Senior Marketing Manager
Summary
We are looking for an ambitious Senior Marketing Manager who will develop and execute on creative growth marketing campaigns for our enterprise segments, furthering our reach so we can power healthcare decisions to be convenient, cost-effective, and high-quality. You will work as a thought partner across marketing, sales, channel and customer partnerships, to improve what we’ve done to date, identify and test metrics-based hypotheses for new channels, and look for opportunities for us to improve our growth function for the future. This role requires a marketing generalist with a particular passion for challenging B2B marketing campaigns backed by analytical rigor, and we’re looking for someone who loves ambiguity and is excited to research and build new growth opportunities from the ground up.
What we look for at Ribbon
- Passion and drive to simplify healthcare by building products that increase access to care and power every healthcare decision to be high-quality, cost-effective, and convenient
- Commitment to Ribbon Health company values, working on an exceptional team, and building an exceptional company
- Grit, hustle, desire, and a “get-it-done” attitude, including a strong comfort with a lean and highly collaborative environment
- Dedication to the creation of a diverse, equitable, and inclusive environment where teammates are celebrated for their unique perspectives and work together to simplify healthcare for all
What we’re looking for in this role
- You have experience building high-performing B2B marketing campaigns across not only digital channels, but also partnerships, events, and sales enablement approaches with a hypothesis-driven mindset.
- You have strong business acumen and the ability to prioritize and communicate the value of every tactical marketing campaign decision.
- You have experience navigating greenfield and ambiguous problem spaces, bringing order to chaos, and developing creative solutions anchored on measurable metrics.
- You enjoy teaching, especially distilling technical concepts into simple explanations and using data to illustrate a point.
- You are drawn to marketing funnels, constantly imagining areas to better organize, optimize and improve our marketing operations.
Your day-to-day
- Collaborating across the business to scope, generate, and execute on creative campaigns that drive marketing qualified leads for high priority segments.
- Measuring and presenting on overarching campaign objectives to go-to-market leaders and stakeholders to drive continued collaboration and improvements.
- Building relationships across Marketing, Growth, Customer Partnerships, and Channel Partnerships to ideate on new ways of supporting business objectives.
- Mentoring and coaching to help build the field marketing function and the overall growth marketing function at Ribbon.
Our goal is to make this the best career decision any of us have ever made. We stand by our values to make it happen.
Run Toward Hard Problems | We are motivated by the toughest challenges. We seek out hard problems that have the most impact and solve them to help those who need it most. We encourage our teammates to take ownership of outcomes that motivate them. Everyone at Ribbon has a say in our objective and key result (OKR) planning process for their teams and across teams.
Put Your Team First | We are a family. We are all happier and healthier when we take care of each other and put each other’s needs ahead of our own. We take care of you by offering fully covered insurance premiums on health, vision, and dental, a 401K plan match, and a flexible working policy that includes progressive family leave guidelines, flexible working schedules, and unlimited vacation.
Do What You Say | We are honest with each other. We are accountable to each other. When we commit to accomplishing our goals, we make it happen. Every team member has the opportunity to own high-impact work at Ribbon.
Stay Hungry, Keep Improving | We are humble. We will make mistakes, learn from those mistakes, and be better because of those mistakes. Here, feedback is a gift and mistakes are learning opportunities. We have a thoughtful culture that focuses on giving and receiving regular positive and constructive feedback to help us support each other and make each other better. Also, speaking of “hungry” we offer plenty of snacks, food, and coffee.
Practice Habits of Excellence | We measure our success by the process it took to get there. We will always do our very best and we are proud of the outcome because of it. At Ribbon, we focus on how we get things done by documenting and sharing our learnings, We are building the systems we need to scale our company and support our work for the long-term.
Build With Empathy | We are building the best healthcare experience for our users. When faced with a difficult decision, we do what’s best for people’s lives. This includes our team. Every Ribbon teammate shares working and lifestyle norms, and we hold each other accountable to respecting these norms so each person can balance work-life integration that works for them.
Ribbon Health is proud to be an Equal Employment Opportunity employer. We do not discriminate on any basis covered by appropriate law. All employment is decided on the basis of merit, qualifications, performance, and business need. If you need assistance or an accommodation due to a disability, you may contact us at [email protected].