COMPANY DESCRIPTION

Quartet is a platform that makes it easier for people to get the best mental health care for them. Our technology and services reach people who need care, connect them to the right care, track the quality of their care, and support their care journeys. Backed by $160.5MM in venture funding from top investors like Oak HC/FT, GV (formerly Google Ventures), F-Prime Capital Partners, Polaris Partners, Deerfield Management, Centene Corporation, and Echo Health Ventures, Quartet partners with health insurance plans and health systems in 32 states across the country to help people get the care they need.

We are deeply committed to growing a diverse team and an equitable and inclusive culture where all Quartetians are empowered to be themselves and do their best work. We know this is vital in realizing our mission to improve the lives of people with mental health conditions. As part of our commitment to building a diverse team, we have signed the Parity Pledge and actively encourage applicants of all backgrounds to apply.

THE ROLE

In this role, you will unlock and validate new opportunities for performance improvement across acquisition and engagement, with a strong focus on Patient populations. This includes design and execution of conversion rate experiments on direct-to-consumer landing pages, measurement and analysis of the acquisition funnel, and advancing our testing and implementation capabilities.

This role will be part of Quartet’s Performance Marketing team, but will also work in close collaboration Growth Marketing, Retention Marketing, Content Strategy, Business Intelligence and Product.

KEY ACCOUNTABILITIES

Optimization

• Craft and execute experiments to improve conversion rate and user engagement.
• End-to-end deployment of testing and implementation. Includes data collection, analysis and reporting on results.
• Collaborate with Marketing stakeholders to align on business goals, testing strategy, performance measurement. Build a feedback loop that improves the strategy over time.
• Review and analyze the acquisition funnel for areas that can be improved.
• Work on paid campaign launches, analysis, and optimization.

Implementation

• Develop and champion new capabilities: triggered/dynamic content, personalization, leveraging exit intent signals.
• Own Google Analytics and Google Tag Manager across all marketing-owned properties, includes: implementation of tags/triggers; organization and hygiene of GTM accounts; passing performance data to multiple systems.
• Recognize data issues; investigate, troubleshoot, and propose solutions.
• Implement end-to-end execution of conversion rate experiments.
• Manage relationship with web development consultant who built/maintains Quartet’s marketing landing pages.

QUALIFICATIONS

• 3-5+ years experience in A/B testing, with an emphasis on web. Front-end website experience such as conversion rate testing, usability testing and user flow design.
• 3+ years experience in direct to consumer marketing campaign implementation and analytics; healthcare experience is a plus.
• Demonstrated ability to determine and hit testing goals at significance, communicate results and make recommendations.
• Experience with Google Analytics and Google Tag Manager.
• Functional understanding of web development languages (HTML/CSS/Javascript).
• Takes pride in being a subject matter expert who evangelizes empirical, test-driven decision-making within their organization.
• Comfortable reporting on results to various stakeholders, including both ongoing and ad hoc rollups.
• Aptitude for finding creative solutions to difficult problems where conventional approaches have fallen short.

Employee Benefits for Quartet include: Unlimited vacation, volunteer opportunities, team events, mental healthcare coverage of 15 free therapy sessions + unlimited copay reimbursements, medical, dental + vision coverage, generous parental and military leave, commuter benefits, 401K, and stock option grants.

Want to know what Quartet life is like? Click here to meet our team.

Quartet actively encourages applicants of all backgrounds to apply and is proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity or expression, pregnancy or caregiver status, veteran status, or any other legally protected status. To perform this job successfully, an individual must be able to perform essential job duties -  reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. If you require assistance in completing this application, interviewing, or otherwise participating in the employee selection process, please direct your inquiries to [email protected] 

Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Quartet does not accept unsolicited headhunter and agency resumes. Quartet will not pay fees to any third-party agency or company that does not have a signed agreement with Quartet.

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