Demand Gen Manager

| Greater NYC Area
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Demand Gen Manager

Code Climate is the world's largest engineering intelligence platform, helping over 80,000 developers, and 1,000's customers improve the efficacy of their people, process, and code. Our product suite helps run software engineering teams-- from improving developers day to day experience to providing engineering leaders with data to help them make important decisions.

We launched our second product, Velocity, to great fanfare last year. We’re now ready to focus on spreading the word about the product and the new space that it occupies.

We’re looking for an experienced B2B Demand Gen Marketing Manager who can build and quantify lead gen efforts for our organization. They will be responsible for driving demand using multi-channel programs including email, events, social, webinars. This role will work closely with the content and product marketing team to increase Code Climate’s footprint in the growing engineering analytics market. 

You’ll be responsible for:
  • Distribute content via appropriate channels to increase brand awareness and drive conversions
  • Segment and optimize how leads flow through the marketing + sales funnel
  • Create campaigns for all stages of the inbound lead flow process, including promotion, landing page creation, lead warming programs, and integration into CRM tools
  • Own and report on key marketing metrics such as total leads, MQLs and SQLs
You’re awesome because:
  • You love the quantitative and analytical side of marketing 
  • You want to grow into a highly technical Sales, Customer Success, or Marketing leader
  • You take initiative and find solutions to broken processes
  • You’re resourceful and constantly researching new ways to solve problems
  • You’re maniacally customer focused with a strong sense of integrity
  • At least 4 years of demand gen experience in the B2B SaaS space
  • Experience with both top-of-funnel acquisition (PPC, sponsorships, referral marketing) and pipeline generation methods (lead nurturing, direct mail programs, and ABM)
  • Have built demand gen processes from scratch and are familiar with demand gen best practices in B2B SaaS context
  • Experience finding, adopting and working with demand gen tools, including email marketing and marketing automation tools
  • A deep interest in software development
  • Prior experience marketing an analytics or BI software in any form is a big plus!
Working at Code Climate
  • Join a small team of around twenty-five people who love what they do
  • Competitive salary and meaningful stock options
  • Flexible and generous paid time off including an open vacation policy and parental leave
  • Health, dental and vision insurance. We pay 100% of the premium for employees and 50% of the premium for dependents
  • Opportunities to continue your professional development, including attending conferences
  • The best technology to get your job done. A new laptop of choice, and (practically) whatever else you need
  • Dog-friendly office stocked with snacks, drinks and cold-brew iced coffee

Code Climate is an equal opportunity employer. Consistent with our mission of serving a diverse and global audience, we value a diverse workforce and inclusive culture which reflects that. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.

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155 W 23rd St, New York, NY 10011

What are Code Climate Perks + Benefits

Code Climate Benefits Overview

Join a small team who love what they do.

Competitive salary and meaningful stock options.

Flexible and generous paid time off including an open vacation policy and maternity/paternity leave.

Health, dental and vision insurance. We cover 100% of employee and 50% of dependent EPO premiums, as well as a portion of PPO premiums for employees and dependents. Dental and vision premiums are covered at 100%
for employees and 50% for dependents.

Opportunities to continue your professional development, including attending conferences.

The best technology to get your job done. A new laptop of choice, and (practically) whatever else you need.

Dog-friendly office stocked with snacks, drinks and cold-brew iced coffee.

Eat lunch together
Daily stand up
Team owned deliverables
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Acme Co. provides employees with a flexible work schedule that includes Flexible start and end times.
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Code Climate hosts happy hours once per month
Stocked Kitchen
Fully stocked kitchen with snacks, and beverages along with cold brew coffee on tap!
Some Meals Provided
Bagels Mondays. Free lunch on Tuesdays and Thursdays.
Pet Friendly
Code Climate is pet friendly with dog toys waiting to be used!
Professional Development Benefits
Job Training & Conferences
Acme Co. offers employees professional development opportunities like Annual individual budget for training, The ability to attend job related conferences and seminars.
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
Promote from within
Continuing Education stipend
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