Digital Marketing Analyst
Innovation, collaboration, and success: at OnDeck, We Make It Happen. We’ve changed the way small businesses access financing. With the spirit of a fintech start-up and the stability of a larger organization, OnDeck helps customers achieve their ambitions while leading in the small business lending space. We operate with a one team mindset, supporting each other and celebrating our wins together. If you’re looking for a fast-paced, entrepreneurial, inclusive environment where you can make an impact on our customers and business, OnDeck could be the place for you.
The vision of our Sales, Marketing, and Partnerships team is to drive long-term revenue with small businesses by creating meaningful and value-added engagement at every touchpoint, developing the foundation for an ongoing business relationship.
Reporting to the Sr. Manager, Digital Marketing, your best work will result in revenue growth for the company, by delivering expert analysis of prospect and customer behavior on digital marketing platforms.
As a Digital Marketing Analyst at OnDeck on the Performance Marketing team, you will be responsible for:
- Comprehensive Digital Reporting: Develop and provide ongoing analysis for a suite of reports & dashboards showcasing business results, with input from key internal stakeholders.
- Web Analytics: Continually mine Google Analytics and Tableau for valuable information & insights to improve website user experience and drive incremental revenue.
- Conversion Optimization: Work with Sr. Manager, Digital Marketing, to build best-in-class landing page testing strategy and execution, with focus on messaging, referring channel, and prospect segments/personas.
- Campaign Analysis: Provide ROI analysis of all digital marketing campaigns with predefined key performance indicators (KPIs).
Qualifications to make it happen:
- 2-3 years of marketing experience, with an emphasis on digital marketing
- Expert knowledge of Google Analytics and Microsoft Excel with willingness to learn additional software systems
- Knowledge of statistics and direct marketing testing principles
- Strong attention to detail
- Exceptional written and verbal communication skills
- Solid business acumen, management, analytical, and problem-solving skills
- Ability to adapt quickly to new requirements and manage multiple priorities
- Bachelor’s degree
- Experience with landing page builder tools such as Instapage
- Experience with A/B testing tools such as Google Optimize
- Experience with analyzing Facebook, Google Ads, Tableau and vendor reports
- Experience with search engine optimization (SEO), search engine marketing (SEM), display advertising and email marketing
OnDeck is the largest online small business lender in the U.S. Since 2007, we’ve issued over $12 billion in loans for many business needs including inventory purchase, equipment acquisition, hiring, and general corporate purposes. Serving more than 700 industries throughout the country, OnDeck has been trusted by over 100,000 small businesses by providing them with a term loan or line of credit to help them build a growing and thriving enterprise.
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At OnDeck, it’s We Before Me. We support each other and we love seeing people succeed. That’s why we offer a competitive and comprehensive benefit program with a variety of options and opportunities. We offer:
- Flexible Paid Time Off; Paid Sick Days; Paid Holidays; Paid Birthday
- Comprehensive Healthcare (Medical/Dental/Vision/Life Insurance)
- Wellness Subsidy and Mental Health Coaches
- Voluntary Auto/Home/Pet Insurance
- Educational Reimbursement; Flexible Working Arrangements
- 401k Matching, Loan Consolidation, Employee Stock Purchase Program
- Paid Parental Leave and Sabbaticals
- Affinity Groups and Volunteer Events
We are going to ask you to talk about your accomplishments. Here are some of ours:
- Built in Colorado, Top 100 Digital Companies in Colorado, 2015, 2016, 2017
- Built in NYC’s 100 Best Places to Work, 2019
- Colorado SHRM Best Companies to Work For in Colorado, 2015
- Crain’s New York Best Places to Work, 2013, 2014, 2015
- Crain’s New York Business Fast 50, 2013, 2014, 2016, 2017
- Denver Business Journal Largest Technology Employers in Denver, 2019
- Denver Business Journal Best Places to Work, 2019
- FinTech Breakthrough Award – Best Overall LendTech Company, 2018
- Fortune 50 Best Workplaces for Diversity, 2016
- Fortune 50 Best Small and Medium Companies to Work For, 2016
- Fortune 30 Best Workplaces in Finance and Insurance, 2016
- Fortune.com and Great Place to Work 100 Best Workplaces for Millennials, 2015
- Fortune/Great Place To Work Great Rated! People’s Picks: 20 Great Workplaces in Financial Services, 2015
- Forbes’ America’s Most Promising Companies, 2013, 2014
- Great Place to Work Certification, 2017, 2018, 2019
- Inc. 500|5000, 2013, 2014
- Inc. Hire Power, 2013
- Lending Tree’s Top Rated Customer Satisfaction, Q1 2018
- Selling Power Magazine Best Company to Sell For, 2013, 2014, 2015, 2016, 2017, 2018, 2019
- US News & World Report, “Best Unsecured Business Loans of 2018” – Best for Term Loans
- Washington Post Top Places to Work, 2019
- WorldatWork, 2017 Seal of Distinction
- TalentDesk’s Best Large Companies for Computer Science Jobs in Arlington, Virginia: #1, 2019
- TalentDesk’s Best Companies for Customer Service Jobs in Denver, Colorado: #1, 2019
- TalentDesk’s Best Companies for Quality Assurance Jobs in Denver, Colorado: #1, 2019
As part of our dedication to maintaining an inclusive and diverse workforce, OnDeck provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, OnDeck complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
OnDeck expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of OnDeck’s employees to perform their job duties may result in discipline up to and including discharge.
**No external recruiters or agents, please.**