Digital Marketing Manager at Lively

| Greater NYC Area
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About Lively

An estimated 48 million Americans suffer from hearing loss and only 10-15% have treated it – enter Lively. We’re on a mission to empower people to hear better through more affordable, accessible and delightful hearing care.

Lively is a series A company, perfect for anyone eager to make an early impact in something big. We are a unique blend of experts and leaders from Facebook, Amazon, 1stdibs, Lyft, and have assembled a world-class advisory board and audiology team. 

Culture

Here at Lively, we are a passionate team of highly-driven entrepreneurs, designers, clinicians and technologists creating a best-in-class experience to help solve one of America’s greatest healthcare issues – untreated hearing loss. If you’ve been looking for a high growth company that is also mission-driven, this is it. 

About the Role

We are looking for a Digital Marketing Manager to help us in our mission to deliver Lively care to more people. In this role, you will own our digital marketing campaigns across multiple channels, with a focus on paid social. 

This is an exciting role for anyone looking to join a mission-driven Marketing team at a fast-paced startup. This role reports to the Director of Growth & Customer Acquisition.

Key responsibilities:

  • Manage the strategy and daily execution of our paid social, paid search and display channels from large campaign initiatives through daily bid management.
  • Understand, develop and execute full funnel marketing strategies across all channels.
  • Own testing roadmap to drive consistent, incremental improvements across channels. 
  • Perform ad hoc analysis to identify factors that improve performance through the lens of both customer and revenue growth.
  • Explore new and emerging digital marketing & acquisition opportunities.
  • Aid in the strategy and development of ad and landing page creative.
  • Analyze data to track progress across major KPIs and use learning to inform go-forward strategy.
  • Manage communications and reporting with functional partners as well as external vendors and agency partners.

Requirements:

  • 2 -5 years of relevant digital marketing experience in a highly analytical role, preferably marketing high-consideration products.
  • Expert understanding of Facebook’s paid advertising platform with experience managing direct response.
  • Experience using AdWords with the ability to make daily bid adjustments and optimizations.
  • Experience using Google Analytics (or similar measurement platforms) to manage results across multiple channels and inform strategy and decision-making, with a focus on incremental ROI.
  • Experience working with creative teams to help guide a direct response creative strategy that works with our media plan and provide meaningful feedback.
  • Able to utilize Excel and/or Google Sheets to create pivot tables.
  • Prior experience working at start-ups or e-commerce companies preferred.

You are:

  • Resourceful and reliable.
  • Naturally curious and interested in turning data into actionable insights; you know how to tell a story with numbers, not just words.
  • Not afraid to ask questions and learn best when you’re breaking things down and reassembling them.
  • Clear and concise in your written and verbal communication.
  • Knowledgeable about best practices and keen to keep up with trends in digital marketing.
  • Able to thrive in a fast-paced, constantly evolving environment.
  • Comfortable working cross-functionally with multiple teams and naturally entrepreneurial in spirit.

Perks & benefits:

  • Competitive compensation
  • Medical, vision, and dental insurance
  • Employee stock option incentive
  • Monthly pre-tax commuter benefit
  • Paid time off
  • Weekly company lunch 
  • Happy hours

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • ReactLibraries
    • React NativeLibraries
    • GraphQLLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • PostgreSQLDatabases
    • SketchDesign
    • SalesforceCRM

Location

41 W. 25th St., New York, NY 10010

What are Lively Perks + Benefits

Culture
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Open office floor plan
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Health Insurance Benefits
Life Insurance
Retirement & Stock Options Benefits
401(K)
Vacation & Time Off Benefits
Generous PTO
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Pet Friendly
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