Demand Generation Marketing Manager at Movable Ink

| Greater NYC Area
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Movable Ink is a software company that provides marketers with technology and expert services to create unique customer experiences. Founded in 2010, Movable Ink pioneered contextual experiences in email and has powered over 1.5 trillion content impressions worldwide. More than 700 of the world’s most innovative brands rely on Movable Ink to create unique, relevant, and compelling visual experiences across email and web at the moment of engagement.

We are seeking a Demand Generation Manager who will be responsible for the strategy and execution of marketing programs and campaigns across multiple channels to engage our current and future clients. Working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns to generate pipeline and increase client engagement. The ideal candidate will take ownership of Movable Ink’s email and paid channels and optimize both towards our ambitious growth goals.

Responsibilities:

  • Execute and optimize marketing programs including email, paid acquisition programs, pipeline acceleration and nurture programs
  • Create and execute email marketing programs including newsletters, customer and prospect nurture programs and triggered emails
  • Manage paid advertising campaigns including LinkedIn, web advertising and content syndication programs
  • Create multiple nurture streams leveraging marketing automation for prospects and clients
  • Work with various stakeholders from Growth Marketing, Sales and Operations to measure and report on campaign effectiveness, grow our marketing database, maintain data cleanliness, and develop our segmentation strategy
  • Execute marketing automation programs to support client and partner marketing programs
  • Leverage engagement data to inform campaign strategy and format

Qualifications:

  • 5+ years of experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, and paid digital
  • Solid experience with marketing automation and CRM tools such as Marketo and Salesforce
  • Strong copy-writing skills 
  • Strong communication skills
  • Exceptional attention to detail
  • A collaborative and accountable individual who is comfortable multitasking. 
  • Experience in project management with the ability to adhere to tight deadlines   
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Technology we use

  • Engineering
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • RubyLanguages
    • ScalaLanguages
    • SqlLanguages
    • CSSLanguages
    • HTMLLanguages
    • ReactLibraries
    • Ember.jsFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • SparkFrameworks
    • TensorFlowFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • AWSDatabases
    • KubernetesDatabases
    • SalesforceCRM
    • MarketoLead Gen

Location

5 Bryant Park, New York, NY 10018

An Insider's view of Movable Ink

What’s the vibe like in the office?

"Work hard, play hard" is a great way to describe the Movable Ink vibe. It's inspiring to be part of a team that is so committed, yet fun and exciting. Being at a place that is able to challenge you, but also make coming to work so easy is truly a gift, and Movable Ink is able to achieve that on a daily basis.

Tristan

Learning & Development Specialist

How do you collaborate with other teams in the company?

The CX team is lucky to work w/ many others at our company! Day to day, I partner with our Sales reps, who helps us w/ account planning, strategy & growth opps for our clients. I also lean on the Solutions team to increase app sophistication. The Client Strategy team also supports the CX org by sharing vertical best practices & discovery tactics.

Noomie

Client Experience Manager

What are some social events your company does?

Movable Ink does a plethora of social events geared for employees and the community. Every month there seem to be more than a dozen events that bring together employees and parts of the outside community. Anything and everything along the lines of a cocktail competition to seasonal sport leagues are fair game for a Movable event.

Addiel

Information Security & Compliance Coordinator

What are Movable Ink Perks + Benefits

Movable Ink Benefits Overview

One of the best things about working at Movable Ink is the amazing company culture we have! We are very proud to say we were recently named one of Inc. Magazine’s Best Workplaces of 2019! https://movableink.com/blog/inc-best-places-to-work-2019/

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
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