Director of B2B Marketing (US)

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About TheGuarantors


Founded by Julien Bonneville, CEO and Robert Schmidt, CRO in 2015, TheGuarantors empowers renters with smarter solutions to take control of their financial future.


We are an innovator and a pioneer in the insurance and technology industry. We have received accolades for our specialty products and excellent customer service.


In the last 3 years, we have achieved 250% year-over-year growth and successfully raised $15M in a Series B. Currently, we are expanding our footprint nationwide.


We are backed by VCs who have also invested in LinkedIn and Slack amongst others.


The Opportunity


As the Director of Business to Business Marketing (B2B), you will work closely with our Sales & Marketing groups across the company to develop a holistic B2B marketing strategy for TheGuarantors. You will employ marketing initiatives and branding efforts to achieve short- and long-term B2B goals. The ideal candidate has the right blend of digital marketing and B2B marketing expertise to be able to develop impactful marketing plans that drive awareness/preference, build brand differentiation, and drive engagement with real estate property owners/managers/Brokerage within medium/large businesses. This leader will develop digital and sales programs that drive sales leads and revenue while building out a team of three. As a strong collaborator who builds positive relationships with others across all levels - below, peer, and above - and have experience in all facets of B2B marketing: growth and demand generation, content and brand, digital product marketing, events, and customer marketing. You will sit within the sales organization and report to the Senior VP of Sales. 



What You'll Do Day-to-Day

  • Lead the development of our Business-to-Business marketing strategy, with a heavy emphasis on digital demand generation.
  • Develop nurture campaigns and demand generation efforts to drive awareness and interest for B2B products
  • Own the development of our Business to Business marketing strategy, with a heavy emphasis on digital tools and programs
  • Strategize with Sales leadership on marketing needs
  • Reinvent the B2B customer journey in TheGuarantors digital ecosystem
  • Work collaboratively with cross-functional partners on marketing and design requests
  • Support industry partnerships and events, and the Sales team's collateral and presentation needs
  • Own the brand cohesion of B2B programs and digital experiences
  • Identify ways to improve or enhance marketing team processes
  • Lead and mentor team of marketers 

Why We'll Love You

  • Proactive leader, with a strong sense of self-direction
  • Ability to lead multiple and challenging work priorities, demands, and changes
  • Ability to engage key internal partners to achieve objectives
  • Strong collaborator and ability to influence
  • Strategic and creative problem solver, inquisitive, and willing to evaluate/change current processes as needed
  • Strong project management skills 

Position will in the future require working from the NYC office on a part time basis as needed.


TheGuarantors is an Equal Opportunity Employer. We celebrate diversity and are committed to an inclusive environment for all employees.


Our commitment: We are a collaborative, diverse, and passionate team of professionals. We are dedicated to innovation and empowering our employees.


Recognition: We are recognized in Forbes America’s Best Startup Employer 2020, CNBC (2018 Upstart 100), CRETEch (#1 Information & Intelligence in Finance), and listed on the 2019 Insurtech 100.


Partnerships: We have partnerships with USVets.org, alumni organizations, universities, and colleges.


Accommodations: We are committed to providing reasonable accommodations. If you require assistance or an accommodation, please contact us at [email protected].









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Location

One World Trade Center, New York, NY 10007

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