Demand Generation Director at AlphaSights

| Greater NYC Area
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About AlphaSights

AlphaSights provides global investment and business professionals with on-demand access to business expertise across all industries and geographies. Through AlphaSights, decision makers from investment management, private equity, management consulting, and corporates connect with a dynamic network of industry experts that provide qualitative and quantitative market insights, industry expertise, and execution support. Leveraging cutting-edge technology and our global team of 800+ professionals in nine offices on three continents, we support our clients 24/7 around the globe.

Founded in 2008 by experienced entrepreneurs Max Cartellieri and Andrew Heath, AlphaSights has been profitable since 2010. The company consistently exceeds an industry average growth rate of 20% and is on track to continue driving above-average growth, in revenue and headcount, over the next five years. The company is regularly ranked amongst the fasting-growing companies in the world by publications such as the Sunday Times, FT and Crain’s New York. Learn more at alphasights.com.

AlphaSights has successfully upended the traditional ‘expert network’ industry through its client-focused, bespoke search-led methodology and the innovative use of digital technology. A key component of this success was moving away from the pre-recruited database model epitomised by early entrants to the industry like GLG and towards a custom search-driven approach, whereby an AlphaSights Associate identifies and secures the most relevant expert(s) for the specific client need, whoever and wherever they may be, in near-real time. The central pillars on which this business model rests are (i) a scalable talent model to attract and retain outstanding client service professionals, and (ii) a proprietary technology platform that supports all workflows and tracks all communications end-to-end.

The company operates a highly values-driven culture and is comprised of a team of passionate professionals, strongly aligned behind the mission of ‘connecting the world’s top professionals with the world’s best knowledge’.

AlphaSights’ long-term vision is to become a lasting, meaningful global company. The key to achieving this vision will lie in continuously attracting, training, motivating and retaining outstanding talent; investing in technology, product and data to build an increasingly seamless knowledge delivery platform; and broadening its product and service spectrum so that AlphaSights becomes the go-to knowledge partner for more and more clients.


Role Context

AlphaSights is a high-end professional services organisation that provides investment and business professionals with on-demand access to tailored expertise across industries and geographies. Our clients purchase a service that is custom-tailored to their needs by our Client Service teams. While our delivery processes are supported by a pioneering technology layer, clients value us for the ‘brain work’ of value-added advisory and responsiveness.


The Marketing organisation at AlphaSights is comprised of four main functions that work in close collaboration with each other:

  1. Brand and Communications
  2. Demand Generation
  3. Digital and Creative
  4. Client Led Innovation

Demand Generation is the growth and marketing engine of our Client Services function. It is currently made up of 9 professionals globally who are embedded in our Client Service Teams.


Role Overview

Based in London or NYC, the Demand Generation Director will be responsible for building out and leading the Demand Generation function. The ambition is to grow this team into the best demand generation team in the industry.

You will be tasked with bringing expertise into the team across, Marketing effectiveness (i.e. ROO and ROI tracking and dashboarding), Marketing operations, CRM and utilising marketing automation tools, customer segmentation and profiling, and campaign content development and planning for both product launch and client engagement campaigns. In addition to managing and growing your existing team into a global function, you will be responsible for building out the mar-tech stack (i.e. selecting and implementing the software tools required to make CRM and ABM possible at AlphaSights).

To succeed in your role, you will need to combine EQ with an ability to think creatively, strategically and commercially. You’ll need to build deep, productive relationships across the organisation and gain a deep understanding of how our Client Service teams address client’s needs.

This is a unique opportunity to join a fast growing, highly successful SMB with a fun, dynamic, entrepreneurial culture. You will report into the Global CMO and get the opportunity to build out a function within marketing.

 Key Responsibilities
  • Lead the Demand Generation team and grow it both in terms of size and geographic coverage (currently it is made up of 9 people in NYC)
  • Embed marketing effectiveness skills in your team (i.e. ROO and ROI tracking and dashboarding)
  • Embed customer segmentation and profiling skills into your team
  • Oversee the development of large scale direct marketing campaigns (i.e. lead nurturing campaigns as well as product launch and client engagement campaigns)
  • Select and put in place the required CRM and marketing automation tools (i.e. build up our mar-tech stack)

What We Look For
  • An experienced marketing professional itching for a dynamic entrepreneurial opportunity
  • Has worked for 6-8 years in progressive companies (ideally has some professional services experience)
  • Strong affinity to people-based businesses and understands how they bring a brand to life
  • Expertise in marketing effectiveness, customer relationship management, account based marketing and product marketing
  • Ability to think creatively, strategically and commercially
  • Has played a lead role in the building and roll-out of a mar-tech stack
  • Proven track record managing a team
  • Drive and resilience to deliver excellence amidst tight timelines and changing circumstances
  • Excellent written, verbal, presentation and interpersonal skills; fluency in English is essential

What You Can Expect
  • Report into global CMO of a 800+ company
  • Multidisciplinary collaboration and co-creation across the four functions within marketing
  • Close collaboration between Demand Generation and Client Service teams
  • Ability to join the leadership team and contribute to firm growth in a meaningful way
  • Autonomy, responsibility and accountability in your role
  • The opportunity to build and a function
  • The opportunity for promotion from Director to VP
  • Entrepreneurial, high-growth, fast-paced culture
  • Young, dynamic, energetic, global team
  • Comprehensive medical benefits (health, vision, and dental),
  • Subsidised lunch program, corporate gym discounts, monthly team events, free breakfast & snacks.
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Technology we use

  • Engineering
    • JavaLanguages
    • KotlinLanguages
    • PythonLanguages
    • RubyLanguages
    • Ember.jsFrameworks
    • Ruby on RailsFrameworks

Location

350 Madison Ave, New York, NY 10017

An Insider's view of AlphaSights

What are some social events your company does?

The Software Engineering team celebrates our successes with monthly team events, such as team dinners, "Beat the Bomb", Sofar Sounds concerts, drinks, etc. We also have an annual team-wide international off-site to bond with our colleagues across the globe. Last year we all met in Lisbon for a long weekend of fun activities.

Manor Lev-Tov

Director of Data Science

How do you collaborate with other teams in the company?

The majority of our users are internal, so we enjoy working closely with many different teams to understand their needs and ideas. We have direct access to feedback and insights that drive our success and encourage us to get creative and try new things.

Leanne Lyons

Software Engineer

How does the company support your career growth?

Our team loves learning from each other whether it’s through paired programming, going to/giving tech talks, or sharing the latest tech on Slack. We facilitate our engineers growth by providing a conference and learning budget, active mentoring, and enabling our devs to spend 10% of their time on sandbox days pursuing passion projects.

Kevin Lester

Vice President of Software Engineering

What unique initiatives do you have that encourage innovation?

Innovation often means allowing for failure, so we maintain a culture of openness to ideas, no matter how far-fetched. Our team reserves a "Sandbox Day" every iteration, giving time to experiment with new technology and implement new features. Engineering is a mix of discipline and creativity, and Sandbox Days bring out the best of both.

Heath Hohwald

Chief Technology Officer

What’s the vibe like in the office?

The agency that people have to make their own mark on the company stands out to me. At AlphaSights, you define what you want to work on and what you think will be impactful at an earlier stage in your career. This autonomy fosters an energetic environment where people feel safe to create and try new things.

Tricia Maia

Director of Product

What are AlphaSights Perks + Benefits

AlphaSights Benefits Overview

We believe that when we put our people first, they will put our clients first, and our clients will therefore put us first. With this in mind, we provide an accelerated career path, where associates have the opportunity to become managers and then vice president sooner than other companies. We invest heavily in our professional development team; from day one, we have a rigorous onboarding program to fully support our new joiner classes. The team also provides career guidance support and continuous training for everyone in the firm throughout their AlphaSights lifecycle (including a 50-hour manager bootcamp). Each team at AlphaSights has budget to attend conferences and speaker events to pursue their interests and continue their personal development.

We also want to make sure you enjoy your time in the office so we offer free yoga every Monday, a wellness room with foam rollers available, and discounts to multiple fitness facilities. Our kitchens are fully stocked with healthy fruits, snacks, and beverages and we subsidize lunches three days a week. AlphaSights provides free bagels and breakfast sandwiches once a month, organized by our dedicated Office Experience team who ensures that the office is a fun and productive place to work every day. We work with top technology and equipment options including standing and seated desks and yoga ball chairs.

We like to celebrate our successes together and often so we provide a budget for monthly team events and the occasional offsite. Most recently, our Software Engineering team had an offsite in Lisbon, Portugal. We also have many different affinity groups that all employees are welcome to join. These include the Women's Initiative Network (WIN), Charity House, Brand Ambassadors, and 3 company sports teams (soccer, softball, and basketball).

AlphaSights values philanthropy in and beyond its local communities. Knowledge for Good, our social impact unit, partners with select nonprofits to offer our services at no or low cost. Charity House assists in selecting AlphaSights' charity partner for the quarter, and our advisors are able to donate some or all of their compensation to our charity partner or the charity of their choice.

Culture
Partners with Nonprofits
AlphaSights social impact unit, Knowledge for Good, partners with select nonprofits to provide our services for low or no cost.
Friends Outside of Work
Eat Lunch Together
Intracompany Committees
All employees are given the opportunity to join one or more of our affinity groups: Women's Initiative Network, Charity House, Brand Ambassadors, or office sports teams.
Daily Stand-up
Team-Owned Deliverables
Team-Based Strategic Planning
Group Brainstorming Sessions
Pair Programming
Open Office Floor Plan
Diversity
Documented Equal Pay Policy
Unconscious Bias Training
Health Insurance & Wellness Benefits
Disability Insurance
AlphaSights pays 75% - 99% of premium for short-term disability benefits.
Dental Benefits
AlphaSights dental plan has several options including in-network and out-of-network coverage up to $1,500 in services. AlphaSights will pay 75% - 99% of premium.
Vision Benefits
AlphaSights contributes toward exam copays, contacts exams, and lenses. We pay 75% - 99% of premium.
Health Insurance Benefits
AlphaSights has a health insurance plan with Oxford Freedom Network that covers most employees' out-of-pocket expenses.
Wellness Programs
AlphaSights' wellness program includes corporate gym rates, free yoga class every Monday, wellness room with foam rollers, massages in office, and conditional gym reimbursement.
Retirement & Stock Options Benefits
401(K) Matching
AlphaSights matches 4% of your total compensation dollar-for-dollar.
Performance Bonus
AlphaSights has a multi-tiered performance pay curve for client-service employees as well as an employee referral bonus.
Child Care & Parental Leave Benefits
Generous Parental Leave
AlphaSights offers 24 weeks parental leave for the primary caregiver and six weeks for the secondary caregiver.
Flexible Work Schedule
AlphaSights offers flexible hours to accommodate school events, taking a family member to the doctor, etc.
Vacation & Time Off Benefits
Generous PTO
AlphaSights' vacation policy includes up to seventeen days paid time off for all employees.
Paid Holidays
AlphaSights offers nine paid holidays per year.
Paid Sick Days
AlphaSights offers an unlimited number of sick days for all employees.
Perks & Discounts
Casual Dress
AlphaSights allows a casual dress code on Fridays.
Commuter Benefits
AlphaSights offers pre-tax commuter benefits per month for transit and parking expenses.
Company Outings
AlphaSights provides each team with a monthly budget for offsite events. We also have company-wide holiday and summer parties for all employees.
Free Daily Meals
AlphaSights provides free breakfast, subsidized lunches for its employees, and bagels and breakfast sandwiches once a month.
Stocked Kitchen
AlphaSights has a fully stocked kitchen with unlimited snacks, coffee, cold brew tap, tea, and other beverages.
Some Meals Provided
We have catered free breakfast twice a month (bagels and breakfast sandwiches). Our kitchens are stocked each day with breakfast food such as fresh fruit, yogurt, cereal, and toast.
Happy Hours
We have friday beers in the kitchen every week.
Fitness Subsidies
AlphaSights' wellness program includes corporate gym rates and a $200 gym reimbursement for 50 visits in 6 months.
Professional Development Benefits
Job Training & Conferences
AlphaSights offers rigorous on-boarding training, continuous training for everyone in the firm during their tenure, and encourages employees to attend business education workshops and conferences.
Lunch and Learns
Cross Functional Training Encouraged
Promote from Within
Mentorship Program
AlphaSights' mentorship program pairs a Vice President with an associate who is not directly in their business segment.
Time Allotted for Learning
AlphaSights Software Engineering team allows for 10% sandbox time where employees can work on passion projects.
Online Course Subscriptions Available

Additional Perks + Benefits

AlphaSights has nine offices around the world. We foster a culture of collaboration, ambitious thinking, drive, and professional development. We offer many perks that other companies don't such as free yoga once a week, fully stocked kitchens with a variety of healthy snacks, subsidized lunches, gym discounts, and budgets for team events and learning opportunities. AlphaSights has an open floor plan to encourage teamwork, knowledge sharing, and access to senior leadership.

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