Demand Generation Program Manager at Newsela

| Greater NYC Area | Remote
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The Role: 

The Marketing Program Manager, Small Market Business (SMB) will work with our marketing programs, corporate marketing, field marketing and agency partners to deliver marketing campaigns, within budget and on schedule, designed to drive conversions and renewals within our small and medium business market. You will manage marketing program planning and execution, and will closely monitor and optimize campaign performance in order to set and achieve our quarterly KPIs, that span the full SMB customer lifecycle from pre-sale to post-sale. You’ll play a key role in building and maturing a new eCommerce path to purchase and go to market strategy for our SMB audience, working cross-functionally with teams inside and outside of marketing.

Why You’ll Love This Role: 

As our Marketing Program Manager, you’ll have the opportunity to be part of a world-class marketing team, in a position you’re sure to find professionally and personally rewarding. From digital marketing to live and virtual events, direct mail to email, banners to video, paid media to organic social, demand generation to thought leadership and more, you’ll have ample opportunity to build on your repertoire of marketing skills. Marketing Programs serve as the anchor point for our audience-driven campaigns, and this role will play a critical role in our mission to bring Newsela’s products to classrooms across the US. You’ll be instrumental in the growth of Newsela’s reach in the market, and ultimately impact in classrooms.

Why We’ll Love You: 

You are a data-driven B2B marketer with great strategic instincts and exceptional project management skills. You’ve been delivering marketing campaigns on-time, on-budget, and on-plan for at least 4+ years. You have experience with A/B testing, multivariate testing, and are excited by optimizing messaging, offers, channels, and creative to optimize lead generation performance. You have experience with building, optimizing, and driving conversions through eCommerce experiences. You have a working knowledge of marketing automation platforms, SEO/SEM, digital advertising, and leading marketing analytics tools.

About Newsela:

One of the fastest growing tech companies in K-12 education, Newsela was founded on the principle that while every child learns differently, they all deserve a rich learning experience that ignites a love of learning. We built our platform based on learning science research to deliver the most engaging, authentic content to modernize how teaching happens in the classroom. Along with interactive assessments and tools, we provide teachers with digital content at five reading levels -- from +100 of the best sources -- that is relevant to the diverse backgrounds and interests of their students. Since we started in 2013, we’ve established a presence in 90% of U.S. K-12 schools and over 2.5M teachers and 37M students have registered with Newsela.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • ReactLibraries
    • DjangoFrameworks
    • FlaskFrameworks
    • SanicFrameworks
    • MySQLDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • SendGridEmail
    • MarketoLead Gen

Location

Situated in the New York Times building, our location boasts not only convenience for commuters, but also plenty of food and shopping options nearby.
"My Code Represents Real People": At Newsela, Social Impact and Innovation Meet
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An Insider's view of Newsela

What’s the vibe like in the office?

Amazing. Newsela is a trusting and responsible environment where we have control to get our work done when and where is best for us.

Vanessa

Lead Web Application Developer

What's the biggest problem your team is solving?

On the Community team, we work with school leaders and teachers to create innovative applications of Newsela article content to support our mission to "unlock the written word for everyone". Our goal is to engage and empower educators with tools to enhance their students' learning.

JJ

Educator Specialist

How has your career grown since starting at the company?

I've grown leaps and bounds at Newsela! I initially started out as an enterprise sales development representative and went through a mentorship program to transition to the account management team! I cannot measure the amount of growth I've experienced the past two years.

Emma

Account Manager

What’s the vibe like in the office?

The Newsela office is a collaborative workspace. The office is designed to reflect the clients we serve. We love to keep our mission of "Unlocking the Written Word for Everyone" top of mind.

Ariel

Sales Development Representative

What are Newsela Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Newsela offers the opportunity to join various affinity groups operated by members of each community to help facilitate an inclusive and diverse workplace where all people are valued.
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Every year we bring Newsela's youngsters to our offices for our Take Your Child to Newsela Day. It's one of our favorite days of the year, filled with crafts, story time, workshops, and even yoga!
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
We provide free daily breakfast. Employees can select from our cereal bar, yogurts, oatmeal, fruit, granola bars and unlimited cold brew on tap!
Game Room
Our teams love to take time to challenge each other to a game of ping pong or pool throughout the day, and maybe even a ping pong tournament every now and then.
Stocked Kitchen
Newsela has a fully stocked kitchen including unlimited snacks, coffee, tea and all of the flavored seltzer you can handle. You might even be able to catch a Top Chef competition every now and then.
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Continuing Education stipend
We offer an annual stipend to encourage all employees to keep learning!
Time allotted for learning
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