Digital Performance Marketing Manager, B2B at Smartly.io

| Greater NYC Area
Sorry, this job was removed at 11:27 a.m. (EST) on Monday, October 25, 2021
Find out who's hiring in NYC.
See all Marketing jobs in NYC
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Smartly.io currently has an exciting opportunity for a Digital Performance Marketing Manager, B2B to join our team!   In this role you will be responsible for conceptualizing, launching, and optimizing our digital campaigns across channels; search, social, video, and display. The ideal candidate has experience delivering on high-growth B2B funnel targets.

Digital has proven to be a successful channel for Smartly.io because of our product’s great market fit. This is an opportunity to shine as a key contributor to our growth!

As a Digital Performance Marketing Manager, B2B at Smartly.io you will…
  • Identify areas of optimization and large-scale growth for our digital processes and technological efficiencies
  • Stay atop the latest industry trends, including the newest ad formats and bidding methodologies 
  • Refresh and/or rebuild our digital full-funnel strategy so that you can report on all stages and show ROAS
  • Work with cross-functional teams to implement and test creatives, ad copy, and landing pages 
  • Optimize and expand remarketing campaigns in accordance with our buyer journey
  • Partner with Brand and PR and identify new opportunities via our digital tool set
  • Develop and implement campaigns for our large scale events to meet quantity and quality registration goals
  • Incorporate our ABM strategy across digital channels to generate high value leads from target accounts 
  • Own lead, MQL and SAL funnel targets for our digital channels
  • Work with the organic social team to identify untapped opportunities to engage prospects and customers 
  • Generate weekly and monthly reporting for all major metrics, and share those insights with the team
  • Work with our customer team on campaigns that grow engagement, retention, and upsell opportunities
  • Be a major stakeholder in budget planning, forecasting, and overall demand-gen strategy
We are looking for…
  • 5+ years experience in performance marketing for a high-growth B2B SaaS organization
  • Hands on experience with full funnel marketing tactics and customer experience
  • Experience managing large scale digital budgets with effective delegation and ROI
  • Deep, hands-on experience with Google PPC for B2B SaaS
  • Highly proficient in Google Ads (AdWords)
  • Proficient in prospecting, remarketing, and ABM campaigns on all major social platforms
  • Excellent quantitative skills are a must

Meet Smartly.io

Bringing brands and people together smartly. We are building a platform that combines media buying, creative, and data to automate every step of digital advertising.

We manage 2.5B€ in ad spend and serve more than 650 brands worldwide, including eBay, Uber and TechStyle. Our technology liberates marketers from manual work and allows them to focus on what matters. 

As a fast-paced growth company, Smartly.io offers opportunities to maximize your learning and amplify your impact. With colleagues from 62 nationalities, you'll work in a collaborative and inclusive environment built on a culture of trust, transparency, and feedback. Join our global team of over 600 Smartlies in reshaping the future of marketing. Learn more at smartly.io/careers and smartly.io/our-leadership-and-culture.

We are currently running fully remote recruitment processes due to the global pandemic. Read more here.

Reasonable accommodation for people with disabilities

Smartly.io is committed to providing reasonable accommodations for qualified individuals with disabilities or special needs in our job application procedures and working environment. If you need assistance or have any questions please contact us at [email protected]

Read Full Job Description
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • KotlinLanguages
    • PHPLanguages
    • RubyLanguages
    • FlowLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • ReduxLibraries
    • AngularJSFrameworks
    • Node.jsFrameworks
    • CassandraDatabases
    • PostgreSQLDatabases
    • RedisDatabases
    • RabbitMQDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ConfluenceManagement
    • JIRAManagement
    • HubspotCMS
    • HubSpotCRM
    • IntercomCRM
    • SalesforceCRM

Location

We put Smartlies' health first. We are working from home until the pandemic is in control and it's safe to re-open our office in New York.

An Insider's view of Smartly.io

What are some social events your company does?

We never take fun out of the mix at Smartly.io! Being a global company, we organize inclusive events to engage each member of our expansive community. From a virtual, 24-hour global birthday, to in-person offsites around the world, to a company cookbook with recipes shared from each of our locations, we truly believe in the value of connection.

Mari

Collaboration & Community Manager

What projects are you most excited about?

At Smartly.io we are most excited about continuing to work with our partners to solve challenges and better enable them to enhance their performance on paid social. Many brands we work with have been focusing more and more on creative so it's no surprise that Smartly has as well. I've seen our Creative solutions evolve so much in the last two years

Corinne

VP US East

What are some things you learned at the company?

Open communication is encouraged at all levels of Smartly.io, it's a big part of the culture. I enjoy the interesting challenges that come from working with customers, and having the autonomy to push your idea's forward and work on things you're interested in or want to add to your skillset.

Malachy

Customer Solutions Engineer

How do your team's ideas influence the company's direction?

We foster transparency, which allows our teams the freedom and responsibility to pursue our vision in a self-driven way. Everyone is trusted as an owner, we’re all responsible for thinking and acting in the long-term interest of the company. At Smartly.io, nothing is someone else’s problem — we’re all doers with an entrepreneurial attitude.

Kristo

CEO & Founder

What makes someone successful on your team?

By encouraging and providing resources for teams to lean
into their strengths, we are able to create an environment of
confidence and knowledge sharing. As we all grow individually,
we grow even more collectively.

Alex

Team Lead, Managed Services

What are Smartly.io Perks + Benefits

Smartly.io Benefits Overview

Smartly.io’s benefits are meant to ensure that employees stay healthy, well, and energized in different life situations. Smartly.io supports employees so that everyone can focus on learning and creating positive impact in their role.

Growth-minded colleagues. Competitive salaries & option plans. Full five weeks of paid vacation. Paid parental leave. Health coverage. Wellness benefit. Reimbursement flexibility. Opportunities to rotate to our offices across the globe. Get your own laptop + smartphone + noise cancelling headphones. Friday demos with beer & weekly breakfasts. Opportunities to attend industry events. Team stipends for remote activities while not in the office.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Unconscious bias training
Mean gender pay gap below 10%
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
5 Weeks Per Year
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
One-time Benefit for New Hires
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Time allotted for learning
Online course subscriptions available
Customized development tracks
More Jobs at Smartly.io20 open jobs
All Jobs
Finance
Design + UX
Dev + Engineer
HR + Recruiting
Legal
Marketing
Operations
Sales
Content
HR + Recruiting
new
New York
Operations
new
New York
Sales
new
New York
Marketing
new
New York
Marketing
new
New York
Marketing
new
New York
Operations
new
New York
Developer
new
New York
Design + UX
new
New York
Design + UX
new
New York
Content
new
New York
Developer
new
New York
Finance
new
New York
Apply now
By clicking continue you agree to Built In’s Privacy Policy and Terms of Use.
Save jobView Smartly.io's full profileSee more Smartly.io jobs