Director of Brand Marketing
Our Mission
Zocdoc is the tech company at the beginning of a better healthcare experience. Every day, we are driven by our mission to give power to the patient, building products and services that simplify and streamline the overall healthcare journey for patients and providers, delivering the modern healthcare experience they expect and deserve.
Healthcare moves slow. We move fast. Patients deserve speed and convenience.
Please be advised that the safety and health of our employees is our top priority. As such we will not require our teams to return to the offices until Labor Day 2021. Click here to read more about the decision.
Your Impact on our Mission
Zocdoc’s mission is to give power to the patient. We are seeking a leader to help communicate this mission and earn a spot as one of the most trusted and admired brands in America.
Your role as the Director of Brand Marketing is to drive this positive brand awareness and perception. You will set a strategy, define brand marketing initiatives and systematically track our progress against these audiences. We will track our awareness and perceptions to our patient, provider, government and financial audiences.
This role will have a dedicated brand marketing budget for tracking and initiatives. Content and Social strategy will directly report to this role. The team will collaborate with others on the large Performance Marketing budget impacting strategy and creative choices. Key partner teams include Creative, PR, Performance Marketing, Product marketing, and Product. These teams will not directly report to you but will be key stakeholders in your initiatives.
You’ll enjoy this role if you…
- Love building brands and enabling brilliant creative work
- Want to see brands measured and see their impact
- Are thoughtful and curious about the world and healthcare
- Enjoy working with creative teams
- Adept at using analysis to generate, evaluate, and act on strategic options and opportunities
Your day to day is…
- Developing initiatives that communicate Zocdoc’s brand to the wider world
- Collaborating across teams and agency partners on brand-driving efforts
- Working with measurement vendors to ensure impact goals are met
- Owning content and social media strategy across all channels
- Working with key stakeholders, including finance, to size initiatives and make strategic recommendations on investments
- Hiring and managing a best in class team of brand marketers
You’ll be successful in this role if you have…
- 10+ years experience in brand marketing for consumer-focused brands
- Brand Strategy experience building multiple high-profile admired brands
- Proven track record of systematically developing and changing brand perceptions
- Consumer technology and marketplace experience a plus, but not required
- In house experience a strong plus, but not required
- Humility. You believe in treating all people with dignity and respect, regardless of title or tenure
Benefits
- Unlimited PTO
- 100% paid employee health benefit options
- Parental leave
- Cell Phone reimbursement
- Commuter Benefits
- Convenient Soho location
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
