The Role

The Senior Director of Brand Marketing will be a key leader on the Keeps marketing team. You will drive awareness, brand loyalty, and manage a growing creative and brand team while partnering with members of Growth, Product and Customer Experience. 

The right candidate will know how to communicate and work with data-minded marketers while being a key stakeholder and creative mind within the team. You’ll know how to execute on ideas in a tangible way while driving the aspirations of the Keeps brand to a new level. 

This role reports to our VP of Marketing.

You’re the right person for this role if:

• You’re a true brand marketing expert--you have demonstrated experience building a brand that is truly differentiated and wins in the market
• You’re a proven creative and strategic problem solver who knows how to grow a business by building a memorable brand and engaging customer experiences
• You are a results-oriented leader, who uses data to measure the impact of a company’s brand and brand campaigns, marrying the art and science of brand marketing
• You’re an excellent and organized communicator who enjoys managing up and across several different teams, with competing priorities, to get the job done
• You love partnering with Growth and Product teams to drive forward cross-functional initiatives that achieve collective goals (including revenue and engagement targets, in addition to brand-specific KPIs)
• You love leading a team and mentoring more junior team members  
• You are innately curious to learn, pick up new skills quickly and bring your takeaways back to Keeps 
• You thrive in a fast-paced, data-driven, always-changing environment!

Responsibilities:

• Drive the vision for the Keeps brand, lead the implementation of the brand across all touchpoints, and maintain brand guidelines
• Help us answer the most important questions, including how does the Keeps brand win an increasingly crowded market, and how does the brand evolve over time to support the growth of the Keeps business? 
• Launch the company’s first set of broad brand awareness campaigns--including the target audience, channels, positioning, messaging, and methodology to measure impact
• Leverage marketing insights and drive customer research to inform brand priorities, including overall brand positioning and creation of customer segments and personas 
• Partner with Growth Marketing in the development of marketing campaigns to ensure brand voice is captured across all channels, balancing the imperatives of performance campaigns and brand initiatives 
• Think strategically about partners for Keeps (e.g., DTC consumer brands) and execute on these potential brand partnerships 
• Partner with the design team to elevate the visual identity of the brand in ways that are memorable and align with consumer and company values
• Manage the creative process and work across teams on the right structure for execution and learning
• Track societal and customer trends and develop strategies to maintain brand relevancy
• Work with the VP of Marketing to determine the right metrics to track for brand awareness

Qualifications:

• 10+ years of consumer brand management and marketing experience; ideally including a mix of agency and startup environments
• Brand expertise with demonstrated brand strategy experience (e.g. brand architecture, brand identity work)
• Experience with establishing and scaling consumer or consumer health brands
• Experience and genuine interest in leading a junior team
• Genuine curiosity about healthcare, chronic conditions and/or men’s hair loss!