As a digital marketing professional, you will work to create scalable processes that ensure best practices in lead generation and database management. You will also conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company. You’ll also focus on email marketing, working to optimize and build a top-notch email marketing program. This includes acquiring new and accelerating existing leads, and improving customer satisfaction through email and digital campaigns. You will be in charge of all external, online acquisition marketing, managing the strategy, execution, and optimization across channels. You will be working in a fast-paced environment managing multiple projects at once.

Responsibilities:

• Manage technical aspects of Hubspot and Salesforce to generate, distribute, and report on leads.
• Create, execute, and manage overall campaign strategy: demand gen. and customer engagement email campaigns and webinars, including the template designs, calls-to-action, and content used in our email sends.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Monitor and maintain data quality within the marketing database.
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
• Create, execute, manage, and measure paid marketing campaigns using vendor-specific dashboards, Google Analytics, and marketing analytics reports.
• Research and test partnerships with new vendors to expand our reach and/or lower our cost-per-acquisition.
• Collaborate with marketing teammates to maintain a consistent brand voice and message across all paid programs.
• Craft landing pages and lead generation forms for our content to distribute through relevant paid programs.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution
• Grow our email list organically, not through bought or rented lists.
• Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
• Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
• Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.
• Develop documentation and roadmaps for processes, A/B tests, and promotions that succeed through email

Requirements:

• BA/BS or equivalent working experience.
• Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
• Proficiency in marketing automation systems (like HubSpot) and integrating those systems with other technologies.
• Ability to manage multiple projects at the same time in a fast-paced environment.
• Technically capable, excellent communicator, and a desire to improve processes.