Demand Generation Lead

| Greater NYC Area
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We are looking for an ambitious B2B Demand Generation Lead who will develop and implement a best-in-class demand generation function at Ribbon, furthering our reach so we can power healthcare decisions to be convenient, cost-effective, and high-quality. You will work as a thought partner across marketing, product, strategic partnerships, and sales teams to improve what we’ve done to date, identify and test metrics-based hypotheses for new channels, and look for opportunities for us to improve our growth function. This role requires a marketing generalist hat with a particular passion for holistic marketing campaigns backed by analytical rigor, and we’re looking for someone who loves ambiguity and is excited to build this new function and team from the ground up.

What we look for at Ribbon

  • Passion and drive to simplify healthcare by building products that increase access to care and power every healthcare decision to be high-quality, cost-effective, and convenient
  • Commitment to Ribbon Health company values, working on an exceptional team, and building an exceptional company
  • Grit, hustle, desire, and a “get-it-done” attitude, including a strong comfort with a lean and highly collaborative environment
  • Dedication to the creation of a diverse, equitable, and inclusive environment where teammates are celebrated for their unique perspectives and work together to simplify healthcare for all

What we're looking for in this role

  • You have experience building high-performing marketing campaigns with a hypothesis-driven mindset.
  • You have strong business acumen and the ability to prioritize and communicate the value of every tactical marketing campaign decision 
  • You have experience navigating greenfield and ambiguous problem spaces, bringing order to chaos, and developing creative solutions anchored on measurable metrics
  • You enjoy teaching, especially distilling technical concepts into simple explanations and using data to illustrate a point
  • You are drawn to marketing funnels, constantly imagining areas to optimize and improve our existing campaigns
  • You have experience in digital marketing, growth/performance marketing, demand generation, or a similar role

Your day-to-day

  • Define channel strategy at Ribbon: Develop a thoughtful and data-driven acquisition strategy, communicate value to the team, and hire critical support to deliver on this vision
  • Identify and drive meaningful revenue opportunities: Find creative ways to optimize existing channels, experiment with new ones, and reach prospects that were previously hard to engage
  • Drive industry best-in-class metrics: Establish our KPIs, own improving on these metrics, and push us all to deliver a best-in-class demand generation function
  • Build and cultivate relationships across Ribbon: Become a subject matter expert on all things “demand gen”, building and cultivating thought partnership relationships with revenue-generating and strategic partnership teams at RIbbon



How we live out our values for our teammates

Our goal is to make this the best career decision any of us have ever made. We stand by our values to make it happen.

Run Toward Hard Problems | We are motivated by the toughest challenges. We seek out hard problems that have the most impact and solve them to help those who need it most. We encourage our teammates to take ownership of outcomes that motivate them. Everyone at Ribbon has a say in our objective and key result (OKR) planning process for their teams and across teams. 

Put Your Team First | We are a family. We are all happier and healthier when we take care of each other and put each other’s needs ahead of our own. We take care of you by offering fully covered insurance premiums on health, vision, and dental, a 401K plan match, and a flexible working policy that includes progressive family leave guidelines, flexible working schedules, and unlimited vacation.

Do What You Say | We are honest with each other. We are accountable to each other. When we commit to accomplishing our goals, we make it happen. Every team member has the opportunity to own high-impact work at Ribbon.

Stay Hungry, Keep Improving | We are humble. We will make mistakes, learn from those mistakes, and be better because of those mistakesHere, feedback is a gift and mistakes are learning opportunities. We have a thoughtful culture that focuses on giving and receiving regular positive and constructive feedback to help us support each other and make each other better. Also, speaking of “hungry” we offer plenty of snacks, food, and coffee.

Practice Habits of Excellence | We measure our success by the process it took to get there. We will always do our very best and we are proud of the outcome because of it. At Ribbon, we focus on how we get things done by documenting and sharing our learnings, We are building the systems we need to scale our company and support our work for the long-term. 

Build With Empathy | We are building the best healthcare experience for our users. When faced with a difficult decision, we do what’s best for people’s lives. This includes our team. Every Ribbon teammate shares working and lifestyle norms, and we hold each other accountable to respecting these norms so each person can balance work-life integration that works for them.

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Ribbon Health is proud to be an Equal Employment Opportunity employer. We do not discriminate on any basis covered by appropriate law. All employment is decided on the basis of merit, qualifications, performance, and business need. If you need assistance or an accommodation due to a disability, you may contact us at [email protected]

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • PythonLanguages
    • SqlLanguages
    • DjangoFrameworks
    • PostgreSQLDatabases
    • PeriscopeAnalytics
    • SisenseAnalytics
    • AsanaManagement
    • NotionManagement
    • WordpressCMS
    • HubSpotCRM

Location

447 Broadway, 3rd Floor, New York, NY 10013

An Insider's view of Ribbon Health

How would you describe the company’s work-life balance?

We make sure to prioritize everyone's wellbeing at Ribbon. We recognize that every person has different work styles and preferences so we seek to support each other in those preferences. Some practical ways we do this is through “No Meeting Thursdays,” documenting and sharing our working norms, and sharing frequent feedback.

Wyatt

Product Manager

How do you collaborate with other teams in the company?

We are transparent with each teams’ goals and how they roll up to support the company. This allows for a lot of visibility into what each person is working on, and that context is really helpful when engaging in cross-functional projects. We make it a habit to create and share artifacts so we can be sure we are all on the same page on direction.

Stephanie

Head of Marketing

How does the company support your career growth?

I’m grateful for our constant learning opportunities - from cross-team discussions on how our product can improve the healthcare industry, to the greenfield opportunities to build something new. We prioritize putting our team first, which leads to a culture of learning and feedback, creativity, and empathy for each other and the market.

Misha

Strategic Partnerships Lead

How do your team's ideas influence the company's direction?

We built a process to encourage new ideas and ensure they get attention. First, anyone with an idea creates an artifact for the team to absorb, and then we have a meeting to discuss and make a decision. In the end, when we come to a decision together, we commit to the chosen path to build the best possible product as a united group.

Nate

Co-founder and CTO

What kinds of technical challenges do you and your team face?

We are designing scalable data ecosystems that enable analytics and data science workflows. Our biggest challenges come from automating the maintenance and operation of hundreds of pipelines, determining a reproducible ground truth, and providing our customers with the means to answer key questions.

Andre

Senior Software Engineer

What are Ribbon Health Perks + Benefits

Ribbon Health Benefits Overview

- Fully sponsored medical, dental, and vision plan coverage
- Inclusive environment and activities to connect outside the office
- Commuter support and CitiBike membership
- Membership to One Medical and virtual mental health support
- Unlimited paid time off and flexible hours
- 401k sponsorship

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Ribbon Health provides employees with a 401(k) matching plan managed by Slavic. We match 4% of contributions.
Company Equity
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
At Ribbon, we have no meeting Thursdays and empower employees to work from home as needed.
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Commuter Benefits
Ribbon Health offers pre-tax commuter benefits for all employees, as well as a free bike sharing membership with Citi Bike.
Company Outings
Stocked Kitchen
Pet Friendly
RIbbon Health's pet policy is dog friendly.
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
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