Digital Marketing Specialist

| Greater NYC Area

The Digital Marketing Specialist will be the primary contact between internal departments relating to the marketing of Amplicare’s digital campaigns. The successful candidate will be responsible for working with cross-functional team members (Branding, Content Strategist, Market Research) as well as with outside vendors to gather, maintain, and deliver pertinent marketing campaign information. S/he will also be responsible for creating and maintaining marketing plans to ensure traffic goals are met for promotional campaigns.


Responsibilities:

  • Support the Marketing Director in the creation, execution, and optimization of marketing plans to ensure traffic goals are met for promotional digital campaigns
  • Coordinate with Team to formulate agreed upon marketing plans, according to cost, budget, and campaign delivery and messaging
  • Manage promotional emails for all digital campaigns including coordination of schedules, quality assurance checks for lists and creative, and troubleshooting issues
  • Track the performance of digital campaigns, adjusting marketing tactics both in-house and with third party vendors as necessary to meet objectives and deliverables
  • Optimize list targeting and segmentation to improve response rates and overall yield
  • Interface directly with sales and internal teams on specific campaign performance
  • Maintain in-depth knowledge of advertising products, inventory, and pricing by collaborating with Marketing, Customer Success, and Sales to understand how to best reach the intended target audience
  • Work effectively in a cross-functional capacity, building strong relationships with Sales, Customer Success, Marketing, Finance, and Product when needed
  • Work with the Marketing team on additional marketing projects
  • Ensure best practices are followed as they relate to digital marketing


Credentials:

  • At least three years digital marketing experience in a corporate, agency or consultant / freelance environment
  • Strong creative and good presentation skills
  • Excellent communication skills 
  • Superior attention to detail and organization
  • Advanced Microsoft Office / Google Suite skills
  • Intermediate knowledge of CRMs and integration with marketing automation tools
  • Intermediate knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
  • Intermediate knowledge of Salesforce, Google Ad Manager, Facebook Ad Manager, LinkedIn Ad Manager 
  • Ability to adapt to a fast-paced environment
  • Past co-workers say you’re a workaholic who goes above and beyond and always willing to roll up your sleeves to problem-solve and get things done


Reports To:

Marketing Director


Benefits:

401K, Medical, Dental, Vision, Wellness Reimbursement, Public Transportation reimbursement up to $50


Salary:
$55K - $65K

This is an in-office role in New York City, position is not remote.

At least 3 years experience in with Digital Marketing

College Degree with a major in Marketing, Communications or related field

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • FlaskLibraries
    • PeeweeLibraries
    • Ember.jsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • AbstractDesign
    • AsanaManagement
    • IntercomCRM
    • SalesforceCRM
    • MailChimpEmail

Location

Our company is near major subway lines including LIRR at Madison Square Garden and PATH station. It is 2 blocks from Korea Town.

An Insider's view of Amplicare

What’s the vibe like in the office?

Casual and collaborative. It's an open office and most people wear at least two hats (figuratively of course) so we're not separated by department or hierarchy. You'll chat by the coffee pot with the C-suite, grab lunch with your pal in a different department, and have a 5-minute group yoga sesh in the common area in the middle of the day.

Nisa

Success Manager

What projects are you most excited about?

I love reaching out to customers to gauge some insight and feedback to help improve our products. Developing new partnerships plays a big role in this because that means we'll be finding out more and be able to expand our offerings to benefit pharmacies, but ultimately patients. And this is always great!

Carrie

Customer Support Specialist

What are some things you learned at the company?

Since beginning at Amplicare, I've learned about the inner workings of independent pharmacies across America and how to help pharmacists succeed. Something that was critical for me during my job hunt was finding a company that was constantly innovating and allowed me to continue to develop myself daily.Amplicare has achieved that in spades.

Lauren

Account Executive

What is your vision for the company?

We strive to turn pharmacies into healthcare superheroes for their communities by providing technology that empowers them to practice beyond their traditional dispensing roles. With an audacious goal to impact 1 billion patients by 2030, we believe that pharmacies will have one of the most transformative roles in fixing healthcare as we know it.

Matt

Co-Founder and CEO

What's something quirky about your company?

We use Slack for internal communications, and almost everyone has a nickname in Slack. These nicknames are given a lot of thought before they’re implemented (they’re usually not self-implemented). It’s sort of like an initiation - once your slack name has been changed to “pinky”, you know you’re doing something right. -Ashley (aka hashbrown)

Ashley

Head of Customer Success

What are Amplicare Perks + Benefits

Health Insurance & Wellness Benefits
Disability Insurance
Dental Benefits
50% of premium
Vision Benefits
50% of premium
Health Insurance Benefits
50% of premium. Amplicare also pays for your health costs up to 50% of the deductible.
Wellness Programs
$60/month in gym reimbursements.
Retirement & Stock Options Benefits
401(K) Matching
Amplicare matches dollar for dollar up to 4%
Child Care & Parental Leave Benefits
Remote Work Program
You can work remote 1 day per week. You also have 12 extra days to work remote in a calendar year.
Vacation & Time Off Benefits
Generous PTO
PTO starts at 19 days your first year and has tiered increases for following years.
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
We have quarterly events, such as going to sporting events or cookouts on our roof top.
Stocked Kitchen
Some Meals Provided
For company huddles, celebrating new hires, and other events, the company will provide a meal for the team.
Happy Hours
Pet Friendly
Professional Development Benefits
Job Training & Conferences
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