Metric Theory is looking to hire an experienced Digital Media Planner professional at the Senior level. We are open to level setting throughout the hiring process; compensation and title is relative to experience.

In this role, you would be assisting in the implementation and stewardship of media plans for assigned clients. In addition, you will provide support to the Client Services Director in the development of media plans. As a Digital Media Planner, you will have a general understanding of advertising, media planning, media research and your designated clients’ businesses. You will develop and maintain records of integrated media plans and implement media activity. The Digital Media Planner role is part of the Metric Theory Programmatic & Media team. The P&M team helps to develop and execute direct buys with online publishers, as well as programmatic media buying across ad mediums (CTV, display, video & more). You would be joining Metric Theory’s fastest growing team on the ground floor.

You have a strong skill set in data analysis and quantitative analysis and don’t mind spending some time in Microsoft Excel. You have an uncanny ability to prioritize workflow according to the team’s and the company's growing needs. Excellent problem-solving and communication skills, strong attention to detail, and resourceful with no reservations about tackling a tough problem

Responsibilities:

• Gather information to be used in developing media plans, such as demographic profiles, media usage habits, media costs, and competitive spend data
• Assist team in developing media strategy and recommendations that deliver on KPIs (CPA, ROI, ROAS)
• Prepare and maintain buy details, flowcharts and budgets for media plans using Excel, PowerPoint, and any other specific software
• Review and verify media buys to ensure proper execution
• Issue and maintain insertion orders
• Perform media operations-based functions ensure proper implementation and execution of media programs (assist Ad Ops with trafficking and tagging set-up)
• Assist in development of client dashboards, including collection and aggregation of data and final dashboard creation
• Assist Client Services Director with campaign analysis and optimization recommendations
• Maintain client and campaign budgets, including billing discrepancy resolution, financials process, and client billing
• Provide research for and write portions of media Point-Of-Views (POVs) and recommendations considering circulation, audience information, and product usage information to determine whether appropriate choice for use
• Conduct competitive analyses including collection, analysis, and interpretation of competitor data to draw relevant conclusions

Qualifications:

• Bachelor’s Degree required with related coursework in advertising, marketing, and/or communications
• 6 months to 1 year digital media planning/buying experience or internship
• Working understanding of media, research resources, and terminology
• Excellent verbal and written communication, presentation, organizational, interpersonal, and analytical skills
• Detail-oriented, organized, good follow through, able to multi-task, and work well under tight deadlines in a fast paced environment
• Mastery of Word, Excel and PowerPoint
• Experience working with DoubleClick Campaign Manager or other relevant 3rd party ad server preferred
• Candidates should have a natural affinity for research, numbers, and analysis

Metric Theory is one of the fastest growing digital marketing agencies headquartered in the Bay Area, with offices across the country. Founded in 2012 as a team of six, MT has grown into a 150+ company and a respected competitor in our industry (see awards below). We are committed to empowering employees and promoting self-awareness, teamwork, empathy, and proactiveness throughout our organization.

Most Recent Notable Awards:

• Built In Best Places to Work in San Francisco, Denver and New York in 2021

• US Search Awards Agency of the Year in 2020

• Digiday Worklife Award for "Most Dedicated to Employee Growth" in 2020

• Search Engine Land Agency of The Year in 2019

• Digiday Worklife Award in 2019

• Adweek 100: Fastest Growing Agencies in 2019

• Inc. 5000 Fastest Growing Companies in 2017, 2018 and 2019

• Inc. Best Workplaces 2017, 2018 and 2019

• Denver Business Journal's Best Places to Work 2017-2021

• #7 in Entrepreneur's Top Company Cultures 2018

Why We’re Frequently Ranked a Best Place to Work:

• Tireless focus on culture, values and inclusion that unites everyone around common goals and shared principles

• Openness to new ideas that affords employees the opportunity to make a difference on day 1

• Frequent 360-degree feedback that pushes everyone to get better together

• Universal eagerness to help each other without the expectation of anything in return

• Conscious focus on learning & professional development at all levels of the organization

• Generous and flexible paid time off, volunteer time off and an unlimited opportunity to work from home

• Excellent benefits including medical, dental & vision coverage, 401(k), monthly gym stipend, parental leave and pre-tax commuter benefit

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