Director of Brand Marketing

| Greater NYC Area | Hybrid
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Hi, we're Brigit! A holistic financial health company helping every American build a brighter financial future. With a business model that is aligned with our customers, we create transparent, fair, and simple financial products that put money back in the hands of our members, help them spend wisely, avoid unfair fees and build their credit quickly.


We're looking for a mission-driven Director of Brand Marketing to help lead Brigit through its next growth phase. Reporting to the Head of Marketing, you'll play a critical role leading our Organic Marketing team including earned and owned media and function as a strategic partner in all of Brigit’s growth and marketing initiatives.

What You Have

  • 6+ years with proven achievements in Marketing with a deep understanding of marketing, from social media platforms and user behavior to brand storytelling
  • 2+ years leadership experience, including department management of teams in either marketing, social, creative and/or design as well as management of external partners
  • Lifecycle marketing strategy experience and campaign execution/optimization
  • Capability to work effectively in a hyper growth, fast paced, self-starter environment
  • Ability to act as a player/coach depending on the needs of the organization and function
  • A deep understanding our members and use this insight to craft the most effective member journeys for identified segments
  • Knowledge of marketing funnels, tactics, and the channels that drive impact across the entire member lifecycle

What You'll Be Doing

  • Collaborating with business & marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in lifecycle channels; continually prioritizing initiatives and allocating resources appropriately
  • Executing marketing campaigns through lifecycle-owned channels (Email, In-App Messaging, etc.) and collaborate with other marketing channel partners to drive desired business outcomes
  • Reporting on campaign performance, test results/learnings, data insights, etc. to cross-functional partners and executive leadership
  • Creating frameworks and tools to enable product marketing efficiencies (messaging testing, return and report plans that aid collaborative effort)
  • Design, implement and continuous development of SEO & ASO strategies that drive growth and ROI
  • Responsible for leading SEO audits and sharing SEO recommendations, analyzing deliverables and results to internal teams
  • Own the full lifecycle of brand content and social channels: strategy and planning, content creation, publishing, etc
  • Lead PR by managing the relationship with an external agency for media placements, leadership/conference speaking opportunities, and product seeding to further spread brand awareness, press mentions, and brand engagement

We're backed by leading VC's including Lightspeed Venture Partners and DCM, a number of the world's most influential social impact investors like Flourish and Sound, and several mission driven celebrity investors like Kevin Durant and Will Smith! If autonomy, ownership, and having meaningful input at the company you work for is important to you, come join our growing team!


Our Benefits & Team

-Help hard working Americans build a brighter financial future

-A chance to join a high-growth company at an early stage

-Competitive salary and benefits and equity participation

-A dynamic, flexible and collaborative start-up work environment with a highly talented team

-Flexible PTO

-Paid Parental Leave [Primary and Secondary]

-Monthly reimbursements to use against wifi and cell phone bills


At Brigit, we are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.


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Technology we use

  • Engineering
  • Product
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • TypeScriptLanguages
    • ReactLibraries
    • CircleCIFrameworks
    • JestFrameworks
    • SpringFrameworks
    • Google AnalyticsAnalytics
    • AmplitudeAnalytics
    • AbstractDesign
    • FigmaDesign
    • IllustratorDesign
    • PhotoshopDesign
    • SketchDesign
    • ZeplinDesign
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • JIRAManagement

Location

Our office is conveniently located in the Flatiron District, close to plenty of great restaurants and walkable to all the main subway lines.

An Insider's view of Brigit

What are some social events your company does?

One of my favorite events that Brigit has is employee-run quarterly breakfasts. The staff running the breakfast attempt do their best in impersonating a New York deli - making breakfast sandwiches on griddles and pourover coffee to order. We also try to encourage a no meeting and laptop policy during the breakfast hour to spend some quality time.

Jeremy

Engineering Manager

What's the biggest problem your team is solving?

Our goal on Data Science is to strike the right balance between helping more users and minimizing losses. Most users need money to purchase food, gas, or even buy a meal. The credit underwriting models we use allow us to help as many people as we can and improve our user retention over time in order to achieve a competitive advantage.

Madhu

Senior Data Science Manager

How has your career grown since starting at the company?

I joined Brigit after graduating from college. During my 2.5 years at Brigit, my career has grown in ways I would not have expected. Six months into my time at Brigit, I began doing more backend work and moving into a Full-Stack role. After 1.5 years, I took on the role of technical lead on our Membership team.

Avery

Software Engineer -- Tech Lead

How do you make yourself accessible to the rest of the team?

I'm always available via slack and then I work to schedule skip levels with everyone on engineering, as well as with folks outside of engineering on occasion throughout the month to make sure I have a pulse on how folks are doing. Additionally I try to solicit feedback through our culture & development platform and use that to spur conversations.

Hamel

Co-Founder & CTO

What are some things you learned at the company?

In my time at Brigit I've been able to learn how not to just build a brighter future for others but for myself as well. Each and every day here I have had the opportunity to improve my problem-solving skills, adapt to meet the needs of our users, and provide them the information they need to build the lives they want for themselves.

Ethan

Customer Care Associate

What are Brigit Perks + Benefits

Culture
Volunteer in local community
Open door policy
OKR operational model
Team based strategic planning
Pair programming
Open office floor plan
Employee resource groups
Quarterly engagement surveys
Hybrid work model
In-person all-hands meetings
Flexible work schedule
Remote work program
Diversity
Documented equal pay policy
Highly diverse management team
Mandated unconscious bias training
Mean gender pay gap below 10%
Diversity employee resource groups
Hiring practices that promote diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability insurance
Dental insurance
Vision insurance
Health insurance
Life insurance
Pet insurance
Wellness programs
Mental health benefits
Transgender health care benefits
Abortion travel benefits
Financial & Retirement
401(K)
Company equity
Pay transparency
Child Care & Parental Leave Benefits
Generous parental leave
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid holidays
Paid sick days
Flexible time off
Bereavement leave benefits
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Free lunch on Thursday!
Company-sponsored happy hours
Happy hours are hosted on occasion
Pet friendly
Brigit's pet policy is dog friendly daily
Fitness stipend
Home-office stipend for remote employees
Professional Development Benefits
Lunch and learns
Promote from within
Continuing education stipend
Customized development tracks
Personal development training

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