Demand Generation Program Manager at Newsela
The Marketing Program Manager, Small Market Business (SMB) will work with our marketing programs, corporate marketing, field marketing and agency partners to deliver marketing campaigns, within budget and on schedule, designed to drive conversions and renewals within our small and medium business market. You will manage marketing program planning and execution, and will closely monitor and optimize campaign performance in order to set and achieve our quarterly KPIs, that span the full SMB customer lifecycle from pre-sale to post-sale. You’ll play a key role in building and maturing a new eCommerce path to purchase and go to market strategy for our SMB audience, working cross-functionally with teams inside and outside of marketing.
Why You’ll Love This Role:
As our Marketing Program Manager, you’ll have the opportunity to be part of a world-class marketing team, in a position you’re sure to find professionally and personally rewarding. From digital marketing to live and virtual events, direct mail to email, banners to video, paid media to organic social, demand generation to thought leadership and more, you’ll have ample opportunity to build on your repertoire of marketing skills. Marketing Programs serve as the anchor point for our audience-driven campaigns, and this role will play a critical role in our mission to bring Newsela’s products to classrooms across the US. You’ll be instrumental in the growth of Newsela’s reach in the market, and ultimately impact in classrooms.
Why We’ll Love You:
You are a data-driven B2B marketer with great strategic instincts and exceptional project management skills. You’ve been delivering marketing campaigns on-time, on-budget, and on-plan for at least 4+ years. You have experience with A/B testing, multivariate testing, and are excited by optimizing messaging, offers, channels, and creative to optimize lead generation performance. You have experience with building, optimizing, and driving conversions through eCommerce experiences. You have a working knowledge of marketing automation platforms, SEO/SEM, digital advertising, and leading marketing analytics tools.
One of the fastest growing tech companies in K-12 education, Newsela was founded on the principle that while every child learns differently, they all deserve a rich learning experience that ignites a love of learning. We built our platform based on learning science research to deliver the most engaging, authentic content to modernize how teaching happens in the classroom. Along with interactive assessments and tools, we provide teachers with digital content at five reading levels -- from +100 of the best sources -- that is relevant to the diverse backgrounds and interests of their students. Since we started in 2013, we’ve established a presence in 90% of U.S. K-12 schools and over 2.5M teachers and 37M students have registered with Newsela.