Skillshare
Skillshare is an online learning community for creatives.
New York, NY

Director of Acquisition Marketing at Skillshare

| Greater NYC Area
Sorry, this job was removed at 11:36 a.m. (EST) on Thursday, April 9, 2020
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As the Director of Acquisition Marketing at Skillshare, you’ll own our digital paid marketing efforts and be a leader within the marketing team. Reporting to the Head of Growth Marketing and overseeing a multi-million dollar budget, you’ll be charged with scaling and optimizing programs that grow, engage, and retain our vibrant global user base.

What you'll do:

  • Manage acquisition and retention efforts (inclusive of strategy, execution and testing) with a multi-million dollar budget across paid search, paid social, affiliate marketing, referrals, influencer marketing, and podcasts
  • Expand into new digital channels, platforms, audiences and content through rapid testing
  • Build upon current channel analytics to track and report performance, including budget tracking and forecasting across paid channels
  • Establish CAC goals, as well as manage traffic, conversion and LTV
  • Work effectively with Engineering, Product and Finance teams to execute paid channel priorities
  • Work with the influencer team to optimize influencer / agency partnerships and align on strategy, budgets, goals, and testing plans
  • Manage and develop a team of three direct reports
  • Manage a growing network of contractors and freelancers
  • Effectively communicate results and analysis to relevant stakeholders

Why we're excited about you:

  • You have a proven track record of driving user acquisition through strategy, budgeting, forecasting, and measuring performance across a variety of paid channels
  • You have strong business acumen with the ability to think strategically and creatively, evidenced by having effectively managed multi-million dollar budgets
  • You have deep knowledge of attribution and ROI analyses, especially for complex funnels
  • You’re highly analytical and proficient with business intelligence tools such as Chartio, Looker, etc.
  • You have a pulse on digital marketing trends – and know how to deliver compelling recommendations and strategies for testing and measuring new paid channels
  • You have experience managing agency and third-party relationships
  • You’re a manager with team-building experience, and a track record of attracting and retaining great talent
  • You’re proactive, collaborative, organized, and a natural problem solver – you’re excited by growth stage environments and not happy waiting for someone to tell you exactly what to do
  • You’re a persuasive presenter with excellent verbal and written communication skills

Why you're excited about us:

  • Impact: You’ll be directly responsible for creating scalable, robust acquisition strategies that have a major impact on the bottom line of our business.
  • Growth: You’ll get to develop and grow a team, and work with them to drive the next phase of paid marketing for Skillshare.
  • Our team: We have a passionate, talented team that is a lot of fun to work with.
  • Our mission: We’re doing work that matters – connecting lifelong learners around the world and empowering them to pursue their creativity.
  • Flexibility: We believe that doing your best work means living a full life. That means different things for everyone, so we optimize for trust, invest to support remote teams, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.

About Skillshare:
Skillshare is an online learning community for creatives. We have thousands of inspiring classes for creative and curious people, and millions of members who come together to find inspiration and take the next step in their creative journey. We are backed by Union Square Ventures, Spark Capital, Amasia, Spero Ventures, and Burda Principal Investments.
Skillshare is committed to building a diverse team that reflects a variety of backgrounds, perspectives, and skills. We’re proud to be recognized as a top place to work by BuiltinNYC, Crain’s, and Forbes, in addition to being one of the five best places to work for women by Bpeace, and a top-rated workplace for dads by Fatherly. We work to ensure a consistent interview process, fair compensation, and inclusive work environment for all.

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Where we are

Our office is located in the heart of Flatiron (close proximity to 4,5,6,L,N,Q,R,W). The team loves exploring new lunch spots & taking coffee walks.

Technology we use

  • Engineering
  • Product
    • JavascriptLanguages
    • PHPLanguages
    • PythonLanguages
    • SqlLanguages
    • TypescriptLanguages
    • SASSLanguages
    • jQueryLibraries
    • ReactLibraries
    • WebpackLibraries
    • Backbone.jsFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • YiiFrameworks
    • MySQLDatabases
    • RedshiftDatabases
    • Google AnalyticsAnalytics
    • MixpanelAnalytics
    • OptimizelyAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ZeplinDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
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What are Skillshare Perks + Benefits

Skillshare Benefits Overview

At Skillshare, we strive to create an inclusive culture in which each person is compensated fairly, has robust learning and development opportunities, and feels supported in bringing their whole self to work. We also believe that doing your best work means living a full life – that means different things for everyone, so we optimize for trust, invest to support remote teams, have an unlimited vacation policy (with a required minimum!), and encourage work-life balance.

Culture
Friends outside of work
Eat lunch together
Intracompany committees
In addition to our social committee, we have dedicated Diversity & Affinity groups in which team members decide to come together around a shared identity or background.
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Highly diverse management team
Unconscious bias training
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
We offer both short- and long-term disability insurance.
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Life insurance is equal to 1 times an employee's annual salary.
Retirement & Stock Options Benefits
401(K)
Company Equity
Read more about how we think about equity compensation here: https://medium.com/swlh/a-no-b-s-guide-to-startup-stock-option-grants-526a8bc33c2b
Child Care & Parental Leave Benefits
Generous Parental Leave
Skillshare offers 14 paid weeks of paid parental leave to both birth-giving and non-birth-giving parent/s.
Flexible Work Schedule
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
We provide catered lunch on Monday, Wednesday, and Friday each week.
Happy Hours
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Skillshare creates professional development opportunities by offering an annual budget to attend external conferences, in addition to ongoing internal learning programming.
Lunch and learns
Promote from within
Customized development tracks

Additional Perks + Benefits

In addition to the above, we also offer a number of perks around flexibility – including the option between a 1-month bonus or sabbatical at your 3-year mark, and the ability to work remotely for up to a month from anywhere in the world when you've been on the team for one year.

An Insider's view of Skillshare

What’s the vibe like in the office?

We balance being both focused and flexible in our office. In this kind of fluid environment, we can seamlessly ease in and out of individual heads-down time to group sessions; from meditation to collaboration; from desk to the lounge. The vibe lends us the freedom to play to our strengths and value our differences in working styles.

Jenni

Senior Product Designer

How do you collaborate with other teams in the company?

Cross-team collaboration is frequent and organic at Skillshare; we foster a uniquely friendly atmosphere of openness and shared purpose. Through cross-team threads, project-based meetings, comments on RFC's, pull request reviews, Q&A sessions, and, of course, simple conversations, collaboration commonly happens across a table or across time zones.

Justin

Engineering Manager

How has your career grown since starting at the company?

Skillshare has supported my career growth and trajectory tremendously. I started here 3 years ago on the Community team, but after discovering a passion for coding, Skillshare provided me with a mentor and on the job time to learn. It's been two years since I switched careers, and I'm so grateful that I get to come in and keep learning every day.

Callan

Software Engineer

How do you make yourself accessible to the rest of the team?

As a management team, we strongly believe in making ourselves accessible. This includes: 1:1s with direct reports, skip-level meetings, team-wide meetings, coffees with people across departments, and attending team events. More broadly, we apply the same foundational rule we all learned in kindergarten: treat people the way you want to be treated.

Sabrina

VP, Operations

What kinds of technical challenges do you and your team face?

We're in an exciting position - we have a product that we believe in and a community that believes in us. The question we face is: how can we build a platform which works for the Skillshare of today, but will scale to the needs of the Skillshare of the future? It’s not enough to keep up with growth; we must build for where our growth will take us.

Samantha

Director of Engineering

Skillshare Careers In NYC
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