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Data Analyst, Acquisition Marketing

| Greater NYC Area

THE ROLE

As a Data Analyst supporting the Acquisition Marketing team, you will lead data collection, analysis, and reporting projects with the aim of growing our user base. 

RESPONSIBILITIES

  • Define and align KPIs across multiple functional groups (marketing, product, technology) and business objectives (acquisition, sales, engagement, retention)
  • Analyze and visualize large data sets to report on KPIs using SQL and Looker to understand different marketing efforts such as TV, direct mail, social media, search
  • Identify gaps in our data collection and collaborate with product and engineering on data capture specifications
  • Define, create and maintain reporting dashboards
  • Compile and reconcile data from multiple internal sources
  • Work with Acquisition Marketing team to build and modify views, explores, and models in Looker for reporting and analysis
  • Ingest third-party data into the database, set up and integrate Looker views for reports
  • Prioritize and execute ad-hoc data analysis to assess marketing activities and develop recommendations
  • Troubleshooting data discrepancies and errors
  • Work with the Ecomm team to ensure data is flowing into Redshift accurately
  • Develop a vision to extend/improve our existing analytics and reporting technology stack
  • Stay up to date with the latest technologies and trends in analytics

MINIMUM QUALIFICATIONS

  • 2+ years of work experience in analytics or business intelligence capacity; Marketing preferred
  • Hands-on experience with reporting and data visualization tools such as Looker, Tableau, Geckoboard, etc.; Looker preferred
  • High level of proficiency in Excel and SQL
  • In-depth knowledge of the strengths and limitations of various analytics tools (Google Analytics, Mixpanel, etc.) to understand how those tools can complement our in-house analytics reports. You should know when not to reinvent the wheel on reports that can be easily created using external tools.
  • Excellent communication skills, both written and verbal, and able to communicate effectively with key stakeholders and technology team
  • High level of accuracy and attention to detail
  • Proficiency in developing engaging Keynote/Powerpoint presentations
  • Strong written, verbal and visual communication skills
  • Proactive and self-motivated

PREFERRED QUALIFICATIONS

  • Strong understanding of best practices around marketing, e-commerce and subscription retention KPIs
  • Experience with ETL process and tools, setting up and scheduling jobs
  • Experience with statistical modeling using R/Python
  • Experience in monitoring and automating reports

ABOUT PELOTON

Founded in 2012, Peloton is a global interactive fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. We use technology and design to bring our Members immersive content through the Peloton Bike, the Peloton Tread, and Peloton Digital, which provide comprehensive, socially-connected fitness offerings anytime, anywhere. We believe in taking risks and challenging the status quo by continuously innovating and improving. Our team is made up of passionate brand ambassadors, and we know that together, we go far.

Headquartered in New York City, with offices, warehouses and retail showrooms in the US, UK and Canada, Peloton is changing the way people get fit. Peloton has been named to many prestigious industry lists, including Fast Company's Most Innovative Companies, CNBC's Disruptor 50, Crain's New York Business' Tech25 and Fast50, as well as TIME's Genius Companies. Visit www.onepeloton.com/careers to learn more about joining our team.

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • React NativeLanguages
    • ReactLibraries
    • ReduxLibraries

Location

In the heart of Chelsea, and not too far from our studios, the Peloton office is in a very easy location to get to from anywhere in the city!

What are Peloton Perks + Benefits

Culture
Eat lunch together
Pair programming
Open office floor plan
Diversity
Diversity manifesto
Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Tuition Reimbursement
Diversity Program
Promote from within
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