The Digital Marketing Specialist will be the primary contact between internal departments relating to the marketing of Amplicare’s digital campaigns. The successful candidate will be responsible for working with cross-functional team members (Branding, Content Strategist, Market Research) as well as with outside vendors to gather, maintain, and deliver pertinent marketing campaign information. S/he will also be responsible for creating and maintaining marketing plans to ensure traffic goals are met for promotional campaigns.

Responsibilities:

• Support the Marketing Director in the creation, execution, and optimization of marketing plans to ensure traffic goals are met for promotional digital campaigns
• Coordinate with Team to formulate agreed upon marketing plans, according to cost, budget, and campaign delivery and messaging
• Manage promotional emails for all digital campaigns including coordination of schedules, quality assurance checks for lists and creative, and troubleshooting issues
• Track the performance of digital campaigns, adjusting marketing tactics both in-house and with third party vendors as necessary to meet objectives and deliverables
• Optimize list targeting and segmentation to improve response rates and overall yield
• Interface directly with sales and internal teams on specific campaign performance
• Maintain in-depth knowledge of advertising products, inventory, and pricing by collaborating with Marketing, Customer Success, and Sales to understand how to best reach the intended target audience
• Work effectively in a cross-functional capacity, building strong relationships with Sales, Customer Success, Marketing, Finance, and Product when needed
• Work with the Marketing team on additional marketing projects
• Ensure best practices are followed as they relate to digital marketing

Credentials:

• At least three years digital marketing experience in a corporate, agency or consultant / freelance environment
• Strong creative and good presentation skills
• Excellent communication skills 
• Superior attention to detail and organization
• Advanced Microsoft Office / Google Suite skills
• Intermediate knowledge of CRMs and integration with marketing automation tools
• Intermediate knowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)
• Intermediate knowledge of Salesforce, Google Ad Manager, Facebook Ad Manager, LinkedIn Ad Manager 
• Ability to adapt to a fast-paced environment
• Past co-workers say you’re a workaholic who goes above and beyond and always willing to roll up your sleeves to problem-solve and get things done

Reports To:

Marketing Director

Benefits:

401K, Medical, Dental, Vision, Wellness Reimbursement, Public Transportation reimbursement up to $50

Salary:
$55K - $65K

This is an in-office role in New York City, position is not remote.

At least 3 years experience in with Digital Marketing

College Degree with a major in Marketing, Communications or related field