The Role

Cedar is improving the healthcare financial experience. Our technology improves the overall experience of patient billing and engagement, enabling providers to thrive in a constantly evolving environment while helping patients understand the cost of their care.

At Cedar, we look for candidates who are driven, energetic and excited to join a fast-paced company! The Director of Account Based Marketing will work closely with Cedar’s sales and marketing functions, reporting directly to the Senior Director of Demand Generation and ABM within the marketing organization. The ideal candidate has significant experience in leading focused enterprise campaigns from conceptualization to launch that contribute directly to top line business goals. 

In this role, you will have the opportunity to drive quality demand through omni-channel campaigns, implement and scale impactful strategies, maintain a results-oriented approach to challenges, and work highly cross functionally to drive campaign success.

Responsibilities

• Be the specialist on your assigned target accounts (approximately 10), managing on-going research and insights to drive sales and marketing strategies 
• Collaborate with partners (Sales, Product Marketing, Content Marketing and Creative teams) to develop, launch and optimize account-specific omni-channel campaigns
• Lead the process for strategic content development based on account insights to drive overall campaign goals/objectives
• Collaborate with Marketing Ops on campaign set-up, tracking and reporting, and with Commercial Ops to continuously optimize lead hand-off processes and Sales follow-ups 
• Collaborate with Sales & Marketing leaders to ensure quality demand delivery tied to Sales goals and follow-up based on established SLAs. Build and optimize Sales feedback loops and course-correct as campaign execution unfolds
• Define Key Performance Indicators, budget, and measurement plans as part of campaign planning, analyze and report to partners overall impact on pipeline, account engagement, and account reach

Qualifications

• 6+ years demand generation experience in enterprise SaaS; 3+ years in ABM marketing (ideally in enterprise healthcare or financial services)
• Experience growing enterprise pipelines by driving highly strategic buyer-focused campaigns throughout the entire sales cycle; ability to articulate impact with pipeline-level metrics 
• Strong familiarity with tactics and channels (including email, paid and organic search and social, display ads/retargeting, 3rd party media, co-marketing, webinar/ events and more), using practices such as conversion optimization and A/B testing to maximize impact 
• Excellent written and verbal communication skills; strong copywriting skills (ideal)
• Strong organizational skills to effectively manage multiple partners
• Experienced with people and/or team management or has a desire to gain that experience as part of growth
• Strong familiarity with core marketing tech stack to help drive efficiency and effectiveness of campaign execution e.g. CRM, marketing automation (ideally, HubSpot or Marketo), Google Analytics, Terminus and/or other ABM tools

What do we offer to the ideal candidate?

• An opportunity to work on a platform that is scaling very rapidly, engaging with millions of patients per year and growing at a rate of 360% YoY as of January 2021!
• A chance to join a high-growth company at an early stage
• The ability to impact the growth of our company, we value all comments and suggestions! 
• Transparency across teams and interaction with multiple departments
• Competitive pay, employer-paid healthcare, stock options

Applicants must be currently authorized to work in the United States on a full-time basis. Cedar will not hire any applicants for the Director of ABM role who are present in the United States on an F-1 visa. Cedar is not an E-Verify employer and cannot employ individuals on a STEM OPT extension.