OwnBackup
No company operating in the cloud should ever lose data.
Englewood Cliffs, NJ

Digital Marketing Manager at OwnBackup (Greater NYC Area, NY)

| Greater NYC Area
Sorry, this job was removed at 5:48 p.m. (EST) on Thursday, April 21, 2022
Find out who's hiring remotely in Greater NYC Area.
See all Remote Marketing jobs in Greater NYC Area
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

The Job

Data loss can be devastating. Whether it’s caused by human error, bad code, rogue integrations, or malicious intent, all companies are at risk. That’s why so many companies choose OwnBackup, the #1 cloud data protection platform on the Salesforce AppExchange and global leader in SaaS data protection. With nearly 4,000 customers, we are ranked on the Forbes Cloud 100 as one of the world's top private cloud companies and have raised nearly $500 million in funding from AIkeon Capital, B Capital Group, BlackRock Private Equity Partners, Insight Partners and others.

We are looking for a Digital Marketing Manager to partner with a cross-functional marketing team and SEM/SEO agency to support development, execution and optimization of full-funnel omni-channel marketing programs. You will be responsible for driving awareness, engagement and conversions through a variety of digital campaigns, with the ultimate focus on pipeline. You should have a strong grasp of current marketing tools, trends and strategies to manage and optimize marketing digital execution. The ideal candidate is both analytical and creative, has strong organization skills, an excellent collaborator and communicator and takes their work seriously but not themselves.

Your Day-to-Day Role

  • Collaborate cross-functionally with marketing and sales teams to build a paid digital promotional strategy and execute across paid channels to hit aggressive monthly & quarterly inquiry and pipeline goals.
  • Partner with an SEM / SEO agency to own development of keyword lists, ad copy, creative, asset optimization and reporting for PPC Campaigns.
  • Co-own an advertising platform to build the strategy for a full-funnel, seasonal, topic-based and / or product-based targeting / retargeting campaign plan with a strong focus on ROI and conversion.
  • Monitor and report on campaign performance and optimize channels, budget, creative, assets, content and other campaign components for conversion goals.
  • Drive the strategy and build of multiple evergreen nurture tracks for different lifecycle stages, personas and regions.
  • Design and build a testing roadmap in partnership with Creative, Demand, and Product to ensure conversion optimization from our key target audiences.
  • Evaluate the competitive landscape and identify opportunities to win across paid channels.

Your Work Experience

  • 3-5 years digital marketing experience within a fast-paced B2B space
  • A growth mindset – always making improvements, trying new things, rolling with changes, and a can-do attitude
  • Data, analytics and ROI are at the core of every digital strategy you build
  • Proven success managing multi-channel digital campaign strategy, execution and optimization
  • Proficient in web analytics and conversion tools i.e., Google Analytics, Google Data Studio and AB Tasty
  • Experience with sophisticated advertising platforms i.e., Metadata.io, Terminus or 6Sense
  • Excellent written communication and project management skills
  • Ability to multi-task and build strong working relationships across all levels of the organization

Important Details

This is a full-time position. The ideal candidate will work out of our Englewood Cliffs, NJ office to maximize collaboration and interaction with the business. 

OwnBackup is dedicated to creating an environment where employees thrive.  It’s why we provide every employee with unlimited PTO, generous medical benefits, and a 401(k) savings plan with a 4% employer match. We also offer catered lunches in the office five days a week, a full fitness center, and free shuttle bus service to and from New York City.

New employees also have the opportunity to attend our award-winning new hire bootcamp, which customizes the onboarding experience by role, provides new employees with invaluable hands-on training within their first few weeks at the company, and gives employees the chance to meet their new colleagues in-person.

Creating an environment where employees thrive also means making sure every employee feels accepted. As we scale to help all types of companies protect precious data, our team must reflect the diversity we serve. OwnBackup is an Equal Opportunity Employer and we believe that every employee in the company brings a unique perspective that they can and should contribute in order to make an impact every day. We strive to be one team and one culture that builds trust through transparency. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status or disability status.

A Bit About Us

Have a look at our website and read through the AppExchange reviews to get to know OwnBackup a little better. Founded in 2015, OwnBackup is backed by top-tier venture capital firms and has experienced 100% year-over-year growth, establishing early market dominance in a Salesforce ecosystem that includes over 150,000 customers. And while we’ve experienced tremendous growth providing backup and recovery solutions for Salesforce customers, we are now offering our world-class data protection solution across other clouds, like Microsoft Dynamics 365. At OwnBackup, our vision is to empower customers to own and protect their data on any cloud platform.

#LI-Hybrid

See More
Apply Now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Where we are

Our spacious headquarters is located in ​​Englewood Cliffs, New Jersey, a business hub 10 minutes north of New York City. HQ employees can take advantage of a shuttle service to and from Manhattan.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • GolangLanguages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • CSSLanguages
    • ReactLibraries
    • CSSLibraries
    • HTMLLibraries
    • DjangoFrameworks
    • Ruby on RailsFrameworks
    • BalsamiqDesign
    • JIRAManagement
    • TrelloManagement
    • HubSpotCMS
    • Microsoft DynamicsCRM
    • SalesforceCRM
    • HubSpotEmail
    • HubSpotLead Gen
Previous
Next

What are OwnBackup Perks + Benefits

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team based strategic planning
Pair programming
Open office floor plan
Diversity
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K) Matching
OwnBackup's 401(k) savings plan matches 100% of an employee's contributions up to 4%.
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Unlimited PTO for all employees, globally
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
OwnBackup provides catered lunches Monday through Friday
Game Room
Stocked Kitchen
Happy Hours
Parking
Recreational Clubs
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

An Insider's view of OwnBackup

How does your team reward individual success?

At OwnBackup, internal promotions are extremely common. This is a key attainable measurement of success, rewarded based on your current role and interest in growth. Beyond hitting our sales goals and metrics, we look forward to the opportunity to attend Presidents Club held in Aruba every April.

Tara Draganescu

Account Executive

What does your typical day look like?

My day at OwnBackup starts off pretty great. When I arrive at our HQ I'm greeted by everyone as I walk through the office. I head to my desk, latte in hand, and conduct my morning recruiter calls, review applications, and sync up with hiring managers.

Shira Jason

Talent Acquisition Partner

How has your career grown since starting at the company?

I have been privileged with many opportunities to tremendously succeed and grow in my professional career at OwnBackup. I originally started as an SDR and after hitting my metrics I moved up to SDR 2, SDR 3, and then ADR (Account Development Representative) & Team Lead. Now I have taken what I've learned and moved in to a Sales Enablement role.

Shira Osdoba

Sales Enablement Content Manager

How do you make yourself accessible to the rest of the team?

I always make myself accessible on the “call floor”- for meetings, conversations or just brainstorming. I truly believe in an open-door policy where anything and everything is on the table. It’s best to talk everything out instead of holding it in.

Rob Ween

Area Vice President

What’s the vibe like in the office?

The vibe in the office at OwnBackup is unlike any other place I’ve worked. When you walk in there’s always people around not only working hard but having a great time while doing it. It's the kind of place where you’re always happy to come in and see your colleagues. The kitchen snacks and happy hours don't hurt either.

Adam Layman

Director of Solution Engineering

More Jobs at OwnBackup