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Demand Generation Manager

| Greater NYC Area

We're Ushering a New Era of Data Participation. Interested?

Collibrians are building a new way for all data users to have access to trustworthy data so they can make good data-driven decisions. We have modeled the Collibra platform after the best collaborative digital communities to be flexible, transparent, and human. We’ve replaced rigid rules with open collaboration. The result is data governance that’s second nature, from day one. If you’re interested in joining the team, look no further.

How you'll make an impact at Collibra:

The Demand Generation Manager will play an important role in helping the marketing team drive global engagement and achieve pipeline creation goals. You will be responsible for writing, executing, and project managing demand generation campaigns through channels like webinars, content syndication, email, and the website. You will also manage vendor relationships to support our third-party program development and execution.

The goal for this role is to manage and execute targeted marketing campaigns that support the digital marketing team goals. The ideal candidate will be well organized, a strong communicator, and an experienced demand generation copywriter. In this role you’ll work with stakeholders across sales, product marketing, marketing operations, customer, communications, product management and our executive team. This role is based in New York City.

A day in the life of a Demand Generation Manager at Collibra:

You’ll be reporting directly to the Director of Digital Marketing as a member of the broader demand generation team. Everyday you will manage, write, and execute digital marketing programs to support our lead generation and pipeline creation goals.

From day to day you will:

  • Manage our third-party webinar programs, including scheduling, securing speakers, supporting landing page development, promoting on social media, managing lead uploads, and writing follow-up emails
  • Coordinate all Collibra-hosted webinar activities from planning to launch to follow-up
  • Manage all pre-webinar prep calls and ensure all speakers are ready to deliver a flawless presentation on the live event
  • Collaborate with our Marketing Automation Manager for the technical execution of our Collibra-hosted webinars and all promotional activities to our database
  • Manage execution of content syndication programs
  • Support copywriting and editing for additional digital channels including paid social, email nurture programs, email batch campaigns, SEO, SEM, and collibra.com
  • Create ongoing enablement materials for our sales development team to drive the most value possible from your programs

You Have:

  • 4+ years experience executing marketing programs in a B2B environment
  • BS/BA degree
  • Experience managing third party vendor relationships
  • Strong copywriting, editing and proofreading skills, including samples of your work you can share
  • Ability to manage multiple projects at once and prioritize tasks to meet deadlines
  • Agile team player with the ability to thrive in a fast-paced environment where direction and goals can pivot quickly to meet business objectives
  • Self-motivated learner who constantly looks for new ways to improve their marketing knowledge, program performance, and understanding of how everything works together to hit our business objectives
  • Proficient in Microsoft PowerPoint and Salesforce CRM
  • Experience with Webex, GoToWebinar, or Zoom platforms

We Offer:

  • A friendly, rapidly growing environment where your input is valued and growth is fostered
  • Ongoing opportunities to collaborate with fellow Collibrians globally
  • Flexible hours = quality > quantity
  • Bi-monthly catered lunches. Never go hungry again!
  • Did we mention happy hour?
  • Spacious brand new offices in NYC
  • A state-of-the-art laptop for work
  • And of course, a competitive salary with a strong benefits package


Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • HibernateLibraries
    • SparkLibraries
    • SparkFrameworks
    • SpringFrameworks
    • TensorFlowFrameworks
    • Neo4jDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • PendoAnalytics
    • InVisionDesign
    • SketchDesign
    • Aha!Management
    • ConfluenceManagement
    • JIRAManagement
    • WordpressCMS
    • SalesforceCRM
    • Salesforce CPQCRM
    • Callidus CRM
    • PS Enterprise CRM
    • Oracle EloquaLead Gen
    • EngagioLead Gen


FiDi’s rich history is the perfect backdrop to keep us humble without stifling the innovation that our new office inspires. And commuting is a breeze!

An Insider's view of Collibra

What’s the vibe like in the office?

There are a lot of options for when I want to be “distracted” from my work. The office has an amazing mix of personalities that blend together very well. It’s great to have exposure to the individuals who started this company, as well as the rest of the c-suite employees. The office is collaborative so it feels like your opinion actually matters.


Sales Development Representative

How do you collaborate with other teams in the company?

Cross-team collaboration within Collibra is integral to my position. As an FP&A Analyst, I act as a financial advisor to co-workers across different teams to ensure business decisions and their corresponding impacts help achieve not just Collibra’s business goals, but Collibra’s financial goals as well.


FP&A Analyst

How has your career grown since starting at the company?

Back in the summer of 2016, I started working at Collibra as an SDR. Fast-forward just two years, and not only have I had the opportunity to create a new account executive role, but I'm now the global sales leader for that team! Collibra is growing fast and there are loads of exciting opportunities available to those who want to work for it.


Manager, Junior Account Executives

What makes someone successful on your team?

The customer advisory management team looks for people who are determined to drive value for our customers. They’re people who build strong relationships, identify challenges, and love to find solutions. It’s why our customers love us!


Manager, Customer Advisory Management

What are Collibra Perks + Benefits

Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Retirement & Stock Options Benefits
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
We provide bi-monthly lunch following our all-hands meetings.
Happy Hours
Happy hours are hosted Once per month.
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Online course subscriptions available
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