About Transfix:

Transfix, named to Forbes’ “Next Billion-Dollar Startups” list, is the leading transportation solutions provider whose digital brokerage marketplace and logistics software offerings are helping transform the $800 billion trucking industry. Since its founding in 2013, Transfix has been driven by a mission to deliver simple, smart, and sustainable solutions for shippers and carriers, powered by people and technology.

Here at Transfix, we are not only building incredible technology solving some of the world’s biggest, most complex, and most important challenges in the freight and logistics industry; We are also helping protect our environment and are passionate about making the world a better place by increasing sustainability and eliminating the extreme amount of waste that currently exists in our industry.

By combining deep industry expertise and a best in class carrier network with cutting-edge technology, Transfix is reimagining the world of transportation. Transfix works with some of the largest Fortune 500 companies such as Staples, Unilever, Target and Wayfair rely on Transfix to handle their most important FTL freight needs. With instant pricing, algorithmic matching, superior service, and unmatched intelligence, Transfix is optimizing the supply chain from start to finish. 

The problems we solve everyday are real and require creativity, grit, and determination. Recognized as one of Built In’s Best Places to Work 2021, Transfix is building a culture that challenges norms while fostering experimentation and personal growth. We’re hiring team members who are passionate and are energized by the vision to simplify and transform one of the largest and most complex industries through technology, data and a strong commitment to customers. 

About the Role:

Transfix is on an exciting growth path, and building a best-in-class marketing team and marketing machine will be integral to hitting our ambitious goals. In order to achieve this, we’re looking for a Demand Generation Manager, reporting directly to our VP of Revenue and Product Marketing. In this role, you will help us build the foundation for how our marketing team creates, captures, and nurtures demand from our target ICPs. If the idea of working across several areas of marketing, from driving awareness, to launching ABM campaigns, to optimizing our lead funnel, while working closely with a collaborative, innovative, ambitious, and compassionate sales and marketing team sounds like a dream to you, please keep reading!

In this role you will:

• Own the strategy, execution, and tracking of all paid channels (e.g., SEM, social, remarketing, display, affiliates, ABM) to drive marketing performance and align that performance with revenue goals
• Lead end-to-end planning, development, and execution of paid campaigns across internal and external teams (designers, writers, content managers, and more)
• Implement strategic SEO initiatives to increase organic traffic and conversions
• Develop key channel reports (ROI, LTV, ROAS, and more) to measure campaign performance and provide regular analysis of performance
• Be our subject matter expert knowledge on all major ad platforms - Google, LinkedIn, Facebook, Instagram, Reddit, Twitter, Quora, and all other worthwhile social and ad platforms
• Drive continuous improvement through experimentation across all elements of advertising - ad copy, CTAs, landing pages, etc.
• Manage channel forecasting and budgeting to meet growth and ROI targets
• Optimize our for pipeline creation, not MQLs 
• Ability to manage multiple campaigns to a variety of segments
• Deep understanding of audience development

You’re an Excellent Fit for this Role if You Bring:

• 4+ years of experience, specifically within B2B demand generation
• Strong modeling skills
• An excellent understanding of digital ABM strategies and tactics
• Expertise with a variety of ad platforms and marketing tools 
• Experience running campaigns across multiple channels including SEM, display, email, social, and web
• Analytical thinking skills; you like working with data to tell meaningful stories that drive business decisions and results
• Strong communication skills; you can work well on your own and also collaboratively with a dynamic and growing team
• A self-starter mindset; you seek out and find opportunities to make improve processes, systems, reports, and workflows, and you’re not afraid to take ownership over them
• A track record of collaborating across teams; you can effectively partner with sales, operations, designers, and marketers
• You are hyper ROI focused and know how to stretch a dollar in creative, impactful ways

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Transfix is deeply committed to advancing diversity, equity, inclusion, and justice in our hiring, programming, and in our work both internally and externally. We recognize how critical diversity, equity, inclusion, and justice are to achieving our mission, our growth, and our success. In support of this commitment, some of our focuses include (but are not limited to):

-Developing policies, procedures, and services to our employees, carriers, and shippers that uplift and protect to prevent inequalities 

-Building relationships among our employees, customers, and supporters that are reflective of our community

-Prioritizing the inclusion of diverse communities and underrepresented groups in internal leadership

-Fostering a culture of compassion, empathy, open-mindedness, compassion, and inclusivity

-Creating and maintaining opportunities for continuous education, discourse, and engagement related to issues of equity, diversity, inclusion, and social justice

Transfix is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Transfix are based on business needs, job requirements, and individual qualifications, and are made without regard to race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. It is Transfix’s policy to comply with all applicable national, state and local laws pertaining to nondiscrimination and equal opportunity. Transfix does not and will not tolerate discrimination or harassment based on any of these characteristics. Transfix encourages applicants of all ages.

To all recruitment agencies: Transfix does not accept unsolicited agency resumes and will not be held responsible for any fees related to unsolicited resumes.