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Digital Marketing Manager for a Stealth Healthcare Startup in NYC

| Greater NYC Area
BCG Digital Ventures is an ever-growing global team of entrepreneurs, designers, engineers, product experts and investors, and we are getting ready to launch and scale an exciting stealth startup that is positioned to fundamentally change the healthcare space. With cutting edge technology and advanced data analytics, our vision is to transform the way clinical trials are conducted by creating intelligent connections between physicians, researchers, clinical operations experts and patients. With funding in place, this venture is well positioned to disrupt the multi-billion dollar clinical trials market.
 
We are looking for a Digital Marketing Manager who will define and execute on an end-to-end digital marketing strategy to recruit ideal patients for clinical trials. The ideal candidate will rely heavily on analytics to help inform design of the product and drive patient conversion

What You Will Do:

  • Lead digital marketing strategy and fully own execution and optimization
  • Create and implement best-in-class marketing campaigns through analytical and data driven approach to grow patient pipeline
  • Develop a multi-channel growth strategy based on product needs, including; SEO/ASO, SEM, DSPs, social paid and community/influencer development, word of mouth, email marketing, push notifications, traditional and programmatic display
  • Analyze and utilize data from digital marketing campaigns to optimize unit economics, design, and patient conversion
  • Shape product direction and roadmap through consumer insight analytics
  • Execute against KPIs, such as cost per metrics, ROI and LTV to drive the business
  • Implement tracking software to manage return on ad spend and media investment
  • Define, execute, analyze, and optimize A/B and multi-variant tests

What We're Looking For:

  • 3-5+ years of professional experience executing growth campaigns and user acquisition
  • Hands on experience with paid media tools like Facebook Power Editor and Google AdWords
  • Applied understanding of the following techniques: SEO/ASO, SEM, DSPs, social, paid, and community/influencer development, word of mouth, email marketing, push notifications, traditional, mobile native and web, programmatic display, etc
  • Experience with analytics tools like Google Analytics, Mix Panel, and AppsFlyer
  • Ability to think strategically and creatively: analyze, synthesize, recommend, and take actions
  • A proven track record of personal success and ambitious undertakings
  • A passion for building, bringing to market, and scaling digital products and services
  • Entrepreneurial spirit
  • Demonstrated ability to be agile and iterative in your approach
  • Ability to communicate and present in a team setting

To learn more, visit us at careers.bcgdv.com/learn-more
 
Interested applicants may apply through the careers section of the website at BCGDV.com. Interviews will take place after resumes have been screened for minimum requirements. Please note that this position is not restricted solely to the responsibilities listed above and that the job scope and responsibilities are subject to change.
BCG DIGITAL VENTURES IS AN EQUAL OPPORTUNITY EMPLOYER. ALL QUALIFIED APPLICANTS WILL RECEIVE CONSIDERATION FOR EMPLOYMENT WITHOUT REGARD TO RACE, COLOR, AGE, RELIGION, SEX, NATIONAL ORIGIN, DISABILITY, PROTECTED VETERAN STATUS, OR ANY OTHER CHARACTERISTIC PROTECTED UNDER FEDERAL, STATE OR LOCAL LAW.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • ScalaLanguages
    • FluxLibraries
    • jQuery UILibraries
    • ParseLibraries
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Backbone.jsFrameworks
    • CakePHPFrameworks
    • CodeIgniterFrameworks
    • DjangoFrameworks
    • Ember.jsFrameworks
    • ExpressFrameworks
    • LaravelFrameworks
    • MeteorFrameworks
    • Node.jsFrameworks
    • SpringFrameworks
    • SymfonyFrameworks
    • ZendFrameworks
    • CassandraDatabases
    • HiveDatabases
    • InformixDatabases
    • Maria DBDatabases
    • Microsoft SQL ServerDatabases
    • MongoDBDatabases
    • MySQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • AxureDesign
    • BalsamiqDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • SketchDesign
    • AsanaManagement
    • BasecampManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • TrelloManagement
    • WordpressCMS
    • PipedriveCRM
    • MailChimpEmail

Location

10 Hudson Yards, 46th FL , New York, NY 10019

What are BCG Digital Ventures Perks + Benefits

BCG Digital Ventures Benefits Overview

Employee well-being = Priority #1

Nothing matters more to us than the success and well-being of our employees. That is why we pair our comprehensive and competitive benefit options with a broad range of localized incentives and advantages that come with life at DV.

We’re focused on creating tools and resources that will help you live a healthy and balanced life, and our generous regional benefits encourage you to spend time with the people and hobbies that inspire you the most.

We want you to plan your life’s journey with us and engage in creative learning opportunities at global scale. Venture with us today, and you’ll enjoy all of the benefits DV has to offer.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Performance Bonus
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Vacation & Time Off Benefits
Generous PTO
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
Free Daily Meals
Stocked Kitchen
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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