Digital Marketing Manager - NYC

| Greater NYC Area
Company Description
At HyperScience we develop and deliver intelligent solutions to automate manual document processing for global financial services, insurance, healthcare, and government organizations. Founded in 2014, our solution extracts handwritten, cursive and printed typed text at better-than-human levels of accuracy and automation that get better over time. By streamlining operations and reducing the costs associated with data entry, we enable some of the world’s largest companies to improve customer service and drive new business opportunities.
With more than $50 million raised to date, we’re growing quickly and looking for individuals to join our team and make a difference in our organization and for our customers.
Job Description
We are a dynamic group of marketers looking for an experienced Digital Marketing candidate to join our growing team. Reporting to the VP of Marketing, you will make data-driven decisions to optimize our website, drive inbound traffic, improve the company’s organic search rankings, direct and own the company’s paid SEM, display and social advertising, as well as manage other performance channels such as organic search and social. The candidate collaborates closely with content, demand and product marketing, creative, and sales teams.
This is a full-time position located at HyperScience HQ in New York City.

Responsibilities

  • Own the creation and launch of the new Hyperscience website. Manage developers, creative and content resources. Manage for Web strategy and Conversion Rate Optimization (CRO): Identify areas of opportunity rooted in data and industry best practice and drive conversion rate improvements for HyperScience’s web experience.
  • Plan, execute, and optimize all advertising spend. Responsible for planning and budgetary control of all digital marketing
  • Oversee the social media strategy, execution, and monitor social conversations for Hyperscience
  • Monitor and analyze website traffic trends using Google Analytics and Google Search Console
  • Perform ongoing performance analysis of the marketing programs and manage attribution reporting and optimization
  • Analytics and reporting: measure website performance and report to cross-functional stakeholders. Benchmark & measure the impact of A/B testing & CRO initiatives in order to shape and define optimization and experimentation strategy for HyperScience. Provide insights on campaign performance to help inform marketing strategy.

Qualifications

  • BA/BS degree or equivalent working experience.
  • 5+ years of Digital Marketing experience in house or at an agency.
  • Experience with Marketo, salesforce and analytic platforms (Google Analytics, etc). Knowledge of multi-touch attribution and conversion tracking.
  • Experience with CMS Software (Wordpress + some HTML), landing Page creation, SEO/SEM campaigns, A/B testing and multivariate experiments.
  • Experience with Account Based Marketing, organic marketing, including website optimization, paid marketing, including Google AdWords (Search, retargeting, and Display) and Paid Social (LinkedIn and Twitter).
  • Experience implementing and managing Bizible - a plus
  • B2B marketing experience preferential.
  • Excellent project management skills
  • Experience managing vendors and contractors
  • Ability to understand complex technology and translate it into a consumable marketing messaging
  • Ability to thrive in a fast-paced environment and effectively work cross-functionally.
  • Demonstrated ability to take the initiative and work in a self-directed manner.
  • Excellent written and verbal communication skills.
  • Interest in language, culture, and global content.

Benefits & Perks

  • Top notch healthcare for you and your family
  • 30 days of paid leave annually to help nurture work-life symbiosis
  • A 100% 401(k) match for up to 6% of your annual salary
  • Stock Options
  • Paid gym membership
  • Pre-tax transportation and commuter benefits
  • 6 month parental leave (or double salary to pay for your partner's unpaid leave)
  • Free travel for any person accompanying a breastfeeding mother and her baby on a business trip
  • A child care and education stipend up to $3,000 per month, per child, under the age of 21 for a maximum of $6,000 per month total
  • Daily catered lunch, snacks, and drinks
  • Budget to attend conferences, train, and further your education
  • Relocation assistance

HyperScience provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, HyperScience complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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Technology we use

  • Engineering
  • Product
    • C++Languages
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • DjangoFrameworks
    • Microsoft SQL ServerDatabases
    • OracleDatabases
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement

Location

1 World Trade Center, New York, NY 10007

An Insider's view of HyperScience

What are some social events your company does?

Outside of company-sponsored lunch daily, we do birthday & anniversary celebrations, dessert breaks, and company outings. It’s pretty common to get together for drinks after work or go to karaoke as a team. When our team from Sofia visits, we like to do something social outside the office, whether it’s lunchtime basketball game or rooftop drinks.

John Lee

Talent Acquisition Lead

What projects are you most excited about?

We’re working on building a Machine Learning model that allows our customers to process more types of documents, which will help significantly with their workflow. I’m excited to visit customer on-sites to see how different customers use our product. We’re here to make people’s lives easier so understanding specific use cases is always valuable.

Sarah

Product Designer

What are some things you learned at the company?

Working at a fast-growing startup means that you’ll need to make decisions quickly and decisively, often with limited information. I’m learning that I’ll be wrong at times and this is okay — as long as I recognize why it didn’t work out and quickly pivot. This comes with continuously asking for feedback to make more informed decisions as a team.

Lindsay Bu

Product Operations Associate

How do your team's ideas influence the company's direction?

We operate a growth mentality across all aspects of our business. Every team member is expected to go radically beyond normal expectations. This requires bold ideas coming from everyone. Once we choose a path to follow, we will all get behind it, irrespective of whose idea it was.

Charlie Newark-French

Chief Operating Officer

What makes someone successful on your team?

A successful member of our team is someone who shows up and gives 110% every day, is not afraid to ask for help and uses constructive criticism to better themselves. We represent the entire organization with new clients, and we’re excited to be the first touchpoint that works to understand their pain points and articulate our mission and value.

Lawrence Leeds

Sales Development Representative

What are HyperScience Perks + Benefits

HyperScience Benefits Overview

-Top notch healthcare for you and your family
-30 days of paid leave annually to help nurture work-life symbiosis
-A 100% 401(k) match for up to 6% of your annual salary
-Stock Options
-Paid gym membership
-Pre-tax transportation and commuter benefits
-6 month parental leave (or double salary to pay for your partner's unpaid leave)
-Free travel for any person accompanying a breastfeeding mother and her baby on a business trip
-A child care and education stipend up to $3,000 per month, per child, under the age of 21 for a maximum of $6,000 per month total
-Daily catered lunch, snacks, and drinks
-Budget to attend conferences, train, and further your education
-Relocation assistance

Culture
Friends outside of work
Eat lunch together
Open door policy
Open office floor plan
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Child Care Benefits
-Free travel for any person accompanying a breastfeeding mother and her baby on a business trip -A child care and education stipend up to $3,000 per month, per child, under the age of 21 for a maximu
Generous Parental Leave
6 month parental leave (or double salary to pay for your partner's unpaid leave)
Flexible Work Schedule
Return-to-work program post parental leave
Vacation & Time Off Benefits
Generous PTO
HyperScience employees receive 30 days per year of paid time off annually (not including holidays and sick days).
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
We provide free breakfast on Thursday. Employees get free lunch on Monday, Tuesday, Wednesday, Thursday, Friday.
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Promote from within
Paid industry certifications
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