Company Background:

Maven is the largest virtual clinic for women's and family health, offering continuous, holistic care for fertility, pregnancy and parenting. Maven’s award-winning digital programs are trusted by leading employers and health plans to reduce costs and drive better health outcomes for both parents and children. Founded in 2014 by CEO Kate Ryder, Maven has supported more than 10 million women and families to date. Maven has raised more than $200 million in funding from leading investors including Sequoia, Oak HC/FT, Dragoneer Investment Group and Lux Capital. 

Recent awards include:

• FORTUNE Best Place to Work in Health Care (2021)
• FORTUNE Best Place to Work in New York (2021)
• PARENTS@WORK Best Places to Work for Parents (2021)
• ROCK HEALTH Disruptive Founder of the Year (2021)
• GREAT PLACE TO WORK Certified (2021)
• FAST COMPANY #1 Most Innovative Company in Health (2020)
• CB INSIGHTS Digital Health 150 (2020)
• INTERBRAND Breakthrough Brand (2020)

Maven is looking for a data-driven, Demand Generation Marketing Manager to drive the creation, execution and analysis of our lead generation efforts to build our B2B pipeline and accelerate revenue growth. You will partner closely with our Marketing and Sales organizations to fill our inbound funnel through both digital and traditional channels.

As the Demand Generation Marketing Manager, you will:

• Own the creation and execution of our cross-channel demand gen programs to generate new leads, qualify and nurture existing contacts and support the creation of sales-ready opportunities
• Manage all channels for lead acquisition, including direct media buys, sponsored webinars,  email, SEM, SEO, paid social, display, direct mail, content syndication and referral
• Partner with marketing operations and content to create nurture campaigns to deliver timely, targeted campaigns and drive the creation of MQLs
• Partner with senior director of growth marketing to support the testing and optimization of the company website 
• Collaborate cross-functionally with our content team to support the distribution and promotion of content across channels
• Set metrics to measure channel effectiveness and continually optimize paid efforts in order to prioritize spend efficiently
• Proactively collaborate with sales and sales operations to ensure that lead gen goals are aligned across all departments
• Continually test and learn, recommend new channels, acquisition approaches and A/B tests
• Create and manage project budgets and report on ROI
• Analyze data to prove ROI and manage dashboards/reports to track campaign success

We’re looking for you to bring:

• 5-8 years of marketing experience driving demand gen programs for B2B
• Proven ability to create pipeline and understanding of marketing KPIs and metrics (MQL, SQL, etc.)
• Data-driven, digital marketer with a deep understanding of performance metrics (CPM, CMI, CPA, CPC, CPL & LTV)
• Experience in a highly analytical role with strong hands-on experience, proficiency and enthusiasm for analyzing campaign
• Experience with Hubspot and Salesforce preferred
• Experience with website analytics, SEO/SEM, landing page optimization 
• Execution oriented mindset - with the humility and drive to get it done  
• Ability to multi-task in a high-volume, fast-paced and entrepreneurial environment without sacrificing attention to detail

At Maven we believe that a diverse set of backgrounds and experiences enrich our teams and allow us to achieve above and beyond our goals. If you do not have experience in all of the areas detailed above, we hope that you will share your unique background with us in your application and how it can be additive to our teams.  

Benefits & Perks: 

Maven employees are united in their quest to improve the health and well-being of women and their families in our community. We seek to empower all of our team members to fulfill that mission and reach their full potential regardless of function, geography or experience level. That’s why we invest in our employees, who are our most important asset in achieving our mission. To that end, we offer:

• Choice of great medical, dental, and vision insurance plan options, including a plan for which the premium for Mavens is 100% covered by Maven
• Access to the Maven platform service and free Maven appointments for Mavens and generous credits for family & friends
• Free One Medical membership
• 401(k) plan
• Unlimited paid time off
• Monthly stipend for your choice of wellness benefits
• Weekly stipend for a *free* lunch
• One-time stipend to enhance your work from home experience (We will be working remotely until sometime next year!)
• A variety of virtual team events such as musical performances, game nights & happy hours
• 12 weeks parental leave and 2 weeks flexible time upon return
• Annual professional development stipend
• 1 month paid sabbatical after 5 years

Maven is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Please note that Maven Clinic interview requests and job offers only originate from an @mavenclinic.com email address (e.g [email protected]). Maven Clinic will also never ask for bank account information (routing, account numbers), social security numbers, passwords or any other sensitive information to be delivered over email, or phone. If you receive a scam issue or a security issue involving Maven Clinic please notify us at: [email protected].