Digital Marketing Manager [Contract to Hire]

| Greater NYC Area
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Foursquare is the leading independent location technology company, powered by our deep understanding of how people move throughout the world. Our solutions help businesses make smarter decisions, developers create more engaging experiences, and brands build more effective marketing strategies.

Foursquare’s platform includes Attribution, Audience, Pinpoint, Proximity, Places, Pilgrim SDK and Visits. As the industry’s first and only accredited company for location data from the Media Rating Council (MRC), this foundation powers all our solutions — those that exist today and those we have yet to build. Over 14 billion consumer-verified place visit confirmations help us keep our map and models fresh and up-to-date, building a phone’s-eye-view of the world with 105 million unique places of interest worldwide.

About the role:

The ideal candidate will have digital marketing experience that spans across paid advertising channels, SEO, and SEM. You have deep expertise measuring and optimizing campaign performance and are an expert in Google Analytics. You are knowledgeable about websites and how they work and can talk to web developers and designers. You are strategic and can implement strategies for paid media, SEO, and SEM. You have experience managing agencies to set up the campaigns but also understand how to set them up yourself. You can leverage paid media (including search) for ABM and have worked with intent data. Lastly, you are comfortable reaching and speaking to engineers, app developers and the product community through your campaigns.

Responsibilities of the role:

  • Own the strategy for SEO, SEM and paid media at Foursquare
  • Set up and manage paid media campaigns including retargeting, intent providers, SEM and Linkedin to drive performance
  • Track ROI, refine campaign strategy, and optimize to increase conversions
  • Create and manage A/B testing and user lifecycle messaging initiatives as well as other proactive testing strategies
  • Monitor website analytics, identify areas of improvement, and provide reporting to support optimization recommendations to content stakeholders with data from Google Analytics 
  • Work alongside Design team to optimize website for SEO

Qualifications:

  • 6+ years of experience in B2B lead generation, performance management or digital marketing
  • Experience creating performance campaigns that reach the tech community (App developers or Product managers).
  • Expertise in setting strategy and executing ABM campaigns
  • Deep understanding of paid-search and paid-social channels
  • Media savvy, with hands on experience working with Linkedin and Intent based providers. Must have set up and managed performance campaigns. 
  • Demonstrable technical expertise to solve problems with minimal guidance
  • Basic HTML knowledge
  • SEM/SEO and paid media knowledge
  • Tech or data company experience also a plus
  • Bachelor's degree in related field or equivalent work experience

Foursquare is proud to foster an inclusive environment that is free from discrimination. We strongly believe in order to build the best products, we need a diversity of perspectives and backgrounds. This leads to a more delightful experience for our users and team members. We value listening to every voice and we encourage everyone to come be a part of building a company and products we love.

Foursquare is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected Veteran status, or any other characteristic protected by law.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • ScalaLanguages
    • ReactLibraries
    • ReduxLibraries
    • HBaseDatabases
    • HiveDatabases

Location

Our office is located in Flatiron, a central neighborhood in Manhattan with numerous trendy restaurants, shops, and workout studios!

An Insider's view of Foursquare

What are some social events your company does?

We have a strong history of fun events in our offices like an annual talent show and outside trips such as sporting events! Since going remote, there have been awesome monthly curated events such as terrarium making and Japanese water marbling classes. Not to mention all the fun competitions for big prizes that happen in between!

Garrick

Operations Manager

What projects are you most excited about?

Foursquare's working with the best location intelligence data in the industry and we're putting together the sorts of tooling that our customers are going to love! I can't divulge exactly what we're working on yet, but it’s going to be exciting.

Javier

Senior Sales Engineer

How does the company support your career growth?

I'm continuously encouraged to connect with colleagues across different teams to discover new opportunities and explore those that interest me. I also appreciate having recurring 1:1 discussions with my manager about what's happening with the company at large and how I can set myself up for success and continuous growth throughout my career.

Emily

Senior Account Manager

How do you empower your team to be more creative?

Creativity most often come from spending time with our customers, and thinking about how we as a business can solve their problems. So I encourage my team to maniacally focus on solving our customer's problems. And out of that type of focus comes new product ideas, new features and ultimately bigger and more interesting client relationships.

Jim

SVP, Client + Partner Solutions

What are Foursquare Perks + Benefits

Foursquare Benefits Overview

Learning and development programs from ICs to managers

Individual, professional coaching for all full-time employees

Flexible time off - rest and recharge when you need it!

Comprehensive and competitive health, vision, dental, life insurance

401(k) with company match

Home office setup: you get all necessary hardware and internet reimbursement

Family planning programs via Carrot and Maven

Employee Resource Groups to help you stay connected

And much more!

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Team based strategic planning
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Someone's primary function is managing the company’s diversity and inclusion initiatives
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available

Additional Perks + Benefits

Full coverage for medical, dental, and vision insurance · Flexible vacation and sick days · Competitive salaries and equity packages · Discounted gym memberships and $50/month gym reimbursement · Subsidized dinner every night, delicious catered lunches, and tons of fattening snacks

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