A pioneer in K-12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our captivating core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products turn data into practical instructional support to help students at every skill level build a strong foundation in early reading and math. Our programs provide teachers with powerful tools that help them understand and respond to the needs of all their students. Today, Amplify serves over eleven million students in all 50 states.
Amplify is seeking a Digital Marketing Coordinator to support the Marketing team as we grow demand for our programs and process improvement. This is an opportunity for someone who wants to grow in the areas of marketing technology and digital project management. The Digital Marketing Coordinator should be especially organized and approaches their work with special attention to detail. The person in this role is interested in assessing priorities and communicating them effectively to key partners, proactively offering ideas to improve digital marketing tactics and processes.
The ideal candidate is energetic, goal-oriented, collaborative, skilled in marketing production, and be curious about learning the ins and outs of digital marketing and data analysis.
Responsibilities:

• Create and manage the asset creation workflow of emails, landing pages, and digital ads in partnership with product marketers, project managers, and designers. Including driving assets for approval, incorporating feedback, and sharing finalized assets with teams and external vendors.
• Coordinate content for multiple campaigns adhering to timelines in a fast-paced and highly collaborative environment.
• Provide QA support for marketing results.
• Provide tech support for product marketing teams (automation, website CMS, and webinar tools).
• Manage projects/campaigns efficiently using the project management system.
• Drive continuous improvements to campaign strategy and planning by monitoring and reporting on performance
• Partner with relevant team members to create, update, and maintain documentation, training guides, and request forms.
• Support the Digital Marketing Manager with the development of presentations and special projects for group meetings.

Basic Qualifications:

• Bachelor's degree in Marketing, Communications and Media, English, Advertising, Business, an other related field or equivalent work experience.
• 1+ years of work experience in digital marketing, communications, or a related field.
• Strong organizational and analytical skills.
• Strong knowledge of Google Workspace (Gmail, Slides, Sheets, Docs, Drive), including demonstrable experience working with data in Google Sheets.
• Proficient with learning new technologies

Preferred Qualifications:

• Experience with marketing automation/email tools such as HubSpot, Mailchimp, Marketo, Active Campaign, Constant Contact, etc., is a plus.
• Experience with CMS tools.
• Familiarity with project management tools such as Workfront, Asana, Trello, or Monday.
• Basic HTML knowledge.
• Keen interest or experience in publishing or the education field.

We celebrate diversity and are committed to creating an inclusive environment for all employees. To that end, we seek to recruit, develop and retain the most talented people from a diverse candidate pool.
Amplify is an Equal Opportunity Employer of Minorities, Females, Protected Veterans and Individuals with Disabilities.
This position may be funded, in whole or in part, through American Recovery & Reinvestment Act funds.
Amplify Education, Inc. is an E-Verify participant.