Justworks
Our mission is to help entrepreneurs and businesses grow with confidence.
New York, NY
Hybrid

Digital Media Manager

Sorry, this job was removed at 11:41 a.m. (EST) on Wednesday, August 8, 2018
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Who we are

At Justworks, you’ll enjoy a welcoming and casual environment, great benefits, D+I and wellness program offerings, company retreats, and the ability to interact with and learn from leaders in the startup community. We work hard and care about our most prized asset - our people.

We’re helping businesses get off the ground by enabling them to focus on running their business. We solve HR issues. We’re data driven and never stop iterating. If you’d like to work in a supportive, entrepreneurial environment, are interested in building something meaningful and having fun while doing it, we’d love to hear from you.

The job

As the Manager, Digital Media, you’ll develop a top flight inbound strategy. SEM is a huge growth driver for Justworks’ fast-scaling business, and accounts for half of our marketing spend. We’re looking for a highly analytical and strategic digital marketer who can help us optimize and automate our SEM machine, and take it to even greater heights.

What you'll do

  • Partner with our digital agency to drive rapid SEM growth while meeting profitability targets. You’ll have full ownership of our channel strategy, optimization and monthly spend
  • Be the hands-on operator of our bidding strategy, setting up attribution, deploying and optimizing campaigns, and running analysis and reporting
  • Set the strategic direction for internal tools to scale and automate campaign creation, bidding, etc. and work closely with internal resources and our agency to implement them
  • Work with the demand generation team, designers, and our agency to develop on-brand ad creative that continually tests the full inbound funnel, including ad copy and landing page optimization to drive conversion
  • Build input-driven models to forecast SEM growth, own Google Analytics, and ensure robust performance measurement to track our progress
  • Efficiently scale our lead generation and brand building campaigns in Facebook, Instagram, Linkedin and Twitter.
  • Own conversion rate optimization of our landing page portfolio and work with performance marketing associate to continue to develop a CRO program
  • Manage a growing performance marketing team and be a thought leader on the marketing team in general

Who you are

  • A paid search leader. You bring extensive paid search and general digital marketing expertise. You’ve led or been a key part of a best-in-class SEM organization operating at scale (ideally 6-7 figures monthly). You bring strong know-how about how to automate campaigns, optimize bids, and drive strong performance.
  • Ruthlessly analytical. You’re have a passion for data, metrics and technology. You have have experience with more advanced analytics, programming, and statistical tools including; Google suite (AdWords, Analytics, Optimize), Marketing automation (ideally Pardot), Salesforce, Contentful (or other landing page editing platform), SQL, BI tools.
  • Machine-oriented. To you SEM is a complex machine with various levers ripe for optimization. You’re a structured thinker who can break down this machine into its various components and formulate solutions for optimizing each of them.
  • A strategic thinker and strong communicator. You’re equally comfortable in the weeds and thinking big picture. You’ll be asked to identify the high-level risks and opportunities for the channel. You’re a strong communicator who can clearly lay out your vision and make a compelling case for necessary resources to senior executives.
  • A driver for growth. You’ll be tasked with quickly scaling one of our most important, highest potential marketing channels. You’re the kind of person who thrives on that challenge. You’re extremely proactive and gritty, and you make the most of what you have.
  • Experienced people manager. You have 3-5 years of professional experience overall with at least 1 year experience managing direct reports.

Visa sponsorship for this role is currently not available.

Diversity at Justworks

Justworks’ vision is for all identities, backgrounds and expressions to be represented in the workplace. We're building the foundation for long-term success and intend to cultivate a safe, collaborative and inclusive space and company culture.

We’re proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.

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What are Justworks Perks + Benefits

Justworks Benefits Overview

People are our most prized asset. We do hard work, and we’ll always work hard to take care of you.

Culture
Volunteer in local community
Whether it's through Justworks-sponsored initiatives or in pursuit of a cause that matters to you, get paid while you're giving back. All Justworks’ employees get up to five fully-paid volunteer day
Partners with nonprofits
Justworks.org is creating equitable access to entrepreneurship for early-stage minority- and women-owned businesses through its annual grant program.
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Justworks’ dedicated program manager for Diversity and Inclusion (D+I) oversees the company’s formal practices and policies.
Highly diverse management team
Justworks is committed to constantly improving our diversity, equity, and inclusion initiatives across the entire company.
Mandated unconscious bias training
Diversity manifesto
At Justworks, we believe it takes diversity of identity, culture, and life experience to create a world in which starting, running, and joining a growing business is an accessible option for all.
Diversity employee resource groups
Justworks has eight Employee Resource Groups (ERGs) that are all committed to making the company's work culture more diverse and inclusive.
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Justworks employees can contribute up to $2,500 annually to their FSA.
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Justworks offers its employees multiple wellness perks including access to Talkspace, Classpass, Gympass, and a complimentary membership to Headspace.
Mental health benefits
Justworks offers employees access to Talkspace and an annual complimentary membership to Headspace.
Financial & Retirement
401(K)
401(K) matching
Justworks will match up to $1,000 of your 401k contributions dollar for dollar per year.
Company equity
As a Justworker, you have a stake in the company you work every day to build. All Justworks offer letters include equity and Justworkers can continue to earn more over time with promotions and tenure.
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Return-to-work program post parental leave
Company sponsored family events
Justworks Family Matters Employee Resource Group hosts events throughout the year for employees and their families to participate.
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Pet friendly
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Continuing education available during work hours
Online course subscriptions available
Paid industry certifications

Additional Perks + Benefits

Enjoy access to top-notch medical, dental, and vision insurance with the options you need to feel secure and take care of yourself, your way. Justworks offers plans with 100% covered premiums for individuals and 90%+ covered premiums for families.

Taking care of yourself doesn't end with having good health insurance, especially when it comes to dealing with stress or issues in your life outside of work. Get free access to Talkspace, the leader in anonymous, accessible, and professional online therapy. Plus, with Health Advocate, you’ll have legal, financial, and medical bill resources at the ready.

We carefully vet the benefits and perks we offer in Justworks. That means you get access to all the same great options as our customers, plus everything that’s still in beta — all while helping to make our product even better.

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