Digital Marketing Manager, Website Optimization at Yext

| Greater NYC Area
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The customer journey starts with a question. And consumers expect answers. Yext puts businesses in control of their facts online with brand-verified answers in search. By serving accurate, consistent, brand-verified answers to consumer questions, Yext delivers authoritative information straight from the source — the business itself — no matter where or how customers are searching. Taco Bell, Marriott, Jaguar Land Rover, and businesses around the globe use the Yext platform to capture consumer intent and drive digital discovery, engagement, and revenue — all from a single source of truth. Yext’s mission is to provide perfect answers everywhere.

Yext is seeking a rockstar Digital Marketing Manager -- Website Optimization with the chops to both strategize and execute as part of the Growth Marketing team at Yext. Reporting to the Director of Strategic Marketing, the right candidate will lead our charge to optimize the performance of Yext’s digital properties in order to generate more qualified leads, organic traffic, and engaged visitors. The successful candidate must be adept at leveraging an arsenal of optimization tactics to accomplish these goals and enjoy collaborating with designers, web developers, and key marketing stakeholders across the organization. This is a terrific opportunity for a savvy digital marketer to make a big impact in a dynamic, fast-moving organization. If this sounds like you, then we'd love to hear from you!
Responsibilities

  • Drive all website and digital content optimization efforts across Yext’s web properties to improve conversion rate, user experience, and SEO.
  • Help maintain accurate content on Yext’s domestic and international marketing websites
  • Craft and optimize landing pages for demand generation channels and campaigns (e.g. paid search).
  • Provide data-driven suggestions to sourcing teams (paid, social, email, affiliate) by looking at both holistic and channel level performance to improve the quality of users and time on site
  • Focus on site navigation optimizations to ensure consistency with messaging on site (content) and creative messaging (ads) for digital marketing efforts
  • Use reporting to propose, by channel, user funnel optimizations and actionable insights across the website that will be useful both to marketing leadership and day-to-day stakeholders.
  • Run A/B tests to drive more qualified sales leads.

Minimum Requirements

  • 4-6 years of working experience as a digital marketer in a dynamic startup or high growth environment (2+ years managing website optimization)
  • Superior critical thinking and problem solving skills
  • Self-starter, ability to work independently and lead projects with minimal oversight in a fast-paced environment
  • Data visualization and demonstrated ability to use data to develop relevant insights and influence decision making
  • Ability to communicate complex information so that it is easily understandable for non-analytical stakeholders
  • Strong design sensibility and empathy for the user.
  • Familiarity with key digital marketing topics: SEO, SEM, A/B testing, content management systems (CMS), localization, and paid social media.
  • Proficiency with Google Analytics (and another web analytics tool)
  • Experience in multiple CMS platforms

Preferred Requirements

  • Experience in a B2B marketing organization
  • Experience running digital paid media campaigns (SEM, Display, Social)
  • Proficiency with Salesforce (CRM) and Pardot (and other marketing automation tools)
  • Knowledgeable about SEO and conversion rate optimization best practices
  • Experience with HTML and CSS

Compensation, Benefits & Perks
Yext offers the following exceptional benefits: competitive compensation, 401k, unlimited snacks, daily meal allowance, flexible hours/paid time off, and excellent health/dental/vision insurance. We treat our employees well and offer tremendous growth opportunities. Challenging work pushes our people to be creative in a casual environment that is caring, fun, and collaborative. We believe that when you have smart, happy people working together you can produce something special.
About
Yext has been named a Best Place to Work by Fortune and Great Place to Work®, as well as a Best Workplace for Women. Yext is headquartered in New York City with offices in Amsterdam, Berlin, Chicago, Dallas, Geneva, London, Miami, Milan, Paris, San Francisco, Shanghai, Tokyo and the Washington, D.C. area.
Yext is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, religion, creed, national origin, ancestry, genetics, sex, pregnancy or childbirth, sexual orientation, gender (including gender identity or nonbinary or nonconformity and/or status as a trans individual), age, physical or mental disability, citizenship, marital, parental and/or familial status, past, current or prospective service in the uniformed services, or any characteristic protected under applicable law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • KafkaLanguages
    • Apache Solr / LuceneLanguages
    • HibernateLanguages
    • CSSLanguages
    • CompassLanguages
    • Soy and Groovy TemplatesLanguages
    • RabbitMQLanguages
    • jQueryLibraries
    • HadoopFrameworks
    • PlayFrameworks
    • MySQLDatabases
    • NoSQLDatabases
    • PendoAnalytics
    • BalsamiqDesign
    • InVisionDesign
    • SketchDesign
    • FigmaDesign
    • AsanaManagement
    • JIRAManagement
    • TrelloManagement
    • YextCMS
    • SalesforceCRM
    • SalesNavigatorCRM
    • GainsightCRM
    • PardotEmail
    • SalesforceEmail
    • PardotLead Gen

Location

Our office is located in the heart of Flatiron and NoMad overlooking Madison Square Park.

An Insider's view of Yext

What’s the vibe like in the office?

Yext has been an amazing place to work over the last 7 years. I've been surrounded by people who care about working hard and getting the job done right, while still keeping the human elements of kindness and collaboration a top priority for interacting with others. It often feels like I'm at work with my friends, and I've always loved that.

Chris

Software Engineering Lead

What does your typical day look like?

Not at all a cliche, but truly no day at Yext is the same. It's something truly special to be part of an ever-growing and innovative company where I have an active seat at the table in shaping where we take our products. With the Upward Rotational Program, I've felt supported and empowered every step of the way.

Jeanne

Upward Analyst, Class 1

How has your career grown since starting at the company?

I have been with Yext for 8 years and held 5 roles, which has led to tremendous growth both professionally and personally. Being a part of such a flourishing start-up has allowed me to see what true entrepreneurship looks like. Yext has taught me the importance of staying one step ahead of the industry and enabled me to be more adaptable to change.

Melissa

Senior Recruiter

How do you empower your team to be more creative?

I encourage my team to think outside the box. If it’s memorable, people are going to retain the info. If it’s fun, people are going to engage. Setting clear metrics for success on a project is what gives us the freedom to be creative. How we execute is all part of the fun! How we tweak and adjust is where we get to success.

Cindy

VP, Enablement

How would you describe the company’s work-life balance?

Because of the flexibility Yext offers its employees, I was able to continue my athletic passion by playing in the Major League of Lacrosse while still holding my full-time position. Yext does a phenomenal job of ensuring their employees are excited to come work by providing them with an incredible work-life balance.

John "Yozzo"

Program Manager, Recruiting Programs

What are Yext Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Team workouts
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Acme co. sponsors family oriented events Annually.
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Diversity Program
Lunch and learns
Mentorship program
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