Digital Marketing Manager - Distributed US at Cockroach Labs

| Greater NYC Area
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Databases are the beating heart of every business in the world.

Cockroach Labs is the creator of CockroachDB, the most highly evolved cloud-native, distributed SQL database on the planet that scales fast, survives anything, and thrives anywhere. We created CockroachDB to unshackle teams from the constraints of their database. Join us on our mission to enable every developer to build world-changing applications!

About the Role

Do you want to have an immediate and tangible impact on the growth of an exciting, high growth business? Are you passionate about developing and testing marketing strategy and tactics to accelerate growth? Do you want to work with a creative, collaborative, and caring team building an exciting brand? Then this role is for you. 

As our Digital Marketing Manager, you will own the strategy and implementation of marketing campaigns via the company's website, email, and paid media. You will be responsible for the user journey and optimizing the prospect experience across digital channels. You will partner with demand generation and product marketing teams to construct smart tests, iterate, and drive performance.  As the owner of these channels you will help develop our capabilities with an eye towards becoming best-in-class.

You Will 
  • Build, execute and scale marketing campaigns from concept to completion
  • Manage our paid media agency
  • Use data and metrics to measure campaign impact and determine program improvements
  • Manage active campaigns on a weekly basis and implement optimizations to ensure benchmarks are being met
    • Continous reviews of all campaigns for performance and optimizations
    • Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance
  • Handle detailed campaign reporting on all metrics, and presenting weekly and monthly reports
  • Maintain tracking parameters and tagging for all necessary digital activities to ensure proper full-funnel tracking and measurement and make sure dashboards are up to date.
  • Develop of the quarterly media recommendations and quarterly wrap reports
You Have
  • 2+ years minimum of media planning experience, ideally with B2B 
  • An understanding of digital media planning and ad serving best practices
  • Media background preferred, previous experience in tech preferred
  • Knowledge of implementing analytics and experimentation to measure and improve program performance
  • Go-getter demeanor; strong problem solving and project management skills
  • Ability to quickly learn and become proficient in new technologies
The Expectations 

In your first 30 days, you will assess where we are with our digital marketing efforts and where we need to be. We believe that it's important for you to take this first month to become familiar with our technology and our company.

After 3 months, you'll be fully integrated into the team and will take the lead on the implementation of marketing campaigns via the company's website(s), email, and paid media.

The Team

Reporting to Maria Toft - Director of Demand Generation

As a "left-brained" marketer with a passion for building things to last, Maria says that joining Cockroach Labs as the Director of Demand Generation was a no-brainer. Maria is responsible for executing our multi-channel strategies (digital media, events, etc.) to drive prospect engagement and customer activation. Outside of work, you can find her walking her dogs, playing tennis, doing yoga, and exploring the beautiful nature in New York State. 

Our Benefits
  • 100% health insurance coverage (for you and your dependents!)
  • Paid parental leave (with baby bucks)
  • Flex Fridays
  • Flexible time off & flexible hours
  • Education reimbursement
  • Relocation support

Cockroach Labs is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If you need additional accommodations to feel comfortable during your interview process, please email us at [email protected].

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Technology we use

  • Engineering
  • Product
    • C++Languages
    • GolangLanguages
    • ReactLibraries
    • ReduxLibraries
    • CockroachDBDatabases
    • Google AnalyticsAnalytics
    • InVisionDesign
    • AirtableManagement

Location

53 W 23rd St , New York, NY 10010

What are Cockroach Labs Perks + Benefits

Cockroach Labs Benefits Overview

Flexible Working: You are free to arrange your work schedule to meet your individual circumstances.

Wellbeing for All: We partner with Spring Health and an Employee Assistance Program to provide free counseling and support mental health on our team.

Flex Fridays: Focus on what drives and motivates you outside of core work responsibilities. This is your day to self-manage and grow in whatever way you choose.

Having Fun Together: We dedicate company time to bond over everything from trivia and karaoke to paint-alongs and fitness classes (even online!)

Team Trips: Twice a year we voyage beyond Manhattan’s shores. These might be trips to the Caribbean or to the mountains. The connections made in these environments build friendships and deepen the ties which make working together fun and productive.

Flexible Time Off: We care about productivity, not face time. Take time off when you need it.

Learning is Good: We provide $2500 annually to support learning and development through workshops, conferences, and networking events.

Paid Parental Leave (with baby bucks): We offer 12 weeks of paid parental leave to all new parents after 30 days with us, individualized transition time and re-entry support, plus $500 in baby bucks.

Health & Retirement: 100% health insurance coverage for you & your dependents; One Medical membership; Gym discounts; free Citibike membership; FSA; 401(k).

Culture
Volunteer in local community
Cockroach Labs does at least two company-wide volunteer days, partners with BUILD NYC, and for every referral that gets hired, we donate $2,500 to the referrer's charity of choice.
Partners with Nonprofits
Cockroach Labs partners with Women Who Code, Black Girls Code, and more. Our marketing and recruiting efforts have long replaced swag with charity-based campaigns.
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Cockroach Labs regularly trains the company on avoiding unconscious bias, anti-harassment, and fairness in hiring.
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Cockroach Labs' CREWS are groups to foster inclusivity and connection, including [email protected], Women of CRL, Infinite Colors (for neurodivergent people), and Roacher Pride. New Roachers can start one, too!
Hiring Practices that Promote Diversity
We've built a fairer hiring process including resume-blind, exercise-based interviews, implement rubrics across all of our hiring processes, and conduct regular unconscious bias training.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Our employees have access to an FSA which allows them to make pre-tax contributions to an account for medical expenses.
Disability Insurance
Dental Benefits
Cockroach Labs offers comprehensive dental coverage with preventative care coverage at no cost to employees.
Vision Benefits
We cover 100% of the premium for vision insurance which covers up to $130 in frames or contact lenses per year.
Health Insurance Benefits
100% Company-sponsored Medical, Dental, Vision, Basic Life, AD&D, and Disability Insurance for You, Your Spouse, Partner, and Dependents.
Life Insurance
Cockroach Labs offers competitive life insurance to our employees.
Wellness Programs
Our Workplace Experience team organizes wellness events including summer yoga, we cover a portion of employees' gym memberships, and organize outdoor retreats when conditions allow.
Team workouts
Mental Health Benefits
Cockroach Labs partners with Spring Health to provide complementary therapy sessions to all employees in addition to comprehensive medical coverage.
Retirement & Stock Options Benefits
401(K)
Company Equity
Equity compensation is determined by the impact we expect an individual to have in their role paired with the risk that earlier employees took in joining the company.
Match charitable contributions
Cockroach Labs matches employee referral bonuses with an equivalent donation to a 501(c)(3) organization of the employee's choice.
Child Care & Parental Leave Benefits
Generous Parental Leave
Cockroach Labs offers up to 12 weeks of flexible family leave, $500 Baby Bucks, re-entry support, and more to all employees.
Flexible Work Schedule
Cockroach Work Week: We offer employees a flexible schedule. Roachers are invited to work with their managers on determining an agreeable regular schedule, understanding that flexibility is essential.
Remote Work Program
Cockroach Labs offers a hybrid work model in which both working from home, from office, and some combination is possible.
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Volunteer Time
Cockroach Labs regularly hosts Connect + Contribute Days, company-wide opportunities to volunteer or contribute to your community on company time.
Paid Holidays
Paid Sick Days
Cockroach Labs offers up to two weeks per year of sick leave in addition to flexible PTO.
Perks & Discounts
Casual Dress
Commuter Benefits
Pre-tax Commuter Account & Paid Citi Bike Membership
Company Outings
Monthly Company Activities & Bi-Annual Company Trips
Free Daily Meals
Lunch Monday thru Thursday & Team Dinners Every Other Tuesday
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Relocation Assistance
Relocation Assistance for You and Your Family to Move to NYC
Fitness Subsidies
Home Office Stipend for Remote Employees
We provide each Roacher with a $1,000 budget to improve their work-from-home setup.
Professional Development Benefits
Job Training & Conferences
$2500 Learning is Good Budget - to be used for learning materials, conferences (and travel), and continued education.
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
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