Digital Campaign Manager at White Ops

| Greater NYC Area
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At White Ops, we are all about keeping it human. We are the global leader in bot mitigation. We protect more than 200 enterprises—including the largest internet platforms—from sophisticated bots by verifying the humanity of nearly one trillion online interactions every week. The most sophisticated bots look and act like humans when they click on ads, visit websites, fill out forms, take over accounts, and commit payment fraud. We stop them.

Founded in 2012 in a Brooklyn sci-fi bookstore, our Bot Mitigation Platform protects enterprises from the sophisticated bots that threaten them. It’s an ongoing war that we fight passionately every day. Join our mission to stop bots, disrupt the economics of cyber crime, and keep it human.

The White Ops’ Marketing team is responsible for telling and amplifying our company story, positioning us as the global leader in collective protection against sophisticated bot attacks and fraud. As a part of this team, you’ll work across the organization to gather stories and drive initiatives to promote our industry expertise, drive actionable demand generation and build a substantial pipeline for sales. 

We’re looking for a Digital Campaign Manager to join our team to design, develop, execute, and optimize our marketing campaigns across a broad variety of channels and tools. This role is a crucial part of the marketing team, as they will be tasked with growing our marketing database and digital footprint as well as developing the campaign structures needed to nurture and educate those contacts.

This is a new position for the marketing team, and will be well-positioned to help White Ops grow rapidly over the next 12 months and beyond.

What you'll do:

  • Work closely with team members to identify content/audience matches and develop campaigns to reach those audiences.
  • Collaborate with external agencies and firms to optimize paid search, social, and display advertising in support of multiple product lines.
  • Identify creative approaches to community building and coordinate efforts to convert new contacts into prospects.
  • Define and work toward key success metrics for new and ongoing campaigns.
  • Respond to stakeholders from throughout the organization for activity requests and manage shifting lead-generation priorities.
  • Coordinate with designer and content writer to ensure consistent branding and messaging across all efforts, and develop creative and content briefs where required in support of new campaigns.
  • Interact frequently with sales, business development, and product marketing teams to ensure the latest and most resonant talking points are built into ongoing and planned campaigns.
  • Keep a finger on the pulse of all our paid search, social, and display campaigns to react quickly to changes in performance.

Who you are:

  • You have deep experience using marketing automation tools to meet lead-generation and nurture goals. (Hubspot greatly preferred but not required)
  • Experience with search engine optimization and marketing (SEO/SEM) tactics and best practices and the ability to evaluate ongoing campaigns for effectiveness.
  • Understanding of attribution metrics and the platforms used to measure them.
  • Excellent communication and writing skills.
  • Self starter with a positive and enthusiastic attitude.
  • Looking for a candidate who is a problem solver and looks for ways to benefit the organization as a whole.
  • Well-versed in the marketing and sales technology ecosystem.
  • Thrives in a fast-paced entrepreneurial environment.
  • Data smart, looking for trends and results to best engage with prospects
  • Working knowledge of HTML and CSS to ensure a great user experience

Nice to Haves:

  • Fluency in social campaigns and content creation
  • Experience in ad tech, marketing or cybersecurity
  • Experience working on a small team with an all-hands-on-deck attitude.

Benefits and Perks

  • Unlimited vacation policy
  • Stock options, 401(k), and commuter benefits
  • Competitive salary and commission structure
  • Medical and dental insurance for all full-time employees
  • Fully paid parental leave 
  • Professional development fund
  • Great coaching from senior leaders and challenging development opportunities

We understand it takes a diverse team of highly intelligent, passionate, curious, and creative people to solve the challenges involved in protecting the Internet. Our dynamic team of humans has incredible perspectives to share, just as we know you do, and we take great pride in being an equal opportunity workplace.

About White Ops:

Our mission is to protect the integrity of the internet by verifying the humanity of every online transaction and disrupting the economics of cybercrime. Founded in 2012 in a Brooklyn sci-fi bookstore, we now serve trillions of monthly decisions for some of the web’s largest platforms. Our technology protects digital advertisers, publishers, ad tech, and enterprise businesses globally by detecting and blocking bots. It’s an ongoing war that we happily fight every day.

Life at White Ops:

Our HQ office is located in NYC. We had approximately 100% headcount growth in the past year and we are growing the company deliberately, with a keen eye towards maintaining a culture that values diversity, lifestyle, and career growth. We are doing meaningful work and we need people to join our mighty team. We are proud of our overwhelmingly positive presence on Glassdoor and Built in NYC. We have offices located in NYC, Virginia, Victoria, and London.

We have many world class customers who use our platform. We're focused and propelled by a substantive mission. We're building a very sophisticated product that fights a real threat to humanity. We're committed to building a product that companies need. We have created an environment that optimizes your skills and brings out your best work.


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Technology we use

  • Engineering
    • C#Languages
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • AWSLanguages
    • KubernetesLanguages
    • GoLanguages
    • SparkLanguages
    • MapReduceLanguages
    • ReactLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • HiveDatabases
    • MongoDBDatabases
    • MySQLDatabases

Location

White Ops is conveniently located close to Penn Station and Herald Square.

An Insider's view of White Ops

What's something quirky about your company?

White Ops has a great deal of humor engrained in our culture! Having fun, generous people to collaborate with is such a force multiplier and makes our office feel less like an org structure and more like friendship. This makes all the difference when solving hard, structural problems like the integrity of the web.

Aaron

Engineer

What does your typical day look like?

I start my day with code reviews then have a standup with my team to go over tasks undertakings. A bit of brainstorming and pair programming with one of the developers which leads to a nice break involving lunch/snacks and/or video gaming/card games with the team and then I'll finish up tasks or carry over the remaining tasks to the following day.

Vane

Backend DevOps Engineer

What are some things you learned at the company?

Exceptional culture and mission can enable us to live meaningfully and accomplish the greatest work of our lives. If I’m spending 1/3 of my waking hours working, I want to solve complex problems and design experiences that make the world a better place with a team that inspires me to be the best version of myself. I discovered part of my ataraxia!

Diana

Manager, UX & Research

How do you empower your team to be more creative?

We always encourage team members to experiment with new technologies and explore their use cases in our products. We know that technology is ever changing and never stays the same. If you are not pushing forward then you are probably going backward. That's why we are creating a culture that encourages creativity and innovation

Mo

Manager, Engineering

What are White Ops Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Team owned deliverables
Open office floor plan
Diversity
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Team workouts
We offer a weekly "Mind & Meditation" session in the office to help bring some zen to your work week.
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Acme Co. hosts lunch and learn meetings on occasion.
Promote from within
Continuing Education stipend
Online course subscriptions available
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