Director, Brand Marketing

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SeatGeek’s ambition is to become the largest and most loved ticketing company. We're looking for someone to help take ownership of that ambition by moving our brand growth forward.

As the Director, Brand Marketing, you'll be responsible for overseeing the strategy and execution of growing SeatGeek’s brand. Armed with an exciting new rebrand, launch of an impactful campaign, and buy-in from all levels of the business, you’ll be armed to quickly make an impact and set us on the path to making SeatGeek a household name.

What you'll do

  • Be the champion for Brand at SeatGeek 
  • Plan, implement and oversee brand strategy by identifying, creating, and executing campaigns that will drive awareness, brand relevance, and ultimately revenue
  • Own the creation of briefs for brand campaigns, working with agencies and internal teams to deliver creative, strategic campaigns that deliver impact
  • Deeply understand and articulate the SeatGeek fan and prospective fan; fully understanding new and competitive products, trends, and opportunities. Partner with data & customer analytics to incorporate insights into brand strategies
  • Build systems for measuring and monitoring marketing effectiveness, including brand awareness, brand equity, brand health, targeting optimizations and more
  • Deeply partner with the Creative team to further develop the SeatGeek Brand. Put in place feedback loops to ensure creative is delivering against company goals, and optimizing for short and long term impacts 
  • Partner with the Performance and Influencer Marketing teams - as well as all brand channel leads - to drive brand growth in a collaborative way

Who you are

  • 8+ years experience working in marketing - preferably with direct brand channel experience - at a fast-pace growth stage company 
  • Deep understanding of brand growth channels, and broad understanding of all marketing channels (paid, earned, acquisition based, influencer, etc.)
  • A highly strategic, creatively minded and results oriented marketer with a proven track record in campaign development and brand storytelling
  • Excellent writer and storyteller that exercises great judgement
  • A decisive thinker capable of marrying past experiences with fresh thinking 
  • Thrives in a collaborative environment. Experience building strong working relationships with across all types of marketing leaders, data teams and other business stakeholders
  • Goal-oriented, cool under pressure, and bend towards continuous improvement
  • Ability to extract insights from multiple data sources, and make informed decisions that balance the art and science required to build a lasting brand
  • Budget management expertise

Perks

  • Equity stake
  • Flexible work environment, allowing you to work as many days a week in the office as you’d like or 100% remotely
  • A WFH stipend to support your home office setup
  • Flexible PTO
  • Up to 16 weeks of paid family leave
  • 401(k) matching program
  • Health, vision, dental, and life insurance
  • Annual subscriptions to Headspace, Ginger.io, and One Medical 
  • $120 a month to spend on tickets to live events
  • Annual subscription to Spotify, Apple Music, or Amazon music


SeatGeek is committed to providing equal employment opportunities to all employees and applicants for employment regardless of race, color, religion, creed, age, national origin or ancestry, ethnicity, sex, sexual orientation, gender identity or expression, disability, military or veteran status, or any other category protected by federal, state, or local law. As an equal opportunities employer, we recognize that diversity is a positive attribute and we welcome the differences and benefits that a diverse culture brings. Come join us!

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • C#Languages
    • GolangLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • FlexFrameworks
    • Node.jsFrameworks
    • TensorFlowFrameworks
    • LookerAnalytics
    • SketchDesign
    • JIRAManagement
    • HubSpotCRM
    • SalesforceCRM
    • Google HangoutsCollaboration
    • SlackCollaboration
    • ZoomCollaboration
    • AsanaProject Management

Location

Our office is in the heart of the Flatiron District, conveniently surrounded by multiple subway and Path stations.

An Insider's view of SeatGeek

What are some social events your company does?

The importance of gathering is baked into our DNA at SeatGeek! We always take time to celebrate milestones together, whether in person or virtually, and, while we throw an amazing End of Year party, my favorite events are a little more personal! We empower employees to create their own social events from fitness classes to crafting or or tv nights!

Erin

Workplace & People Programs Manager

What projects are you most excited about?

An ongoing project I am excited about is the redesign of one of the core flows in our app. It is a high impact, cross functional initiative and I love how we’ve been able to implement a new technical foundation, introduce new features, and improve the user experience. I’m looking forward to the initial release and gathering insights from consumers!

Jenny

Software Engineer II

How do you empower your team to be more creative?

We encourage teams to solve problems and create delightful customer experiences, not implement pre-defined solutions. Our teams leverage research/data to understand our customers needs and behaviors, but we also believe that giving teams the space to be creative during a discovery phase opens the possibilities of what they can come up with.

Bree

Director, Portfolio Management

What are SeatGeek Perks + Benefits

SeatGeek Benefits Overview

At SeatGeek, two of our goals related to benefits and perks are wellness and work/life balance. Whether it's generous time off or subscriptions for mental and physical wellbeing, we want to make sure employees are taken care of at work and outside of it.

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
Flexible work schedule
Remote work program
Diversity
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Diversity manifesto
Diversity employee resource groups
Hiring practices that promote diversity
Diversity recruitment program
We partner with DEI job boards and employer branding channels. We also priorities HBCUs and underrepresented groups at colleges nationwide each year during campus recruiting for our R&D team.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Wellness programs
Team workouts
Mental health benefits
Financial & Retirement
401(K)
401(K) matching
Company equity
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free daily meals
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Recreational clubs
Relocation assistance
Home-office stipend for remote employees
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Mentorship program
Continuing education available during work hours
Online course subscriptions available
Customized development tracks
Paid industry certifications

Additional Perks + Benefits

SeatGeek employees receive a monthly ticket-purchase stipend for live events!

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