Demand Generation Marketing Manager

| Greater NYC Area
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Movable Ink is a software company that provides marketers with technology and expert services to create unique customer experiences. Founded in 2010, Movable Ink pioneered contextual experiences in email and has powered over 1.5 trillion content impressions worldwide. More than 700 of the world’s most innovative brands rely on Movable Ink to create unique, relevant, and compelling visual experiences across email and web at the moment of engagement.

The Demand Generation Marketing Manager will play a key role on our Growth Marketing team and be responsible for owning Movable Ink’s digital marketing programs to drive opportunity creation and pipeline acceleration. In this role you will develop and implement our digital marketing strategies to align with our company vision of creating visual, highly personalized experiences across digital channels. You will work strategically with Sales Operations, Design, and Marketing to deliver these visual experiences to prospects, partners, and clients.

Responsibilities of the Demand Generation Marketing Manager:

  • Lead digital marketing strategy focused on net new and existing customers, who are some of the world’s most innovative digital marketers themselves
  • Create and execute email marketing programs including newsletters, customer and prospect nurture programs and triggered emails
  • Leverage Movable Ink’s technology to execute innovative cross-channel campaigns for acquisition, retention, and lifecycle marketing, following an ABM strategy
  • Work with sales operations to grow marketing database, maintain data cleanliness, and develop our segmentation strategy
  • Scale and manage webinar program 
  • Create campaign landing pages and optimize our web presence
  • Partner with design, marketing, and sales operations teams on campaign management 
  • Leverage analytics to measure and optimize programs

Basic Qualifications: 

  • 5+ years of experience in email marketing, demand generation marketing, digital marketing
  • Experience with marketing automation, email best practices, CRM, and webinar platforms
  • Quantitative and metrics-driven thinking and approach to marketing planning and execution 
  • BA degree or equivalent experience

Preferred Qualifications: 

  • Experience with Marketo
  • Experience with Salesforce
  • Strong communication skills
  • Ability to work collaboratively with colleagues in a results-driven, team-oriented environment
  • Ability to work on multiple initiatives in a highly dynamic and fast-paced environment
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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • CSSLanguages
    • HTMLLanguages
    • ReactLibraries
    • Ember.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • AWSDatabases
    • KubernetesDatabases
    • SalesforceCRM
    • MarketoLead Gen

Location

5 Bryant Park, New York, NY 10018

An Insider's view of Movable Ink

What’s the vibe like in the office?

"Work hard, play hard" is a great way to describe the Movable Ink vibe. It's inspiring to be part of a team that is so committed, yet fun and exciting. Being at a place that is able to challenge you, but also make coming to work so easy is truly a gift, and Movable Ink is able to achieve that on a daily basis.

Tristan

Learning & Development Specialist

How do you collaborate with other teams in the company?

The CX team is lucky to work w/ many others at our company! Day to day, I partner with our Sales reps, who helps us w/ account planning, strategy & growth opps for our clients. I also lean on the Solutions team to increase app sophistication. The Client Strategy team also supports the CX org by sharing vertical best practices & discovery tactics.

Noomie

Client Experience Manager

What are some social events your company does?

Movable Ink does a plethora of social events geared for employees and the community. Every month there seem to be more than a dozen events that bring together employees and parts of the outside community. Anything and everything along the lines of a cocktail competition to seasonal sport leagues are fair game for a Movable event.

Addiel

Information Security & Compliance Coordinator

What are Movable Ink Perks + Benefits

Movable Ink Benefits Overview

One of the best things about working at Movable Ink is the amazing company culture we have! We are very proud to say we were recently named one of Inc. Magazine’s Best Workplaces of 2019! https://movableink.com/blog/inc-best-places-to-work-2019/

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
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