Digital Marketing Manager - NYC

| Greater NYC Area | Hybrid
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Company Description

At HyperScience we develop and deliver intelligent solutions to automate manual document processing for global financial services, insurance, healthcare, and government organizations. Founded in 2014, our solution extracts handwritten, cursive and printed typed text at better-than-human levels of accuracy and automation that get better over time. By streamlining operations and reducing the costs associated with data entry, we enable some of the world’s largest companies to improve customer service and drive new business opportunities.

With more than $50 million raised to date, we’re growing quickly and looking for individuals to join our team and make a difference in our organization and for our customers.

Job Description

We are a dynamic group of marketers looking for an experienced Digital Marketing candidate to join our growing team. Reporting to the VP of Marketing, you will make data-driven decisions to optimize our website, drive inbound traffic, improve the company’s organic search rankings, direct and own the company’s paid SEM, display and social advertising, as well as manage other performance channels such as organic search and social. The candidate collaborates closely with content, demand and product marketing, creative, and sales teams.

This is a full-time position located at HyperScience HQ in New York City.

Responsibilities

  • Own the creation and launch of the new Hyperscience website. Manage developers, creative and content resources. Manage for Web strategy and Conversion Rate Optimization (CRO): Identify areas of opportunity rooted in data and industry best practice and drive conversion rate improvements for HyperScience’s web experience.
  • Plan, execute, and optimize all advertising spend. Responsible for planning and budgetary control of all digital marketing
  • Oversee the social media strategy, execution, and monitor social conversations for Hyperscience
  • Monitor and analyze website traffic trends using Google Analytics and Google Search Console
  • Perform ongoing performance analysis of the marketing programs and manage attribution reporting and optimization
  • Analytics and reporting: measure website performance and report to cross-functional stakeholders. Benchmark & measure the impact of A/B testing & CRO initiatives in order to shape and define optimization and experimentation strategy for HyperScience. Provide insights on campaign performance to help inform marketing strategy.

Qualifications

  • BA/BS degree or equivalent working experience.
  • 5+ years of Digital Marketing experience in house or at an agency.
  • Experience with Marketo, salesforce and analytic platforms (Google Analytics, etc). Knowledge of multi-touch attribution and conversion tracking.
  • Experience with CMS Software (Wordpress + some HTML), landing Page creation, SEO/SEM campaigns, A/B testing and multivariate experiments.
  • Experience with Account Based Marketing, organic marketing, including website optimization, paid marketing, including Google AdWords (Search, retargeting, and Display) and Paid Social (LinkedIn and Twitter).
  • Experience implementing and managing Bizible - a plus
  • B2B marketing experience preferential.
  • Excellent project management skills
  • Experience managing vendors and contractors
  • Ability to understand complex technology and translate it into a consumable marketing messaging
  • Ability to thrive in a fast-paced environment and effectively work cross-functionally.
  • Demonstrated ability to take the initiative and work in a self-directed manner.
  • Excellent written and verbal communication skills.
  • Interest in language, culture, and global content.

Benefits & Perks

  • Top notch healthcare for you and your family
  • 30 days of paid leave annually to help nurture work-life symbiosis
  • A 100% 401(k) match for up to 6% of your annual salary
  • Stock Options
  • Paid gym membership
  • Pre-tax transportation and commuter benefits
  • 6 month parental leave (or double salary to pay for your partner's unpaid leave)
  • Free travel for any person accompanying a breastfeeding mother and her baby on a business trip
  • A child care and education stipend up to $3,000 per month, per child, under the age of 21 for a maximum of $6,000 per month total
  • Daily catered lunch, snacks, and drinks
  • Budget to attend conferences, train, and further your education
  • Relocation assistance

HyperScience provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HyperScience complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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Location

Our New York City office is located on the 45th Floor of One World Trade. Incredible views, open floor plan, and minutes from the Subway & PATH.

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