Demand Generation Manager

| Greater NYC Area | Hybrid
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Do you love building and scaling measurable marketing results through multiple channels? We have an exciting role for a demand generation manager to take responsibility for Smartly.io demand generation efforts from awareness through acquisition. You will own strategy, execution and performance tracking of global and regional marketing programs that capture and nurture leads across multiple channels together with a team of in-house experts as well as agency partners. This role is focused on increasing inbound leads from both paid and organic sources and developing nurture programs that improve conversion rates from leads to opportunities. The ideal candidate has experience owning the full life cycle of digital campaigns and generating results that meet company growth objectives.

As a Demand Generation Manager you will...

  • Develop, maintain and execute demand generation programs globally, consistently communicating initiatives, progress, and results
  • Collaborate with regional marketing to build lead gen and account based marketing programs that support business goals
  • Work cross-functionally with other marketing team members including product marketing, regional and brand marketing and content production
  • Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows
  • Optimize acquisition funnel and lead nurturing processes through paid social, organic and paid search, email, webinars, content and social media and sponsorships
  • Support the development of content required for campaign deliverables (ebooks, success stories, landing pages, etc.) through internal and/or partner resources
  • Deliver world-class reporting and analytics that show how marketing programs impact revenue; define and track key metrics, develop dashboards, deliver ad-hoc analyses as needed
  • Work with content marketing manager to help inform content strategy, develop campaign specific messages and align demand generation programs with ongoing copywriting initiatives

We are looking for you if you have...

  • 5+ years experience in a B2B software marketing or agency marketing role
  • Experience in HubSpot marketing automation
  • Experience in Salesforce CRM
  • Experience analyzing data to inform future decisions or segmentation choices
  • Personal interest in staying up-to-date on the latest trends and emerging best practices in the community
  • Ability to prioritise resources and manage multiple projects simultaneously
  • Experience in working with a global team is preferred

#LI-MD

Who we are

Powering beautifully effective ads - Smartly.io automates every step of social advertising to unlock greater performance and creativity.

We are a team of over 400 Smartlies, building a platform that automates creative production and ad buying at scale. We are #1 in social advertising, managing 2.5 billion euros in ad spend and serving more than 650 brands worldwide, including eBay, Uber and TechStyle. Our team has footholds in 17 cities around the world and represents 54 different nationalities.

We are growing fast and hiring for many interesting positions globally. Learn more at smartly.io/careers and smartly.io/culturehandbook.

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Reasonable accommodation for people with disabilities

Smartly.io is committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our job application procedures and working environment. If you need assistance or have any questions please contact us at [email protected].

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • RubyLanguages
    • TypeScriptLanguages
    • FlowLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • CassandraDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • RabbitMQDatabases
    • Google AnalyticsAnalytics
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • Monday.comManagement
    • WebflowCMS
    • HubspotCMS
    • HubSpotCRM
    • IntercomCRM
    • SalesforceCRM
    • MarketoLead Gen
    • Google HangoutsCollaboration
    • SlackCollaboration

Location

We put Smartlies' health first. While we have created more flexibility for Smartlies to choose where they work, we continue to follow all local health measures to ensure that our New York office remains open and safe for all who choose to come in.

An Insider's view of Smartly

What projects are you most excited about?

At Smartly.io we are most excited about continuing to work with our partners to solve challenges and better enable them to enhance their performance on paid social. Many brands we work with have been focusing more and more on creative so it's no surprise that Smartly has as well. I've seen our Creative solutions evolve so much in the last two years

Corinne

VP US East

What are some things you learned at the company?

Open communication is encouraged at all levels of Smartly.io, it's a big part of the culture. I enjoy the interesting challenges that come from working with customers, and having the autonomy to push your idea's forward and work on things you're interested in or want to add to your skillset.

Malachy

Customer Solutions Engineer

How do your team's ideas influence the company's direction?

We foster transparency, which allows our teams the freedom and responsibility to pursue our vision in a self-driven way. Everyone is trusted as an owner, we’re all responsible for thinking and acting in the long-term interest of the company. At Smartly.io, nothing is someone else’s problem — we’re all doers with an entrepreneurial attitude.

Kristo

CEO & Founder

What are Smartly Perks + Benefits

Smartly Benefits Overview

Smartly.io’s benefits are meant to ensure that employees stay healthy, well, and energized in different life situations. Smartly.io supports employees so that everyone can focus on learning and creating positive impact in their role.

Growth-minded colleagues. Competitive salaries & option plans. Full five weeks of paid vacation. Paid parental leave. Health coverage. Wellness benefit. Reimbursement flexibility. Opportunities to rotate to our offices across the globe. Get your own laptop + smartphone. Weekly lunches. Opportunities to attend industry events. Team stipends for activities while not in the office.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Employee-led culture committees
Quarterly engagement surveys
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Performance bonus
Charitable contribution matching
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
5 Weeks Per Year
Paid volunteer time
Paid holidays
Paid sick days
Company-wide vacation
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Recreational clubs
Relocation assistance
Fitness stipend
Home-office stipend for remote employees
One-time Benefit for New Hires
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Customized development tracks

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