We are looking for an enthusiastic team player to join our marketing team with a focus on demand generation. You will have the ability to strongly impact the growth of our business by driving the strategy and management of key lead acquisition channels. 

Key Responsibilities 

Pay-per lead program management 

• Own relationships with 3rd party vendors with the purpose to purchase leads in our sweet spot (i.e. phone qualifying review sites, high quality lead programs)
• Provide recommendations/collaborate on 3rd party vendors to use based on spend needed, timing, and associated targets
• Execute and monitor campaigns to ensure targets are met. Work with vendors to resolve shortfall
• Report on conversion
• Own the strategy and management of display/brand ads and retargeting campaigns 
• Communicate with the Sales team to ensure alignment with demand generation strategy 

Intent data management 

• Work with current intent data vendors and identify opportunities for future investment 
• Ensure SDR team is utilizing the intent data to full potential and develop/manage programs or trainings to improve their performance 
• Collaborate with team to leverage intent data in various ways to drive leads and conversion 

Conversational marketing management 

• Own and manage the online Sales chat playbooks and strategy 
• Track metrics and evaluate areas for improvement 
• Audit and update regularly to ensure optimization of the chat channel 

Other 

• Assist with other demand generation projects or initiatives as needed
• Come to the table with creative/innovative ideas to improve lead generation 

Requirements 

• BA/BS degree
• 1-5 years experience working on a marketing team and executing multi-channel campaigns 
• Highly organized and strong time management skills 
• Adaptable and comfortable in ambiguous situations and love problem solving 
• Ability to thrive in a fast past environment 
• Clear writing, critical thinking and communication skills 
• Desire to learn new skills and improve current ones 
• Strong reporting capabilities with the ability to track campaign performance 

Nice to Haves

• Experience working with Hubspot, Salesforce and Drift 
• Experience working with HR technology or other B2B SaaS vendors 
• Experience with intent data strategies 

Namely Company Culture Highlights:

• Winner of Comparably's Award for Best CEO 2020
• Winner of Comparably's Award for Best Company Culture 2020
• Winner of Comparably's Award for Best Places to Work in New York 2021
• Winner of Comparably's Award for Best Places to Work in Atlanta 2021

Check us out on Comparably: https://www.comparably.com/companies/namely

About Namely

Namely is the first HR, payroll, and benefits platform employees actually love to use. People are at the center of everything we do—from our platform to our staff. Why join us? We believe every company and every employee deserves a great workplace, supported by HR technology they use and love. Most importantly, we believe in giving you the tools you need to do the best work of your career.

We invite you to fill out the EEO survey below as part of our ongoing diversity initiatives at Namely. Your participation in the survey is completely optional and voluntary, and none of the information you provide will be considered in the hiring process or with respect to any employment decision made by Namely. Namely will have access only to anonymized data submitted through these surveys.