Demand Marketing Manager
Ok, so you’re awesome.
There’s no-one better at executing a high-velocity ABM strategy. You love what you do, but man do you wish you could finally setup the growth marketing function the right way, from scratch.
You can coordinate creative and display spend to deliver high-intent MQLs with one hand behind your back -and Enterprise leads blindfolded. You know how to leverage DemandBase to its fullest, you've scaled QoQ growth in qualified opportunities, and you know the importance of aligning sales development and sales leadership priorities with a focused, measurable ABM strategy. You're savvy with setting up tactical and strategic performance indicators, dashboarding and reporting against those indicators, and aren't afraid to dive deep into the numbers at every step to measure, monitor, and communicate ROI. We're building a repeatable engine here folks.
You don’t want a job that just pays the bills: you want a job to get out of bed for. You take more enjoyment from launching, tweaking, and measuring demand marketing than your friends think is normal. And you want to live in New York, but you certainly wouldn’t say no to a chance to travel. Did we mention we had offices in Bogotá and London?
Turns out we’re pretty cool too.
Oh hey there... We’re Native. Hi. We think the world would be a nicer place to be if everyone could afford to buy incredible, in-person, real-time data captured in person, on the ground, anywhere in the world. So we’re making it happen. We got our first investment a year ago, and we’re already conducting research in 42 countries and 18 languages.
We want to be the fastest, cheapest, most reliable source of in-person research in the world. We’re making it possible by taking the business model and operations approach of Uber, and matching it to our founder’s real-world experience of on-ground research in conflict zones and emerging markets.
We’re a bit too young to have established values just yet, but if we did they would look a little something like this:
- Computer says yes.
- Perfect is the enemy of done.
- Work hard; be nice to people.
- If it won’t scale, don’t.
- If in doubt, get on a plane.
Here’s the job.
Working alongside you will be people responsible for product development, on-demand operations, and sales. You have to help build, measure, monitor, and own a high-velocity demand generation engine targeting Fortune 500 (today) and the mid-market (later in the year). Oh and we don't have a distinct marketing function yet... given how crucial the role is to executing sales objectives, it sits within sales.
This is what you need to do:
- Implement, tweak, and own ABM software stack, KPIs, and reporting to Sales leadership
- Forecast, manage, report on, and optimize customer development spend
- Collaborate with sales development team to drive high velocity of leads and maintain a strategic ABM program
- Hire a demand generation team around you, including in content marketing, creative, online acquisition
How to apply.
Nothing is more important to us than our people. We want to know who you are, how well you’ll fit with the team, and how far you’ll challenge us too. It’s also really important to us that you get to make an informed decision about whether you want to spend the next few years with us. There is no set deadline: we’re going to continue until we find the right person. That could happen at any point, so we recommend you don’t delay.
Here are the stages of application. Successful candidates at each stage will be invited to the next stage.
- Fill out our application form.
- Have a chat with us on a 30 minute Zoom video call.
- Go for coffee with someone on our team and ask everything you want to ask.
- Demonstrate to our Sales leadership that you can sell our product to our target customers.
- Show a panel of people from our other teams (Client Success, Operations, Product) that you’re right for the job.
- Start work!
Compensation at Native is always generous, especially for an early stage start-up. We’re not made of money, but we do want you to know how much you’re appreciated. We don’t publish our compensation figures, but rest assured that it will be above the median for your position.
We also offer some pretty damn cool benefits, even if we do say so ourselves. $1,500 a year towards your next holiday to a continent you’ve never visited before? (Yep, so we’ll all be going to Antarctica within seven years. Better get used to it. And hey, if you’re not sick of us by then, make it a team cruise?) More too: gym benefits, books, cycling incentives. No fixed limit on paid vacation - take all the time you need. Generous parental leave for a start-up. You know. The good stuff.
Ok - we’re done here.
Drop our Vice President for Special Projects a line if you have any questions. He’s called Jim. You can find him here: [email protected].