Movable Ink
New York, NY
Hybrid

Demand Generation Marketing Manager

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Movable Ink is a software company that provides marketers with technology and expert services to create unique customer experiences. Founded in 2010, Movable Ink pioneered contextual experiences in email and has powered over 1.5 trillion content impressions worldwide. More than 700 of the world’s most innovative brands rely on Movable Ink to create unique, relevant, and compelling visual experiences across email and web at the moment of engagement.

The Demand Generation Marketing Manager will play a key role on our Growth Marketing team and be responsible for owning Movable Ink’s digital marketing programs to drive opportunity creation and pipeline acceleration. In this role you will develop and implement our digital marketing strategies to align with our company vision of creating visual, highly personalized experiences across digital channels. You will work strategically with Sales Operations, Design, and Marketing to deliver these visual experiences to prospects, partners, and clients.

Responsibilities of the Demand Generation Marketing Manager:

  • Lead digital marketing strategy focused on net new and existing customers, who are some of the world’s most innovative digital marketers themselves
  • Create and execute email marketing programs including newsletters, customer and prospect nurture programs and triggered emails
  • Leverage Movable Ink’s technology to execute innovative cross-channel campaigns for acquisition, retention, and lifecycle marketing, following an ABM strategy
  • Work with sales operations to grow marketing database, maintain data cleanliness, and develop our segmentation strategy
  • Scale and manage webinar program 
  • Create campaign landing pages and optimize our web presence
  • Partner with design, marketing, and sales operations teams on campaign management 
  • Leverage analytics to measure and optimize programs

Basic Qualifications: 

  • 5+ years of experience in email marketing, demand generation marketing, digital marketing
  • Experience with marketing automation, email best practices, CRM, and webinar platforms
  • Quantitative and metrics-driven thinking and approach to marketing planning and execution 
  • BA degree or equivalent experience

Preferred Qualifications: 

  • Experience with Marketo
  • Experience with Salesforce
  • Strong communication skills
  • Ability to work collaboratively with colleagues in a results-driven, team-oriented environment
  • Ability to work on multiple initiatives in a highly dynamic and fast-paced environment
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What are Movable Ink Perks + Benefits

Movable Ink Benefits Overview

One of the best things about working at Movable Ink is the amazing company culture we have! We are very proud to say we’ve been named one of Inc. Magazine’s Best Workplaces (2022, 2021, 2020, and 2019) and Built In’s “Best Places to Work” (2023, 2022, 2021, and 2020).

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee-led culture committees
Hybrid work model
President's club
Employee awards
Flexible work schedule
Diversity
Documented equal pay policy
Mandated unconscious bias training
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Fitness stipend
Home-office stipend for remote employees
Mother's room
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours

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