Warner Bros. Discovery
New York, NY
Hybrid

Digital Media Specialist - Paid Search

Sorry, this job was removed at 7:20 a.m. (EST) on Wednesday, December 15, 2021
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Overview
Our Team
The Global Subscriber Acquisition (GSA) department acts as an internal global marketing team that handles the media strategy, buying, execution, and reporting of all media vehicles with the goal of driving multiplatform consumption of Discovery networks and subscriber growth for our Direct-to-Consumer (DTC) products, including discovery+. We're growing our team of smart, hungry, and upbeat doers who crave the chance to build and support products with the global leader in real-life entertainment.
The Role
The Paid Search Specialist will lead the development, implementation, optimization, and ongoing management of SEM accounts for key Discovery products, maximising customer growth at cost-effective levels. Reporting to the Paid Search Manager, the successful candidate will integrate cross-functionally, regularly liaising with other teams within Global Subscriber Acquisition Team and the wider business org.
Responsibilities

  • Own the strategy, execution, and ongoing management of direct response Paid Search campaigns with the goal of subscriber acquisition.
  • Ensure campaigns are executed flawlessly, with a constant eye on performance.
  • Track, measure, and analyze campaign success, using performance signals to inform optimization regimen.
  • Liaise with the Media Strategy team to gain an understanding of campaign-specific goals, targeting, and budgets, while collaborating on best practices and strategic recommendations.
  • Drive Paid Search innovation within the team - identify and/or build tools to improve automation, identify and spearhead the testing of new betas, keep abreast of market trends and developments from publishers.
  • Maintain and develop strong professional relationships internally (cross departments) and externally (media vendors).


Qualifications

  • 2+ years of hands-on, in-platform experience within a Paid Search position.
  • Proven success with direct response Paid Search campaigns with expertise in attribution and conversion tracking.
  • Experience with app campaign and Mobile Marketing Attribution (such as Kochava) preferred.
  • Self-starter, highly motivated, positive demeanor, excellent communicator, and able to juggle multiple assignments simultaneously.
  • Strong verbal and written communication skills.
  • Analytical and comfortable dealing with data and reporting.
  • Reasonable availability to respond to requests and attend to the real-time needs of campaigns outside normal business hours.
  • Willingness and flexibility to "pitch in" with various ad-hoc projects to help support the larger team, including cross-functional support to other bid-based buyers (social, programmatic, SEM).
  • Ability to adapt to change and continually evolve skills to meet the ever-changing needs of the television and streaming industry.
  • Proficient in Microsoft Office and Google Drive systems, specifically in Excel/Sheets.
  • Must have the legal right to work in the country in which you are applying.
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What are Warner Bros. Discovery Perks + Benefits

Warner Bros. Discovery Benefits Overview

Warner Bros Discovery offers a comprehensive set of benefits and perks to support employees in their personal and professional lives. Some program highlights include:

• Local medical, dental, and vision programs in many countries around the world.
• On-site wellness and fitness centers across several of our office locations.
• Family support programs. In the U.S., additional services include on-site childcare in certain offices, backup childcare services, family caregiver leave, adoption, surrogacy, and cryopreservation assistance, and more.
• Tools and resources to support the mental wellbeing of our employees and their dependents, including mental health counselors and 24/7 access to free, confidential support through our Employee Assistance Program administrators.
• Products and services to support financial wellbeing including financial planning tools, and a 401(k) savings plan in the U.S.
• Flexible work arrangements around the globe, allowing employees to better balance work and personal commitments.
• Global learning, leadership & organization programs to inspire, equip, and empower our people to thrive. These programs and resources are accessible to everyone at whatever stage they are in their career.

Culture
Volunteer in local community
Partners with nonprofits
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Employee resource groups
Employee-led culture committees
Hybrid work model
In-person all-hands meetings
Summer hours
Employee awards
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Team workouts
Mental health benefits
Transgender health care benefits
Wellness days
Abortion travel benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Employee stock purchase plan
Performance bonus
Charitable contribution matching
Pay transparency
Child Care & Parental Leave Benefits
Childcare benefits
Generous parental leave
Family medical leave
Adoption Assistance
Company sponsored family events
Fertility benefits
Vacation & Time Off Benefits
Unlimited vacation policy
Paid volunteer time
Sabbatical
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Company-wide vacation
Office Perks
Commuter benefits
Free snacks and drinks
Company-sponsored happy hours
Onsite office parking
Relocation assistance
Home-office stipend for remote employees
Meditation space
Mother's room
Onsite gym
Professional Development Benefits
Job training & conferences
Tuition reimbursement
Lunch and learns
Promote from within
Mentorship program
Continuing education stipend
Online course subscriptions available
Customized development tracks
Paid industry certifications
Personal development training
Virtual coaching services

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