Digital Marketing Manager
About Lively
An estimated 30-40 million Americans suffer from hearing loss and only 10-15% have treated it. Enter Lively – If you’ve been looking for a well-funded, high-growth company that is also mission-driven, this is it.
Lively is a unique blend of experts in audiology and seasoned internet executives from companies including Amazon, Facebook, FreshDirect, Lyft and 1stdibs who all share the same mission: to democratize, simplify and de-stigmatize the adoption and use of technically advanced hearing aids, empowering more people with hearing loss to hear better.
About the Role
We are looking for a Digital Marketing Manager to help us in our mission to deliver Lively care to more people. In this role, you will own our digital marketing campaigns across multiple channels, with a focus on paid social. This is an exciting role for anyone looking to join a mission driven Marketing team at a fast-paced startup. This is a very hands-on role focused on both strategy and execution. This role reports to the Director of Growth & Customer Acquisition.
What You’ll Do
- Manage the strategy and daily execution of our paid social, paid search, affiliate, native and display channels from large campaign initiatives through daily bid management.
- Understand, develop and execute full funnel marketing strategies across all channels.
- Own testing roadmap to drive consistent, incremental improvements across channels.
- Perform ad hoc analysis to identify factors that improve performance through the lens of both customer and revenue growth.
- Explore new and emerging digital marketing & acquisition opportunities.
- Aid in the strategy and development of ad and landing page creative.
- Analyze data to track progress across major KPIs and use learning to inform go-forward strategy.
- Manage communications and reporting with functional partners as well as external vendors and agency partners.
What You’ll Need
- 2-5 years of relevant digital marketing experience preferably marketing high-consideration products.
- Expert understanding of Facebook’s paid advertising platform with experience managing direct response.
- Experience using AdWords with the ability to make daily bid adjustments and optimizations.
- Experience using Google Analytics (or similar measurement platforms) to manage results across multiple channels and inform strategy and decision-making, with a focus on incremental ROI.
- Experience working with creative teams to help guide a direct response creative strategy that works with our media plan and provide meaningful feedback.
- Able to utilize Excel and/or Google Sheets to create pivot tables.
- Prior experience working at start-ups or e-commerce companies preferred.
Perks & benefits
- Competitive compensation
- Medical, vision, and dental insurance
- Employee stock option incentive
- Monthly pre-tax commuter benefit
- Paid time off
- Weekly company lunch
- Happy hours