Director of Brand Marketing

| Greater NYC Area
Hi, we're Brigit! A holistic financial health company helping every American build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly.

We're looking for a mission-driven Director of Brand Marketing to help lead Brigit through its next growth phase. Reporting to the Head of Marketing, you'll play a critical role leading our Organic Marketing team including earned and owned media and function as a strategic partner in all of Brigit’s growth and marketing initiatives.

What You Have

  • 6+ years with proven achievements in Marketing with a deep understanding of marketing, from social media platforms and user behavior to brand storytelling
  • 2+ years leadership experience, including department management of teams in either marketing, social, creative and/or design as well as management of external partners
  • Lifecycle marketing strategy experience and campaign execution/optimization
  • Capability to work effectively in a hyper growth, fast paced, self-starter environment
  • Ability to act as a player/coach depending on the needs of the organization and function
  • A deep understanding our members and use this insight to craft the most effective member journeys for identified segments
  • Knowledge of marketing funnels, tactics, and the channels that drive impact across the entire member lifecycle

What You'll Be Doing

  • Collaborating with business & marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in lifecycle channels; continually prioritizing initiatives and allocating resources appropriately
  • Executing marketing campaigns through lifecycle-owned channels (Email, In-App Messaging, etc.) and collaborate with other marketing channel partners to drive desired business outcomes
  • Reporting on campaign performance, test results/learnings, data insights, etc. to cross-functional partners and executive leadership
  • Creating frameworks and tools to enable product marketing efficiencies (messaging testing, return and report plans that aid collaborative effort)
  • Design, implement and continuous development of SEO & ASO strategies that drive growth and ROI
  • Responsible for leading SEO audits and sharing SEO recommendations, analyzing deliverables and results to internal teams
  • Own the full lifecycle of brand content and social channels: strategy and planning, content creation, publishing, etc
  • Lead PR by managing the relationship with an external agency for media placements, leadership/conference speaking opportunities, and product seeding to further spread brand awareness, press mentions, and brand engagement

We're backed by leading VC's, including Lightspeed Venture Partners and DCM, a number of the world's most influential social impact investors like Flourish and Sound and several mission driven celebrity investors like Kevin Durant and Will Smith! an If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team!

Our Benefits & Team
-Help hard working Americans build a brighter financial future
-A chance to join a high-growth company at an early stage
-Competitive salary and benefits and equity participation
-A dynamic, flexible and collaborative start-up work environment with a highly talented team
-Flexible PTO
-Paid Parental Leave [Primary and Secondary]
-Monthly reimbursements to use against wifi and cell phone bills

At Brigit, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • SpringFrameworks
    • PostgreSQLDatabases
    • Google AnalyticsAnalytics
    • AmplitudeAnalytics
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • FIGMADesign
    • ZeplinDesign
    • AbstractDesign
    • AsanaManagement
    • JIRAManagement
    • IterableEmail

Location

Our office is conveniently located in Flatiron, close to Union Square and within walking distance of the L/N/Q/R/W/4/5/6 trains.

An Insider's view of Brigit

What’s the vibe like in the office?

Our office is unique. However, it is not simply the walls of the office that make it so. Every Brigiteer helps construct a fantastic workplace. Whether it be a co-founder taking time to teach us how to make an espresso, or collaborating across teams to add that special touch to our app. We see each other not just as coworkers, but as a family.

Jahmal

Customer Experience Specialist

How do you collaborate with other teams in the company?

You can write anywhere in the office. Walls, desks, windows…..really wherever you come up with an idea, there's always a marker close by to jot your best ideas down. It’s a very collaborative group and we work best when we can express ourselves visually.

Shruti

Growth Strategist

What makes someone successful on your team?

We recognize each other's successes and reward our efforts through encouragement, empowerment, and engagement. Through shared trust and appreciation, we motivate each other to achieve both our individual and team aspirations while maintaining Brigit's mission and core values.

Vicky

Software Engineer

How would you describe the company’s work-life balance?

Everyone at Brigit does a great job of promoting and maintaining a healthy work-life balance. It's important that work doesn't add any more stress to handling personal situations! Everyone has individuality in how they schedule their workload to meet deadlines. Any and all suggestions on how to keep a sustainable balance are considered team-wide.

Jack

Software Engineer

What are Brigit Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Free lunch on Thursday!
Happy Hours
Happy hours are hosted on occasion
Pet Friendly
Brigit's pet policy is dog friendly daily
Relocation Assistance
Home Office Stipend for Remote Employees
Professional Development Benefits
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
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