer and cannot employ individuals on a STEM OPT extension

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What are Cedar Perks + Benefits

Cedar Benefits Overview

Working at Cedar: what’s not to love?

Being part of our team means working together to solve a problem that impacts millions of consumers every year. It’s challenging, exciting and complex. We’re proud to be the only company that truly empowers consumers with an easier, more personalized and transparent healthcare journey.

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Employee awards
Flexible work schedule
Remote work program
Cedar offers a very flexible remote work program, both pre-COVID and after.
Diversity
Documented equal pay policy
Mandated unconscious bias training
We offer annual unconscious bias training for all employees.
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Dental benefits are part of our comprehensive benefits offered through industry brand carriers with multiple options to choose from.
Vision insurance
Vision benefits are part of our comprehensive benefits offered through industry brand carriers with multiple options to choose from.
Health insurance
Life insurance
Pet insurance
Mental health benefits
We offer an experienced EAP counselor 24 hours a day, 7 days per week.
Financial & Retirement
401(K)
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
At Cedar we want to support all new parents in their expanding family. Therefore, we offer our full time team members who are expecting or having a new child Paid Leave.
Family medical leave
Cedar offers family medical leave for employees. Our leave partner walks employees through every step of the process.
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Company-wide vacation
Cedar offers company wide shut downs around major holidays
Office Perks
Commuter benefits
Cedar offers pre-tax commuter benefits for all full-time employees.
Company-sponsored outings
Free daily meals
Daily lunches are provided at our NYC HQ.
Free snacks and drinks
Our kitchen is stocked full of snacks and drinks for every desire! Some of our favorites are cold brew, kombucha, rotating craft beers, fresh fruit, yogurt and every kind of chip you can imagine!
Company-sponsored happy hours
Pet friendly
Our NYC HQ has a dog lounge. Bring your dog to work!
Meditation space
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Cedar hosts lunch & learns monthly. This allows employees to present in-depth on projects they're working on or for the occasional guest invitee to teach the team about a topic of interest.
Promote from within
Mentorship program
Our mentorship program pairs folks based on shared interests and goals, from the same team or cross-functionally, and emphasizes building mutually beneficial relationships for professional equity.
Customized development tracks
Paid industry certifications
Personal development training

Additional Perks + Benefits

We take great pride in making our employees' wellness a top priority, and we create opportunities to talk openly about mental health and wellbeing.

We have a directory with resources for mental and physical wellbeing, emphasizing benefits offered through our health insurance. The directory covers topics such as managing grief, therapist information, nutrition & water intake, and resources on talking to children about current events. We want to take a holistic approach and include resources that appeal to everyone, so we also included information on remote alternative wellness offerings, including reiki, sound healing, meditation and yoga. We even have an onsite meditation room in our NYC HQ!

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